Monetizing your Community - CONVERGE - Fall Symposium, 2011
When I was invited to attend and speak at Converge, I felt it was an exciting opportunity to re-examine the significance of social commerce and how our communities are affected on a routine basis. With this in mind, I plan to highlight a number of innovative thoughts, tools and ideas on monetizing your community and then apply these solutions to some of the greatest opportunities social technology presents. Here are a few statistics that frame the opportunity for monetizing your community: - 91% say consumer content is the #1 aid to a buying decision (JC Williams Group) - 87% trust a friend’s recommendation over a review by a critic (Marketing Sherpa) - Social network users are 3x more likely to trust peer opinions over advertising when making purchase decisions (Jupiter Research) With these figures in mind, it’s obvious that by using social technology, including online communities, organizations can increase revenue and improve long-term relationships with customers. My session will focus on how your content strategy can drive increased community engagement and in turn drive commerce (monetization). Content, Community, Commerce… A theme I’ve embraced for quite some time now!
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Monetizing your Community - CONVERGE - Fall Symposium, 2011
- 1. How to Monetize Your Online Community @SterlingRaphael President, Products Tuesday, October 4, 2011
- 2. About • CRM + Integration • MemberFuse Community + • Reputation System • Social Buyer’s Guide • Social Media Monitoring = • Social Content Publishing • Social Analytics Monetize Your Online Community 2 @SterlingRaphael Tuesday, October 4, 2011
- 3. About Monetize Your Online Community 3 @SterlingRaphael Tuesday, October 4, 2011
- 4. About Sterling • My Background... • Find me • @SterlingRaphael • LinkedIn.com/in/SterlingRaphael • Skype: SterlingFX Monetize Your Online Community 4 @SterlingRaphael Tuesday, October 4, 2011
- 5. Monetizing Communities The Perfect Strategy? ? “I haven’t failed I just found 10,000 ways that won’t work.” -‐ Thomas Edison Monetize Your Online Community 5 @SterlingRaphael Tuesday, October 4, 2011
- 6. Branded Community? What about Facebook, etc..? Monetize Your Online Community 6 @SterlingRaphael Tuesday, October 4, 2011
- 7. Association Communities • The Original Social Network • They exist for: • Content • Networking • Education • Commerce • Events • Commerce Monetize Your Online Community 7 @SterlingRaphael Tuesday, October 4, 2011
- 8. Community Purposes • Social • Prospect • Customer • Partner Internal External • Support Employees Partners Customers Prospects • Employee • Innovation • Learning HR ERP CRM • Dating... Monetize Your Online Community @SterlingRaphael 8 Tuesday, October 4, 2011
- 9. The Commerce Strategy Monetize Your Online Community 9 @SterlingRaphael Tuesday, October 4, 2011
- 10. Content Monetize Your Online Community 10 @SterlingRaphael Tuesday, October 4, 2011
- 11. Community Monetize Your Online Community 11 @SterlingRaphael Tuesday, October 4, 2011
- 12. Commerce Monetize Your Online Community 12 @SterlingRaphael Tuesday, October 4, 2011
- 13. Monetization Examples Monetize Your Online Community 13 @SterlingRaphael Tuesday, October 4, 2011
- 14. Targeted Ads • Banners 3.0 • Utilize Relevance • Page Level & Popups Database Interests • Targeting Management • Engagement Reports User Activity • Open X Ad Server User Centric Architecture (UCA) Monetize Your Online Community 14 @SterlingRaphael Tuesday, October 4, 2011
- 15. Pay For Content • Content Abstracts • SEO of Content for Recruitment • Monetize Non-Members • Show Membership Value • Related Products Offered Monetize Your Online Community 15 @SterlingRaphael Tuesday, October 4, 2011
- 16. Buyer’s Guide • Social Marketplace • Community Module • Social Supplier Listings • Upgradable Listings • Request for Info (RFI’s) • Content Focus Monetize Your Online Community 16 @SterlingRaphael Tuesday, October 4, 2011
- 17. Other Monetization Options • Job Boards • PPC (AdSense) • Social Shopping • Paid Memberships • Title Sponsorships • Facebook App • Others? Monetize Your Online Community 17 @SterlingRaphael Tuesday, October 4, 2011
- 18. The Tools • Contently.com • Avectra MemberFuse • Open X Ad Serve • Google AdSense • Google Wallet Monetize Your Online Community 18 @SterlingRaphael Tuesday, October 4, 2011
- 19. The Future... (is now) • Mobile Commerce zencartoptimization.com • Social Buying • Crowd Funding Monetize Your Online Community 19 @SterlingRaphael Tuesday, October 4, 2011
- 20. Other Examples (Source... JuliusSolarous.com @tojulius) • Fon.com - Resell Wifi Community • Fundable.com - Crowd Funding • Yonker.com - Privatized Twitter Community • Blubbry.com - Podcasting Content Community • Infectious.com - Art Community • Zlio.com - Privatized Online Story • Xing.com - Professional Networking • OpenAd.com - Crowdsource Agency • Meetup.com - Niche Meeting Community • GetSatisfaction.com - Support Communities Monetize Your Online Community 20 @SterlingRaphael Tuesday, October 4, 2011
- 21. Resources • Social Commerce Today • Chess Media Group • Mashable • Altimeter • Avectra Monetize Your Online Community 21 @SterlingRaphael Tuesday, October 4, 2011
- 22. Words to Remember Start Small Have a Strategy Research Be Agile Measure Monetize Your Online Community 22 @SterlingRaphael Tuesday, October 4, 2011
- 23. Thank You Stay in Touch... - @SterlingRaphael - fb.me/SterlingRaphael - Skype: SterlingFX Monetize Your Online Community 23 @SterlingRaphael Tuesday, October 4, 2011