7. Build your digital profile
Google yourself (the people you want to
work for will). What do you find?
• Bylines
• Profiles & portfolios
• Blog, social media
• Photos, videos (by or of you)
• Anything embarrassing?
8. Help employers find you
• Hyperlink your résumé (but make sure it
reads well printed out)
• Link to profiles, stories
• Develop a profile page(s) as portal to
your work
• Common name? Suggest search
keywords to employers (and use them)
9. Showcase your work
•
•
•
•
•
•
Google+ profile
LinkedIn profile
Twitter, Facebook
About.me, Intersect, timelines, maps …
Blog (when did you last post?)
Personal site (“about me” or portfolio)
10. Google+
Sure, it’s boring, but …
• Shows up high in search results (duh!
What’s the name?)
• Hangout is effective for remote interview
(much better for job-hunter than phone)
11. LinkedIn
Yeah, it’s boring, too, but …
• Recommend & endorse some
colleagues, profs, bosses on internships
• Ask for recommendations from
profs, bosses or internship colleagues
• See what apps you can sync w/ (recent
blog posts may show, etc.)
• Keep résumé updated
12. Twitter, Facebook
•
•
•
•
Be personable but professional
Post links to stories, blog posts, etc.
Post photos & videos
Fill out profile w/ info that’s useful for
prospective employer
• Clean up the embarrassing stuff
13. Syncing social media
• Avoid auto-syncing FB & Twitter
• Syncing for deliberate cross-posting saves
time
14. Videos
• Use social tools: YouTube, Tout, Instagram
• In profiles & résumés, link to videos by &
about you
• Showcase your video shooting, editing &
storytelling skills
• Tell your career story in video
• Animated videos (Xtranormal)
• Embed in blog
15. Your blog
• Shows employer your raw copy (is that a
good thing? Edit it professionally)
• Content is fresh, browsable, varied
• Use links well (internal & external)
• Strong “about me” page, telling story &
linking to your best work and/or
recommendations
16. Digital portfolio tools
• Curation tools:
RebelMouse, Newspeg, Pinterest, Storify
• Storytelling tools:
Intersect, Scrollkit, NewHive, Thinglink
• Portfolio tools: Clippings.me, ResumUp,
• Portal to you: About.me, about page on
blog
17. Network digitally
•
•
•
•
•
•
Connect digitally w/ people you admire
Connect w/ pros you touch base with
RT & converse w/ pros on Twitter
#wjchat, #spjchat, #dfmchat, etc.
Follow up (Twitter, FB, LinkedIn, email)
Comment on blogs
18. Little things are big things
• Customize & hyperlink résumés
• Post résumé on Scribd or
DocumentCloud
• Fact-check & spell names right
• Include contact info.
19. Job-hunting tips
• Work job-hunt like a story: research, be
resourceful, work your sources, write a
great lead, follow w/ substance
• Nail the interview (be on time, ask good
questions, don’t BS)
• Don’t be a pest, but persistence is a job
skill