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ST - ERICSSO N MEDIA A N D A N ALYST BRIEFIN G
Barcelona, February 15 th 2011
SAFE H ARBOR ST A TEMEN T

    T his prese ntatio n co ntains forward - lo o kin g state m e nts th at involve
    in h ere nt risks an d u ncertainties. We h ave id e ntifie d certain im p ortant
    factors th at m ay cause actu al results to differ m aterially fro m th ose
    co ntain e d in such forward - lo o kin g state m e nts.

    For a d etaile d d escriptio n of risk factors see STMicroelectro nics’
    (NYSE:STM) an d Ericsso n's (N ASD A Q :ERIC) filin gs with th e US Securities
    an d Ex ch an g e C o m m issio n, p articularly each co m p any's latest p u blish e d
    A n n u al Re p ort o n For m 2 0 - F.




2      ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
O UR JO URNEY
            2009                                           2010                                          2011

     FORMATION                                 TRANSFORMATION                                   STARTING T O SEE
                                                                                                  THE BENEFITS
        In te gratio n                         N ew p ortfolio creatio n
                                                                                              Ex ecu tio n a n d d elivery of
                                                C usto m er wins a n d                         e x citin g n ew pro d ucts
     Restructurin g                               m ark et tractio n
                                                                                               Build o n o ur fo u n d atio n
                                                    Restructurin g                             to create n ew b usin ess
                                                     co m plete d
                                                                                                   Im prove fin a ncial
                                                                                                     p erfor m a nce




3   ST - Ericsson Media and Analyst Briefing        Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
O UR AIM

                                                      LEA DERSHIP IN SMARTPH ONES AND TABLETS




                                                          DRIVE INNOVATION IN MOBILE BRO A DBAND




                                               ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES


4   ST - Ericsson Media and Analyst Briefing    Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
T HE WORLD IS M OBILE
         Ph o n e sales                                                                            2 0 0 m illio n
                                                                                                users
                                                                                                                 on
               9 to 1                                10X MOBILE                                  m o bile d evices
                                                    D ATA TRAFFIC
                                                   GROWTH IN PAST
    Mo bile su bscriptio ns
                                                      TWO YEARS
                                                                                                   Mo bile will
                                                                                                                 for
                                                                                                intern et browsin g
               4 to 1                                                                                in 2 0 1 3


5       ST - Ericsson Media and Analyst Briefing      Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
O UR AIM

                                                      LEA DERSHIP IN SMARTPH ONES AND TABLETS




                                                          DRIVE INNOVATION IN MOBILE BRO A DBAND




                                               ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES


6   ST - Ericsson Media and Analyst Briefing    Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
SMARTPH O NE A N D T ABLET GROWT H

                                                                                                     2010                                               2014
                                                                                             2 2%                                                4 5%


Sm artp h o ne volu m es                                                        293m                                         > 600m
So urce: Strate gy A n alytics – N ove m b er 2 0 1 0 / Ja n u ary 2 0 1 1




                                                                             1 2 x growth in ta blets                         2010 - 2015
                                                                                                                               So urce: iSu p pli Fe b ru ary 2 0 1 1




7              ST - Ericsson Media and Analyst Briefing                            Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
O UR AIM

                                                      LEA DERSHIP IN SMARTPH ONES AND TABLETS




                                                          DRIVE INNOVATION IN MOBILE BRO A DBAND




                                               ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES


8   ST - Ericsson Media and Analyst Briefing    Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
NUMBER O F C O N NEC TIO NS EXPLO DIN G


                                                                          T hin gs




                                               Pe o ple


                   Places                                                                                           Inflection
                                                                                                                      points




                   1875                 1900        1925                  1950                       1975   2000   2025

9   ST - Ericsson Media and Analyst Briefing               Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
T HE C O MPLEXITY C H ALLEN GE


                                                  Variety of
                                                   devices

                                                  Diversity of
                                                     radio
                                                 technologies

                                                  Increasing
                                                  number of
                                                    bands


10    ST - Ericsson Media and Analyst Briefing    Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
IN TRO DUCIN G …….




