Jay Z presentation for COMM 2F00

1. Jay z

2. BACKGROUND
• Birth name: Sean Corey Carter
• Born on December 4, 1969 in Tribeca, New York
• Came onto the rap scene in 1988
• Created his own record label named “Roc-A-Fella Records” in
1995
• Has sold over 75 million records and is worth around $500 million
• Married to Beyoncé with a daughter named Blue Ivy

3. Presence
•
Jay Z does not have much of a presence within the social media aspects as he
is not that active on his Twitter page. His Facebook page is a lot more active as
it is used to promote his show Jay Z’s Life + Times
•
Jay Z is a very busy businessman and rapper so when it comes to Social
Media, he is not as active as many other musicians. He also comes from an
older generation so Social Media is not as relevant in his life
•
His Twitter account is not relevant as his last tweet came on July 8, 2013. He
only has 210 Tweets but still holds 2.97 Million followers
•

4. Websites/ social media
•
https://www.facebook.com/JayZ
•
https://twitter.com/S_C_
•
http://instagram.com/cartershawn

5. Online communities
•
Jay Z has a large online community as there are tons of fan pages that exist for
the rap star.
•
Fans also create hundreds of fake Instagram and Twitter accounts about Jay Z
as they pretend to either be him or are just dedicated fan pages where fans can
talk to each other about his music.

7. 5 social media tips
•
http://socialtimes.com/musicians-social-media-5-tips_b131059

8. Audience
•
Jay Z has most definitely found his audience. His is one of the best rappers of
all time and has sold over 75 million records. It’s impossible to not have an
audience with so many records sold.
•
His fans have also grown so much since the beginning of his career because he
has been able to work with many different artists to widen his audience. For
example, he has done collaborative albums with R. Kelly, Linkin Park and most
recently Justin Timberlake
•
Jay Z seems to create an album roughly every other year, so his audience has
been thankful for the amount of music that has been released throughout the
years.

9. Post meaningful, shareable content
•
Jay Z’s Facebook account usually involves meaningful and shareable content
as his fans are able to see what is going on in the life of Jay Z
•
By looking at his Twitter page, you can notice that he is not too involved with
communicating his random thoughts to his followers
•
However, in his latest posts on Twitter in which happened eight months ago, he
used it as a Q & A where he would answer fans questions for a couple hours
about anything going on. This was a cool thing that some musicians do very
frequently but it was nice to see Jay Z use Twitter for his fans entertainment that
way.
•
The most meaningful content that comes from his Social media content usually
comes from fans as they produce a lot of pictures from his life

11. Engage your current fans
•
Jay Z is very engaging with his fans as he is making new music very often
•
An artist does not usually create Grammy award winning albums every few
years but Jay Z has been doing this for years
•
Jay Z is also very engaged it comes to world tours so he is very accessible for
fans to make sure that they can see him on a yearly basis, if not more often.
•
As a former part owner of the Brooklyn Nets, he was always engaging with fans
by regularly sitting court side for all Nets home games
•
He also owns a clothing line called Rocawear so fans can engage with him by
purchasing his clothing apparel to feel closer to the artist

12. Engage your current fans
•
Not only does Jay Z produce a lot of albums but he is usually very quick to
release songs about what is happening in his life. He produced a song named
‘Open Letter’ to talk about him becoming an NBA and MLB agent to bad mouth
the Brooklyn Nets and Scott Boris (a MLB agent).
•
He also created a song two days after his daughter was born named ‘Glory’ in
which describes his feelings towards her and how happy he is about the
situation

13. Continue the social push IRL. Hand out swag. Put up
flyers
•
It does not seem that Jay Z’s involvement online is that great compared to other
artists but I think it is due to his large audience already.
•
Artists that are looking to become major successes are using social media way
more than someone like Jay Z who has nothing to prove in the music world
anymore.
•
Jay Z’s clothing line is a perfect way to push his brand as it gives a way to let
people buy his merchandise.
•
His social media may not be efficient but he is one of the most successful
businessman in all of the music industry as he has been involved in so many
different things that people recognize his name from.

14. Continue the social push IRL. Hand out
swag. Put up flyers
•
For example, Jay co-owns the 40/40 club which is a chain of sports bars. His
name is associated with this bar so this is another way in which he uses his
name to push his himself
•
By also co-owning Roc-A-Fella records, he has had the ability to associate
himself and grow a lot of younger artists which is very effective. As the owner of
a record label, he controls how much his music is played and when it is
released which is a huge advantage in which almost every other artist does not
get the chance to do so.

15. Post consistently
•
Jay Z engages his audience infrequently, but this should not surprise anyone as
he is such a busy businessman with a family. His life has transpired from
something that is way more than an artist and his music is so accessible that he
rarely posts
•
As one of the most recognizable names in the music industry, this is a fine thing
for him to do as people can find out anything about him very easily through
biographies as he has produced so much music and has done so many
interviews throughout the years

16. https://soundcloud.com/life-times/jay-z-open-letter-1