On February 15, 2011 ST-Ericsson conducted an Analyst and Media briefing in Barcelona as part of Mobile World Congress 2011, hosted by Gilles Delfassy, president & CEO.
ST-Ericsson Unveiled NovaThor™ Family of Smartphone Platforms Combining its Most Advanced Application Processors with the Latest Generation of Modems and the feature-rich, Low Cost Snowball Developer Board and Igloo Community.
1. ST - ERICSSO N MEDIA A N D A N ALYST BRIEFIN G
Barcelona, February 15 th 2011
2. SAFE H ARBOR ST A TEMEN T
T his prese ntatio n co ntains forward - lo o kin g state m e nts th at involve
in h ere nt risks an d u ncertainties. We h ave id e ntifie d certain im p ortant
factors th at m ay cause actu al results to differ m aterially fro m th ose
co ntain e d in such forward - lo o kin g state m e nts.
For a d etaile d d escriptio n of risk factors see STMicroelectro nics’
(NYSE:STM) an d Ericsso n's (N ASD A Q :ERIC) filin gs with th e US Securities
an d Ex ch an g e C o m m issio n, p articularly each co m p any's latest p u blish e d
A n n u al Re p ort o n For m 2 0 - F.
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3. O UR JO URNEY
2009 2010 2011
FORMATION TRANSFORMATION STARTING T O SEE
THE BENEFITS
In te gratio n N ew p ortfolio creatio n
Ex ecu tio n a n d d elivery of
C usto m er wins a n d e x citin g n ew pro d ucts
Restructurin g m ark et tractio n
Build o n o ur fo u n d atio n
Restructurin g to create n ew b usin ess
co m plete d
Im prove fin a ncial
p erfor m a nce
3 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
4. O UR AIM
LEA DERSHIP IN SMARTPH ONES AND TABLETS
DRIVE INNOVATION IN MOBILE BRO A DBAND
ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES
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5. T HE WORLD IS M OBILE
Ph o n e sales 2 0 0 m illio n
users
on
9 to 1 10X MOBILE m o bile d evices
D ATA TRAFFIC
GROWTH IN PAST
Mo bile su bscriptio ns
TWO YEARS
Mo bile will
for
intern et browsin g
4 to 1 in 2 0 1 3
5 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
6. O UR AIM
LEA DERSHIP IN SMARTPH ONES AND TABLETS
DRIVE INNOVATION IN MOBILE BRO A DBAND
ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES
6 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
7. SMARTPH O NE A N D T ABLET GROWT H
2010 2014
2 2% 4 5%
Sm artp h o ne volu m es 293m > 600m
So urce: Strate gy A n alytics – N ove m b er 2 0 1 0 / Ja n u ary 2 0 1 1
1 2 x growth in ta blets 2010 - 2015
So urce: iSu p pli Fe b ru ary 2 0 1 1
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8. O UR AIM
LEA DERSHIP IN SMARTPH ONES AND TABLETS
DRIVE INNOVATION IN MOBILE BRO A DBAND
ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES
8 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
9. NUMBER O F C O N NEC TIO NS EXPLO DIN G
T hin gs
Pe o ple
Places Inflection
points
1875 1900 1925 1950 1975 2000 2025
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10. T HE C O MPLEXITY C H ALLEN GE
Variety of
devices
Diversity of
radio
technologies
Increasing
number of
bands
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11. IN TRO DUCIN G …….
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12. IN TRO DUCIN G
Highest - performance Industry - leading
ap plication processors thin modems
Complete platforms for
smartphones and tablets
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13. Ultra - resp o nsive Im m ersive Full intern et
user Interfaces ga m in g e x p erie nce
Gesture - T ele prese nce A u g m e nte d
co ntrolle d UI Reality
Powerin g A m a z in g
User Ex p erie nces
Full H D H D ca m eras a n d
m e diace nter ca mcord er
C o m p uter Visio n
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14. Highest-performance
application processors
A9600
A 1 5 d u al - core @ 2.5 GH z
Powerin g a m a z in g user 2 0 x gra p hics i m prove m e nt*
28nm POWERFUL
e x p erie nces
A N D CO OL
DEVICES
Latest in n ovatio ns for th e A9540
co olest d evices
A 9 d u al - core @ 1.8 5 GH z
4 x gra p hics i m prove m e nt*
32nm
In d ustry - lea din g m o bile
co m p u tin g a n d m ultim e dia
p erfor m a nce a n d p ower A9500
A 9 d u al - core @ 1.2 GH z
2 0% gra p hics i m prove m e nt*
45nm
* vs U8 5 0 0
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15. A F AST EV OLUTIO N
C o n tin uin g lea d ership o n A9540
a p plicatio n processor
p erfor m a nce A 9 d u al - core @ 1.8 5 G H z
2 x m e m ory b a n d wid th a n d cach e*
Sig nifica n t im prove m e n ts in
4 x gra p hics p erfor m a nce*
p erfor m a nce a n d p ower
Lower Power thro u g h process
tech n olo gy a n d architecture
in n ovatio n
* vs U8 5 0 0
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16. G AME - C H A N GIN G PERF ORMA N CE
First d evice with d u al - A9600
core A 1 5 a n d Ro g u e™