11   ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
IN TRO DUCIN G



     Highest - performance                                                                      Industry - leading
     ap plication processors                                                                      thin modems




                                                   Complete platforms for
                                                  smartphones and tablets



12     ST - Ericsson Media and Analyst Briefing       Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
Ultra - resp o nsive                                  Im m ersive                                                                   Full intern et
 user Interfaces                                       ga m in g                                                                     e x p erie nce




                         Gesture -                                                                            T ele prese nce                 A u g m e nte d
                       co ntrolle d UI                                                                                                           Reality


                                                             Powerin g A m a z in g
                                                              User Ex p erie nces
         Full H D                                                                                                               H D ca m eras a n d
      m e diace nter                                                                                                               ca mcord er




                                                                                           C o m p uter Visio n

 13        ST - Ericsson Media and Analyst Briefing                 Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
Highest-performance
                                  application processors
                                                                                                 A9600

                                                                                                 A 1 5 d u al - core @ 2.5 GH z
       Powerin g a m a z in g user                                                               2 0 x gra p hics i m prove m e nt*
                                                                                                 28nm                                    POWERFUL
            e x p erie nces
                                                                                                                                         A N D CO OL
                                                                                                                                           DEVICES

     Latest in n ovatio ns for th e                                                        A9540
          co olest d evices
                                                                                           A 9 d u al - core @ 1.8 5 GH z
                                                                                           4 x gra p hics i m prove m e nt*
                                                                                           32nm
      In d ustry - lea din g m o bile
     co m p u tin g a n d m ultim e dia
       p erfor m a nce a n d p ower                                              A9500

                                                                                 A 9 d u al - core @ 1.2 GH z
                                                                                 2 0% gra p hics i m prove m e nt*
                                                                                 45nm
                                                                                                                         * vs U8 5 0 0

14    ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
A F AST EV OLUTIO N


       C o n tin uin g lea d ership o n                                                                              A9540
         a p plicatio n processor
                p erfor m a nce                                                            A 9 d u al - core @ 1.8 5 G H z
                                                                                           2 x m e m ory b a n d wid th a n d cach e*
     Sig nifica n t im prove m e n ts in
                                                                                           4 x gra p hics p erfor m a nce*
       p erfor m a nce a n d p ower
                                                                                           Lower Power thro u g h process
                                                                                           tech n olo gy a n d architecture
                                                                                           in n ovatio n
                                                                                                                             * vs U8 5 0 0




15    ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
G AME - C H A N GIN G PERF ORMA N CE


      First d evice with d u al -                                                                                     A9600
      core A 1 5 a n d Ro g u e™
             tech n olo gy                                                                 A 1 5 d u al - core @ u p to 2.5 G H z
                                                                                           2 0 x gra p hic p erfor m a nce*
       More th a n 2 0 0 0 0 D MIPS
                                                                                           Powerful O p e n CL CPU
        Im a gin atio n Ro g u e™ GPU                                                      N e x t level of p ower in n ovatio n
         d eliverin g 2 1 0 GFLOPS                                                                                      * vs U8 5 0 0


          In d ustry - lea din g p ower
                co nsu m p tio n



16    ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
Industry-leading
                                thin modems

                 Ultra - fast
        co n te n t strea m in g a n d                                                                        T HE
                                                                                                            LEA DER
     in tern et access everywh ere                                                          M720             IN 4 G
                                                                                     M700           M7400

     Ex tre m ely p ower - efficie n t                                                      M5730
     a n d co m p act thin m o d e m s                                               M570           M7300


     Latest in n ovatio ns in access                                                M6718
       tech n olo gy a n d m o d e m
              architecture




17     ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
1.78                                                  Avg peak
          AT&T iPhone 4 (3G)
                                                             2.93                                         Best peak                       M5730
         AT&T HTC Inspire 4G                              2.13
                                                                 3.15

                                                                            4.71
T - Mobile myTouch 4G by HTC
                                                                                             6.18

T - Mobile Samsung Galaxy S 4G                                                                             7.81
                                                                                                                                  10.34

                                                             2.71
     Sprint HTC EVO Shift 4G                                    3.27


                                  0                 2                   4                6                      8            10
                                  12
                                                           Download speeds, megabits per second




    18         ST - Ericsson Media and Analyst Briefing                            Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
ST - ERICSSO N ’S NEW MULTIM O DE M O DEMS

