How To Get More Customers Through Your Website

Presented By: Sterling McKinley
How To Get More Customers
Through Your Website
Thursday, May 16, 2013

•Why You Have To Be Online
•Website Design
•Search Engine Optimization
•Online Video
•Social Media
•Mobile Marketing
-Questions
Outline

Why You Have To Be
Online
3
V

The web is where we go to ﬁnd things ...
97% of internet users look for local
goods and services online.Source: BIA/Kelsey, User View Wave VII, March 20

Many businesses in Washington, DC can't be found
53% of businesses
do not have a websiteSource: Google/IPSOS, Survey of businesses with less than 250 employees, June 2011.

Businesses that can be found online are growing faster
Over the next three years, businesses
that use the web expect to grow 40%
faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012

To put it bluntly: If your business isnʼt
online, it might as well be invisible.

Website Design Tips
8

Meet your customer
If you had 3 seconds to get
Homer Simpson’s attention.
What would you offer him?

Website Design

Website Redesign

Phone, Address & Email

Easy To Read Text

Easy To Use

5 Website Design Tips
•Focus On Your Customer
•Clearly List Your Phone, Address & Email
•Use Targeted Keywords
•Make It Easy To Use
•Make It Easy To Read
•Look At Your Competitors' Website

Search Engine Optimization
V

Types of Google Searches

Organic Search Engine Optimization
Google Pulls content directly from Your website

Paid Search (Google Adwords)
How its works
•Pick Keywords
•Set Budget
•Create Ads

How it works: Picking Keywords
When people search the web, they tend to use
specific phrases like “yoga studio in Baltimore,”
rather than general ones like “yoga.”

How Adwords Works:Cost
How much you invest is up to you
You’ll start by choosing a daily budget
you’re comfortable with.
Only pay for results
You're not charged when your ad is
displayed, but only when someone clicks
on your ad to go to your website.
You're in control of your cost-per-click
As an advertiser, you set the price you're
willing to pay for each prospective
customer.

How Adwords Works: Creating Ads
Ads, like keywords, help people
decide if your business is what
they’re searching for.
A yoga studio, for example, might
want to create one ad for
beginners and another for more
advanced classes.

Goggle Maps/Local Search
Your customers look for products & services near them

Google +
Customers Can Read Reviews & Learn More About You Business

Yelp
Customers Can Read Reviews & Learn More About You Business

5 Search Engine Optimization Tips
•Content Is King
•Setup Local Profiles
•Use Targeted Keywords
•Create Social Media Profiles
•Look into Adwords
•Look At Your Competitors' Website

Online Video

Make It Easy
People Don’t Read Anymore.
Steve Jobs

The Power Of Video
Over 3 billion videos are viewed
each day on YouTube.YouTube Press Statistics, 2011

The Power Of Video
Customers that watch are 437%
more likely to make a purchase
compared to those that don’t.
Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010
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5 Tips For Using Video
•Start Small
•Keep It Short
•Have A Plan & Stay On Topic
•Setup a YouTube Channel
•Share On Social Media,Website & Youtube

Social Media

Social Media Tips
•Start Somewhere and Start Small
•Join Specialized Networks
•Ask Lots of Questions
•Be Dedicated for the Long Haul
•Join the Conversation

Mobile Marketing

70%
of all mobile searches result in
action within 1 hour.
(Source: Mobile Marketer)

2014
Mobile internet usage is projected
to overtake desktop internet usage.
(Source:Microsoft Tag)

Taking Action

Desktop Website

Desktop Website On Mobile Phone

Mobile Website

 A scaled down version of your Website
 Easy & quick way to get information
 A summary of your key points
 Loads fast & easy to make contact
 Be available 24/7 & anywhere
What is a Mobile Website?

A Mobile Website In Action

5 Tips For Going Mobile
•Test your website on a cell phone
•Offer basic contact information
•Get a Mobile Website
•Use QR codes to connect with customers
•Offer deals and discounts

Questions

1. Your Website must be user friendly
2. Use Video to educate customers
3. Social Media is about building relationships
4. Reach Customers anytime & anywhere with Mobile
5. SEO: Make sure customers can find you
Five Ways to Attract More
Visitors to Your Website

Keep up with your customers

Don’t Be Blockbuster

What Will You Choose?

How To Contact Me
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-128 ext.1
Email: sterling.mckinley@gmail.com

How To Get More Customers Through Your Website

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