tech n olo gy A 1 5 d u al - core @ u p to 2.5 G H z
2 0 x gra p hic p erfor m a nce*
More th a n 2 0 0 0 0 D MIPS
Powerful O p e n CL CPU
Im a gin atio n Ro g u e™ GPU N e x t level of p ower in n ovatio n
d eliverin g 2 1 0 GFLOPS * vs U8 5 0 0
In d ustry - lea din g p ower
co nsu m p tio n
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17. Industry-leading
thin modems
Ultra - fast
co n te n t strea m in g a n d T HE
LEA DER
in tern et access everywh ere M720 IN 4 G
M700 M7400
Ex tre m ely p ower - efficie n t M5730
a n d co m p act thin m o d e m s M570 M7300
Latest in n ovatio ns in access M6718
tech n olo gy a n d m o d e m
architecture
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18. 1.78 Avg peak
AT&T iPhone 4 (3G)
2.93 Best peak M5730
AT&T HTC Inspire 4G 2.13
3.15
4.71
T - Mobile myTouch 4G by HTC
6.18
T - Mobile Samsung Galaxy S 4G 7.81
10.34
2.71
Sprint HTC EVO Shift 4G 3.27
0 2 4 6 8 10
12
Download speeds, megabits per second
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19. ST - ERICSSO N ’S NEW MULTIM O DE M O DEMS
M7300 M7400
HSPA + d u al - carrier LTE / HSPA + d u al -
carrier
4 2Mb ps / 8 4Mb ps
1 0 0Mb ps
Architecture o p ti mi z e d for Sm all fo ot prin t e n a blin g
p ower a n d fle x ibility a g gressive LTE d e ploy m e n t
Lower p ower – Sm aller fo ot print – Better p erfor m a nce
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20. T HE BEST O F BO T H WORLDS
Best - in - class a p plicatio n processors Pre miu m / Hig h
m atch e d with th e latest m o d e ms
Ti m e to m ark et
Perfor m ance
Fle x ibility
Inte grate d solutio ns for in d ustry - Mainstrea m
lea din g BO M a n d si z e with th e b est
p erfor m a nce in every tier
Si z e
Bill of Materials
C ost
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21. All tiers a n d g e o gra p hies with a sin gle
platfor m invest m e nt
1.2X 4X 20X
A9500 A9540 A9600
2xA9 2xA9 2xA15
U9500 1.2G L9540 1.85G L9600 2.5G
` 21 LTE LTE
M5730 M7400 M74XX
1X 1X
U8500 2xA9 T5008 2xA9
1G 1G
14 TD
Relative Gra p hics Perfor m ance
.8X
ARM Processor Sp e e d U4500 A9
.8G
Mo d e m DL Sp e e d 7.2
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22. FIRST LTE T D D & F D D T ABLET
M700
A9500
Q uanta
Network: LTE
Display: 1 0 .1 inch XG A
Camera: 5 Mpi x el (rear) + VG A (fro nt)
Video: 1 0 8 0 p H.2 6 4 ca mcord er
Connect.: BT, GPS, Wi - Fi, USB
Memory: 5 1 2 MB / 8 GB
Si ze: 259 x 178x 13
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23. O UR AIM
LEA DERSHIP IN SMARTPH ONES AND TABLETS
DRIVE INNOVATION IN MOBILE BRO A DBAND
ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES
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24. T HE FULL SMARTPH O NE EXPERIEN CE F OR EN TRY
< $ 2 0 0 s m art p h o n es
1 6% in 2 0 1 0 > 5 0% in 2 0 1 5
So urce: Strate gy A n alytics – N ove m ber 2 0 1 0
U4500
A “no compromise” entry
smartphone experience at < $100
ARM C orte x - A 9 @ u p to 8 0 0MH z
Fast gra p hics e n gin e
WVG A C a mcord er
Up to 8 Me ga pi x el ca m era su p p ort
Inte grate d HSPA + m o d e m
Full co n n ectivity suite
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25. O UR AIM
LEA DERSHIP IN SMARTPH ONES AND TABLETS
DRIVE INNOVATION IN MOBILE BRO A DBAND
ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES
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26. EXPA N DIN G ROLE IN T HE WIRELESS EC OSYSTEM
Reference HW for
advanced develop ment
High level OS partnerships Ad dressing the
O pen source contributions broader developer
community
Sup porting and driving Building strong SW
open standards ecosystems for core IP
Global operator
partnerships
IO T
Refere nce
d esig n
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27. WH A T ’S NEW DRIVE INNOVATION
IN MOBILE BRO A DBAND
LEA DERSHIP IN SMARTPH ONES
AND TABLETS
M7300 M7400
84 / 11 100 / 50
HSPA + / T D LTE / HSPA + / T D
U9500 L9540 L9600
2 1 .2 G H z 2 1 .8 5 G H z 2 2 .5 G H z A15
HSPA + LTE / HSPA + / T D LTE / HSPA + / T D
T5008 U9540 U9600
2 1GH z 2 1 .8 5 G H z 2 2 .5 G H z A15
T D - HSPA + HSPA + / T D HSPA + / T D
ENABLE CO OLEST, RICHEST,
AFFORDABLE DEVICES
U4500
8 0 0 MH z
HSPA +
E4915
ED GE
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28. SUMMARY
2 0 1 1: a year wh ere we start to see th e b e n efits of o ur transfor m atio n
O ur focus:
Ex ecu tio n a n d d elivery of n ew pro d ucts
Buildin g o n o ur fo u n d atio n to create n ew b usin ess
Im prove o ur fin a ncial p erfor m a nce
Playin g to win
In tro d ucin g lea din g - ed g e pro d ucts to a d dress th e fast - growin g s m art p h o n e a n d
ta blet m ark et
Workin g closely with k ey custo m ers
Ex p a n din g o ur role in th e wireless ecosyste m
28 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1