                                          M7300                                                        M7400

                  HSPA + d u al - carrier                                                    LTE / HSPA + d u al -
                                                                                                    carrier
                    4 2Mb ps / 8 4Mb ps
                                                                                                  1 0 0Mb ps




     Architecture o p ti mi z e d for                                                           Sm all fo ot prin t e n a blin g
        p ower a n d fle x ibility                                                            a g gressive LTE d e ploy m e n t



                       Lower p ower – Sm aller fo ot print – Better p erfor m a nce

19      ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
T HE BEST O F BO T H WORLDS

     Best - in - class a p plicatio n processors                Pre miu m / Hig h
       m atch e d with th e latest m o d e ms
                                                                         Ti m e to m ark et
                                                                         Perfor m ance
                                                                         Fle x ibility




                Inte grate d solutio ns for in d ustry -                           Mainstrea m
               lea din g BO M a n d si z e with th e b est
                     p erfor m a nce in every tier
                                                                                                  Si z e
                                                                                                  Bill of Materials
                                                                                                  C ost




20        ST - Ericsson Media and Analyst Briefing      Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
All tiers a n d g e o gra p hies with a sin gle
                                                                             platfor m invest m e nt
                                                       1.2X                                                  4X                 20X
                                             A9500                                             A9540                    A9600
                                                        2xA9                                                 2xA9               2xA15
                                    U9500               1.2G                         L9540                   1.85G   L9600      2.5G



                 `                                      21                                                   LTE                LTE
                                           M5730                                              M7400                     M74XX


                                        1X                                                             1X

                        U8500          2xA9                                      T5008                2xA9
                                       1G                                                             1G

                                        14                                                             TD



                              Relative Gra p hics Perfor m ance
                                                                                                       .8X

                              ARM Processor Sp e e d                             U4500                 A9
                                                                                                       .8G

                              Mo d e m DL Sp e e d                                                     7.2




21   ST - Ericsson Media and Analyst Briefing                      Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
FIRST LTE T D D & F D D T ABLET




                                                                                                    M700


                                                                                                    A9500



                                                                              Q uanta
                                                                             Network:      LTE
                                                                             Display:      1 0 .1 inch XG A
                                                                             Camera:       5 Mpi x el (rear) + VG A (fro nt)
                                                                             Video:        1 0 8 0 p H.2 6 4 ca mcord er
                                                                             Connect.:     BT, GPS, Wi - Fi, USB
                                                                             Memory:       5 1 2 MB / 8 GB
                                                                             Si ze:        259 x 178x 13



22    ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
O UR AIM

                                                       LEA DERSHIP IN SMARTPH ONES AND TABLETS




                                                           DRIVE INNOVATION IN MOBILE BRO A DBAND




                                                ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES


23   ST - Ericsson Media and Analyst Briefing    Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
T HE FULL SMARTPH O NE EXPERIEN CE F OR EN TRY
                                                                                          < $ 2 0 0 s m art p h o n es
                                                                      1 6% in 2 0 1 0                       > 5 0% in 2 0 1 5
                                                                                                             So urce: Strate gy A n alytics – N ove m ber 2 0 1 0




                                                                                                        U4500

                                                                 A “no compromise” entry
                                                                   smartphone experience at < $100
                                                                        ARM C orte x - A 9 @ u p to 8 0 0MH z
                                                                        Fast gra p hics e n gin e
                                                                        WVG A C a mcord er
                                                                        Up to 8 Me ga pi x el ca m era su p p ort
                                                                        Inte grate d HSPA + m o d e m
                                                                        Full co n n ectivity suite

24   ST - Ericsson Media and Analyst Briefing   Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
O UR AIM

                                                       LEA DERSHIP IN SMARTPH ONES AND TABLETS




                                                           DRIVE INNOVATION IN MOBILE BRO A DBAND




                                                ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES


25   ST - Ericsson Media and Analyst Briefing    Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
EXPA N DIN G ROLE IN T HE WIRELESS EC OSYSTEM


                                                   Reference HW for
                                                 advanced develop ment

          High level OS partnerships                                                               Ad dressing the
          O pen source contributions                                                             broader developer
                                                                                                    community

