Social media presentation at Business Marketing Association of NJ. Top 5 lessons learnt on how social media elements have been integrated into Panasonic Electric Works marketing plan for industrial and electronic engineers. References to using Linkedin, google+ and blogging as key elements. More details www.stevejcummins.com @stevejcummins www.linkedin.com/in.stevecummins

1. BMA-NJ
Social Media Symposium
Steve Cummins
Director of Marketing,
Panasonic Electric Works
www.SteveJCummins.com

2. Social Media Symposium - Speakers
Steve Cummins
Carrie Craig
Judith David
Jeff Ogden

3. Why ?

4. Why ?
• >100 Million users
• 60% log on every day
• 1 Million Business Pages
• 5 Billion “+1” per day
• $32.5B in Ads in 2011 (Facebook - $3.2B)
*B2BSocialMediaGuide.com

5. Social Media at Panasonic Electric Works

6. Why do Bank Robbers Rob Banks?
(Because that’s where the money is….)

7. 1) Use the Channels Your Customers Use

8. 1) Use the Channels Your Customers Use
Engineers with Accounts
2010 2011
Fac e book 59% 66%
Linke dIn 37% 55%
Goog le + 29%
Twitte r 15% 20%
“Find industry-specific data to identify
the best platforms to use”

9. 2) It’s not about you, It’s about the CONTENT
“They don’t want to listen to you selling your products”

10. 2) ..it’s about the CONTENT
“Use your In-House Experts to develop compelling content”

11. 2) ..it’s about the CONTENT
“You could use a blog as your Content Library”

12. 3) Maximize your content network
“Use your internal network (Sales team, partners) to spread
messages through their social network”

13. 3) Maximize your content network
Explain
Educate
Encourage

14. 4) Don’t Hire an Expert !
“You need a Digital Marketing Strategist, not a Twitter / LinkedIn /
www.oman-collective-intelligence.com
Facebook expert”

15. 5)

16. Useful Resources
@MarkWSchaefer
@Compukol
@TweetSmarter
@B2BLaunchPad

17. Let’s Keep Talking….
www.SteveJCummins.com
LinkedIn.com/in/SteveCummins
@SteveJCummins