Prothom Alo Digital team presented to corporate clients and agency the benefits of Online advertising and defined the value additions we could provide to their campaigns. The largest Bangla Language news portal in the world is ready to meet the needs of its valued clients by offering new and innovative solutions in today's digital bangladesh

2. THE NEW PROTHOM-ALO.COM

3. THE DIGITAL TEAM @
PROTHOM-ALO

4. Prothom Alo Digital Team
Ad Sales
• Domestic
• International
Technology
• Web Development
• Ad Operations
Marketing
• SEO and SEM• SEO and SEM
• Social Media Market
• Interactions
Billing and Collections
• Invoicing
• Service and recovery
Content
• News
• Editorials and Features

5. Digital Advertising
By: Prothom Alo Digital

6. The Agenda
• Introduction to Prothom Alo Digital
• Our Value Proposition
• The Future of Digital Advertising
• A Chance to Serve You Better
• Layouts and Details

7. INTRODUCTION TO
PROTHOM ALO DIGITAL

8. Prothom Alo Digital’s Story
• Prothom-Alo.com the leading Bangla News Portal
• Number 1 Bangla website in the world
• Visitors from 200 countries
• Over 2.7 Million unique visitors on our website
• 200+ Million page views per month
• Courageous, objective and professional journalism• Courageous, objective and professional journalism
• Unmatched reader loyalty

9. How it all began for Prothom Alo
2005
2009
2013
Advertising market leader
Launch of E-paper
24/7 news portal
1998
2002
Advertising market leader
Launch of newspaper and website
Most circulated newspaper

10. 2014 – The digital age for Prothom Alo
• Many digital innovations on the Prothom Alo website
• Focus on search engine compliance
• Mobile App re-design and Social Media Marketing
• Collaborating with industry leaders like Google
• More engagement with the community

11. Leveraging Community Engagement
• GPA 5 Recognition
• Math Olympiad
• Language Competition
• Internet Festival
• Movement Against Acid
Violence
• Anti-drug Awareness Campaign
• Financial Aid to Students
• Assistance to Calamity Struck
People
• AIDS Awareness Program
• Prothoma Prokashon, Kishor
Alo, Protichinta, Prothom Alo
Jobs and ABC Radio are sister
concerns of Prothom Alo
(Mediastar Ltd.)

12. Digital Bangladesh, Digital Prothom Alo
• Internet the 4th largest ATL media after TV, print and radio
• Internet reach is expected to rise above radio in a couple of
years
• It will surpass print within next 4-5 years
• Urban youth form the majority of the digital population
• Factors propelling growth of the internet –• Factors propelling growth of the internet –
– High mobile penetration
– Increasing per capita income
– Faster adoption of new technology
– Improving literacy rate

13. OUR VALUE PROPOSITION

14. Traditional Vs New Online Advertising
Traditional Ad Systems
• Could not target the correct audience
• Conversion was a challenge
• Lack of customer tracking
• Details reporting problems
New - Prothom Alo Digital
• Latest digital ad technologies• Latest digital ad technologies
• Ability of Geo-targeting
• Tracking and Re-targeting
• Makes more prime ad spaces
• Flexibility of customized budgets
• More control and accountability
• Comprehensive advertising campaign
reports

15. Online Advertising Global Landscape

16. First Bangla Publisher Partnering with Google
• Double Click, a subsidiary of
Google, now provides our ad
technology engine
• State-of-the-art platform allows
advertisers to target audience
with geographic, demographic
and behavioral criteria
• Complex online campaigns can
now be managed with ease
• Reports on key performance
areas assist advertisers to
measure ROI and increase
campaign efficiency

17. THE FUTURE OF DIGITAL
ADVERTISING

18. The world is moving ahead…..
• Prothom-alo.com traffic is growing more than 45% year on year
• 66% new and 34% returning visitors
• Annual growth rate of 21.1% as per BTRC

19. Prothom Alo Reader Survey – Feb 2014
Age distribution
• 75% readers are
below 35 years old
– Youth readership
Most popular content
• Politics
• Sports
• International news
• Entertainment

20. Prothom Alo Readers - International
• 84% readers visit
prothom-alo.com more
than once a day

21. Prothom Alo Readers Socio Economic Status
• 76% readers are Graduates
and Post Graduates
• 24% are HSC or equivalent
• 72% readers belong to
SEC-A and SEC-B

22. A CHANCE TO SERVE YOU
BETTER

23. Content Bucket – Now easy to target customers

24. Advertisers are Innovators, so are we…
• Doubleclick ad servicing platform works on the CPM model
• CPM (Cost per Mil) is cost per one thousand ad view which
is an industry standard around the world
• Advertising partners can now place ads on Premium spots
• Partners with flexible budgets have an equal chance to get
their adverts noticed on Prothom-Alo.comtheir adverts noticed on Prothom-Alo.com
• Clients and partners can now take informed decisions

25. Targeting, Reporting, Increasing ROI
• Targeting includes (at the initial stage)
– Ad Placement (within the site)
– Ad Placement (in geographical area)
• Various reports will be available to
advertisers
– Ad performance Report– Ad performance Report
• Impression / Click / CTR
• Creative wise Report
• Geographic Reporting
• Further innovative features will be
introduced in the coming months

26. Some of The Prothom Alo Digital Clientele

27. LAYOUT AND DETAILS

28. The new layout for Prothom-Alo.com – Home Page
Super Premium
Premium
Regular

29. The new layout for Prothom-Alo.com – Section/ Sub section
Premium
Regular

30. The new layout for Prothom-Alo.com – Article Page
Premium
Regular

31. The new layout for eprothomalo.com
Super Premium
Premium

32. The new layout for mobile – m.prothom-alo.com

33. The new layout for mobile – m.prothom-alo.com

34. Ad Creative Specification
• File Type – GIF/JPEG/PNG/SWF/3rd Party Tags
• Rich Media Support
• Max File Size – 40KB

35. Pledge of the Digital team
Content builds relationships.
Relationships are built on trust.
Trust drives revenue.
- Andrew Davis, Author
• Build long term partnerships based on trust
• Relationships to serve our best to our valued clients
• Lead the Digital Advertising space of Bangladesh
• Nurture and sustain the advertising Eco System

36. Contacts
Prothom Alo
19 Karwan Bazar, Dhaka-1215
Tel: 88-02-8180078-81
adsales@prothom-alo.info

37. Thank you