                             Sup porting and driving                 Building strong SW
                                 open standards                    ecosystems for core IP
                                                   Global operator
                                                    partnerships
                                                                          IO T
                                                                                             Refere nce
                                                                                                d esig n



26    ST - Ericsson Media and Analyst Briefing     Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
WH A T ’S NEW                                                                                        DRIVE INNOVATION
                                                                                                          IN MOBILE BRO A DBAND
     LEA DERSHIP IN SMARTPH ONES
             AND TABLETS

                                                                                                               M7300                    M7400
                                                                                                                 84 / 11                  100 / 50
                                                                                                               HSPA + / T D           LTE / HSPA + / T D
 U9500                  L9540                L9600
 2 1 .2 G H z          2 1 .8 5 G H z     2 2 .5 G H z A15
  HSPA +             LTE / HSPA + / T D   LTE / HSPA + / T D

 T5008                  U9540                U9600
   2 1GH z             2 1 .8 5 G H z      2 2 .5 G H z A15
 T D - HSPA +          HSPA + / T D          HSPA + / T D



                                                                                                         ENABLE CO OLEST, RICHEST,
                                                                                                           AFFORDABLE DEVICES
                                                                                                                        U4500
                                                                                                                         8 0 0 MH z
                                                                                                                          HSPA +



                                                                                                                         E4915
                                                                                                                              ED GE




27          ST - Ericsson Media and Analyst Briefing           Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
SUMMARY
      2 0 1 1: a year wh ere we start to see th e b e n efits of o ur transfor m atio n
               O ur focus:
                        Ex ecu tio n a n d d elivery of n ew pro d ucts
                        Buildin g o n o ur fo u n d atio n to create n ew b usin ess
                        Im prove o ur fin a ncial p erfor m a nce

      Playin g to win
               In tro d ucin g lea din g - ed g e pro d ucts to a d dress th e fast - growin g s m art p h o n e a n d
               ta blet m ark et
               Workin g closely with k ey custo m ers
               Ex p a n din g o ur role in th e wireless ecosyste m



28   ST - Ericsson Media and Analyst Briefing        Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
T H A NK Y O U

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St-Ericsson Analyst presentation, NovaThor smartphone platform family, MWC 2011

