4. Consider purpose, audience
• Skills (ACES workshop)
• Knowledge (prospective ACES members)
• Inspiration (ACES keynote)
• Fun (a little in any presentation)
• Persuasion (fund-raising, recruiting)
5. Consider audience
• What brought this audience together
(common experience or interest)?
• What does the audience already know?
• What does the audience want/need from
you?
• What do you want from the audience?
• Are you preaching to the choir?
6. Preparing your presentation
• What do you want to achieve?
• What are your points?
• Write (at least an outline, possibly a
handout, blog post, slides, script)
• Collect examples, anecdotes
• Consider scope (think big, think small)
7. More prep
• What’s the setting? (Check it out
physically)
• Test connection, projection, sound
• Make some notes (slides may be notes)
• Rehearse
• Prepare yourself (good night’s sleep,
restroom, water handy, mic position)
8. Grab their attention
What works best for this presentation?
• Personal connection/introduction
• Get right to the point
• Provocative question
• Tease
• Involve audience
• Media (if it works w/o context)
9. Reinforce your points
People learn (& retain) multiple ways:
• Hear (you say it)
• Read (slides, handout, blog)
• Write (they take notes)
• Do (exercise, assignment)
10. Delivery
• Speak clearly
• Choose strong words
• Eye contact
• Gesture with purpose
• Repeat important points (“I have a dream
…”)
• Smile
11. Critique yourself
• Do you need to speak up or slow down?
• Are you fidgeting or playing with
something (pen, keys, water bottle)?
• Are you swaying?
• Are you speaking into your notes?
• Are you reading your slides?
• Be careful w/ foul language
19. Reinforce points visually
• Slides (don’t make them distracting)
• Online examples (grab screenshots or
make sure they’re live)
• Flip charts, marker boards (write legibly)
• Video
• Props
• Costumes
20.
21. Involve participants
• Introductions (relate the participants to
the topic)
• Questions (restate, respond, review)
• Positive feedback
• “Volleyball” if you don’t know
• Get back to the topic
• Stop filibusters
22. Use examples
• Your own experience (be careful w/ war
stories; self-deprecating humor helps)
• Invite participants’ examples
• Third-person examples
• Show examples on screen or handout
23. Use media
• Videos (illustrations, exercises)
• Music (live or recorded)
• Make it relevant (either in content or in
the point you deliver)
• Consider the length
• Changes pace & voice
24. Exercises drive home points
• Short writing or editing exercises
• Pairs or small groups – discussion or
exercise
• Role playing
• Competition
• Rewards
• Homework: Focus on the future
25. Webinar tips
• Lots of web services
• Cheaper than travel but less effective
• Test connection, software & sound
• Visuals are more important
• Mute callers when not interacting
• Shorter is better
• Direct interaction
26. Leave them thinking
• Watch time (better to cut content & end
strong than to rush your ending)
• Summarize
• Deliver on tease (if you teased)
• Q&A (maybe before close)
• Drama or media
• Call for action: What should they do?
28. Follow-up
• Give them contact information
• Set timetable for call to action: next
week, tomorrow, etc.
• Handout, blog post, resources
• Email reminder about call to action
• Phone call (time-consuming)
• Follow-up survey
29. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• stephenbuttry@gmail.com
Hinweis der Redaktion
We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.