Federation of Small Businesses, Marketing Roadshow 2013 - Steve Revill
•
0 gefällt mir•872 views
I was commissioned by the Federation of Small Businesses to create and deliver an hour long presentation on marketing techniques for small businesses, which was followed by a presentation by Ben Kench on Sales. I delivered 12 presentations across 6 locations in Milton Keynes, Reading, Leeds, Worcester, Coventry and Manchester. This is the deck from the Manchester session.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Federation of Small Businesses, Marketing Roadshow 2013 - Steve Revill
Ähnlich wie Federation of Small Businesses, Marketing Roadshow 2013 - Steve Revill (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Federation of Small Businesses, Marketing Roadshow 2013 - Steve Revill
- 1. NO NONSENSE Marke+ng for Small Businesses Steve Revill, Partner – Posi1ve Momentum
- 2. But first… If the person si9ng next to you gave you £1,000 to spend on ‘Marke1ng’, what would you spend it on?
- 3. Defini+on “The management process responsible for iden5fying, an5cipa5ng and sa5sfying customer requirements profitably.” The Chartered Ins1tute of Marke1ng
- 4. …or in other words… Fish where the fish are Love your customers Stand out from the crowd
- 5. …or in other words… Fish where the fish are
- 6. A ‘typical’ buying process Problem recogni1on Informa1on search Evalua1on Decision Ac1on (sale)
- 8. Where are your customers looking for ‘informa1on’ to solve their ‘problems’? NO NONSENSE Marke0ng for Small Businesses 30/10/2013
- 9. 3 ways to get found Content marke1ng Search engines Networking Be where they are looking
- 10. 3 ways to get found Content marke1ng Search engines Networking Be where they are looking
- 11. Search engine marke+ng -‐ defini+on “Promo0ng an organisa0on through search engines to meet its objec0ves by delivering relevant content in the search lis0ngs for searchers and encouraging them to click-‐through to a des0na0on site.” Dave Chaffey
- 12. …or in other words… Understand how Google helps people find what they are looking for… …including your business exper5se and help with solving their problems.
- 13. It started with a click
- 14. 30/10/2013
- 15. 30/10/2013
- 17. 30/10/2013
- 19. 30/10/2013
- 24. Experiment to get the balance right PAY PER CLICK Natural search (FREE)
- 25. 3 ways to get found Content marke1ng Search engines Networking Be where they are looking
- 26. Content marke+ng -‐ defini+on “Content marke0ng is a marke0ng technique of crea0ng and distribu0ng relevant and valuable content to aLract, acquire, and engage a clearly defined and understood target audience – with the objec0ve of driving profitable customer ac0on.” Content Marke0ng Ins0tute
- 27. …or in other words… Write stuff your poten5al customers are going to find interes5ng and useful … ... so they find you when they are looking for answers to their problems.
- 29. NO NONSENSE Marke0ng for Small Businesses 30/10/2013
- 31. 3 ways to get found Content marke1ng Search engines Networking Be where they are looking
- 32. What is the first word that comes to mind when you hear the word “networking”?
- 33. 30/10/2013
- 34. Be more interested than interes1ng
- 35. Ask more B.G.Q.’s
- 36. Bloody Good Ques+ons! The other person has to pause and THINK before answering Showing you are GENUINELY interested in them and their business
- 38. …or in other words… Love your customers
- 39. Connect and engage Know who they are Know how you’re doing Love your customers NO NONSENSE Marke0ng for Small Businesses 30/10/2013
- 40. Know who they are What sort of informa5on about your customers should you keep a record of?
- 41. Connect and engage -‐ newsleSers
- 42. Connect and engage – social media Listen Learn Speak
- 43. Big companies get it wrong…
- 44. Know how you’re doing
- 45. …or in other words… Stand out from the crowd
- 46. Simon Sinek ● Video extract from TED Talks (removed)
- 47. 30/10/2013
- 49. Inject some personality? ● Will it blend – ipad (video removed) NO NONSENSE Marke0ng for Small Businesses 30/10/2013
- 50. “Because we’re a smaller company, we’re able to put out something edgy and fun.”
- 52. No nonsense marke+ng Fish where the fish are Love your customers Stand out from the crowd
- 53. NO NONSENSE Marke0ng for Small Businesses 30/10/2013