The document provides guidance on developing an effective elevator pitch. It discusses that an elevator pitch is a short summary to define a product, service, or organization within the time span of an elevator ride. The NABC model and AIDA model are presented as structures to follow for the pitch, with NABC covering need, approach, benefits, and competition and AIDA covering attention, interest, desire, and action. Tips are provided such as knowing the audience, teasing to generate interest, managing nerves, and comparing the offering to alternatives and competition.
16. Short summary to define a product, service or
organisation and its values
Deliver the summary in the time span of an elevator
ride (30 sec – 2 min)
Elevator pitch
17. Often used by entrepreneurs towards venture
capitalists or business angels to receive funding and
during networking events
Also used in job interviewing, dating and summarizing
professional services.
Elevator pitch - purpose
19. People who know what they
are talking about,
don’t need a powerpoint.
Steve Jobs
20. But:
Don’t try to sell too hard
Know who you are talking to
Just tease
Elevator pitch - purpose
21. Prepare yourself !!
It’s all-in the mind (mind exercises)
Soothe your mood with music (feel good songs)
Avoid nervousness-triggering factors (coffee,…)
Relax, stretch, breathe in and out
How to Get Rid of Nervousness
45. De UGent ondersteunt ondernemende
studenten via het project ‘Durf Ondernemen’ en
het bijzonder statuut van ‘student-ondernemer’
46.
47. Stap in de voetsporen van ondernemers zoals
Richard Branson en Marc Zuckerberg, die beiden
heel vroeg startten.
“Als student heb je niets te verliezen, buiten je
fiets.”
50. Each student writes a pitch proposal
Each student presents his/her proposal to the other
students
Each student creates a final proposals (3 min)
Each student will get feedback
TO DO