  • 1. ST - ERICSSO N MEDIA A N D A N ALYST BRIEFIN G Barcelona, February 15 th 2011
  • 2. SAFE H ARBOR ST A TEMEN T T his prese ntatio n co ntains forward - lo o kin g state m e nts th at involve in h ere nt risks an d u ncertainties. We h ave id e ntifie d certain im p ortant factors th at m ay cause actu al results to differ m aterially fro m th ose co ntain e d in such forward - lo o kin g state m e nts. For a d etaile d d escriptio n of risk factors see STMicroelectro nics’ (NYSE:STM) an d Ericsso n's (N ASD A Q :ERIC) filin gs with th e US Securities an d Ex ch an g e C o m m issio n, p articularly each co m p any's latest p u blish e d A n n u al Re p ort o n For m 2 0 - F. 2 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 3. O UR JO URNEY 2009 2010 2011 FORMATION TRANSFORMATION STARTING T O SEE THE BENEFITS In te gratio n N ew p ortfolio creatio n Ex ecu tio n a n d d elivery of C usto m er wins a n d e x citin g n ew pro d ucts Restructurin g m ark et tractio n Build o n o ur fo u n d atio n Restructurin g to create n ew b usin ess co m plete d Im prove fin a ncial p erfor m a nce 3 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 4. O UR AIM LEA DERSHIP IN SMARTPH ONES AND TABLETS DRIVE INNOVATION IN MOBILE BRO A DBAND ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES 4 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 5. T HE WORLD IS M OBILE Ph o n e sales 2 0 0 m illio n users on 9 to 1 10X MOBILE m o bile d evices D ATA TRAFFIC GROWTH IN PAST Mo bile su bscriptio ns TWO YEARS Mo bile will for intern et browsin g 4 to 1 in 2 0 1 3 5 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 6. O UR AIM LEA DERSHIP IN SMARTPH ONES AND TABLETS DRIVE INNOVATION IN MOBILE BRO A DBAND ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES 6 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 7. SMARTPH O NE A N D T ABLET GROWT H 2010 2014 2 2% 4 5% Sm artp h o ne volu m es 293m > 600m So urce: Strate gy A n alytics – N ove m b er 2 0 1 0 / Ja n u ary 2 0 1 1 1 2 x growth in ta blets 2010 - 2015 So urce: iSu p pli Fe b ru ary 2 0 1 1 7 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 8. O UR AIM LEA DERSHIP IN SMARTPH ONES AND TABLETS DRIVE INNOVATION IN MOBILE BRO A DBAND ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES 8 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 9. NUMBER O F C O N NEC TIO NS EXPLO DIN G T hin gs Pe o ple Places Inflection points 1875 1900 1925 1950 1975 2000 2025 9 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 10. T HE C O MPLEXITY C H ALLEN GE Variety of devices Diversity of radio technologies Increasing number of bands 10 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 11. IN TRO DUCIN G ……. 11 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 12. IN TRO DUCIN G Highest - performance Industry - leading ap plication processors thin modems Complete platforms for smartphones and tablets 12 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 13. Ultra - resp o nsive Im m ersive Full intern et user Interfaces ga m in g e x p erie nce Gesture - T ele prese nce A u g m e nte d co ntrolle d UI Reality Powerin g A m a z in g User Ex p erie nces Full H D H D ca m eras a n d m e diace nter ca mcord er C o m p uter Visio n 13 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 14. Highest-performance application processors A9600 A 1 5 d u al - core @ 2.5 GH z Powerin g a m a z in g user 2 0 x gra p hics i m prove m e nt* 28nm POWERFUL e x p erie nces A N D CO OL DEVICES Latest in n ovatio ns for th e A9540 co olest d evices A 9 d u al - core @ 1.8 5 GH z 4 x gra p hics i m prove m e nt* 32nm In d ustry - lea din g m o bile co m p u tin g a n d m ultim e dia p erfor m a nce a n d p ower A9500 A 9 d u al - core @ 1.2 GH z 2 0% gra p hics i m prove m e nt* 45nm * vs U8 5 0 0 14 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 15. A F AST EV OLUTIO N C o n tin uin g lea d ership o n A9540 a p plicatio n processor p erfor m a nce A 9 d u al - core @ 1.8 5 G H z 2 x m e m ory b a n d wid th a n d cach e* Sig nifica n t im prove m e n ts in 4 x gra p hics p erfor m a nce* p erfor m a nce a n d p ower Lower Power thro u g h process tech n olo gy a n d architecture in n ovatio n * vs U8 5 0 0 15 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 16. G AME - C H A N GIN G PERF ORMA N CE First d evice with d u al - A9600 core A 1 5 a n d Ro g u e™ tech n olo gy A 1 5 d u al - core @ u p to 2.5 G H z 2 0 x gra p hic p erfor m a nce* More th a n 2 0 0 0 0 D MIPS Powerful O p e n CL CPU Im a gin atio n Ro g u e™ GPU N e x t level of p ower in n ovatio n d eliverin g 2 1 0 GFLOPS * vs U8 5 0 0 In d ustry - lea din g p ower co nsu m p tio n 16 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 17. Industry-leading thin modems Ultra - fast co n te n t strea m in g a n d T HE LEA DER in tern et access everywh ere M720 IN 4 G M700 M7400 Ex tre m ely p ower - efficie n t M5730 a n d co m p act thin m o d e m s M570 M7300 Latest in n ovatio ns in access M6718 tech n olo gy a n d m o d e m architecture 17 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 18. 1.78 Avg peak AT&T iPhone 4 (3G) 2.93 Best peak M5730 AT&T HTC Inspire 4G 2.13 3.15 4.71 T - Mobile myTouch 4G by HTC 6.18 T - Mobile Samsung Galaxy S 4G 7.81 10.34 2.71 Sprint HTC EVO Shift 4G 3.27 0 2 4 6 8 10 12 Download speeds, megabits per second 18 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 19. ST - ERICSSO N ’S NEW MULTIM O DE M O DEMS M7300 M7400 HSPA + d u al - carrier LTE / HSPA + d u al - carrier 4 2Mb ps / 8 4Mb ps 1 0 0Mb ps Architecture o p ti mi z e d for Sm all fo ot prin t e n a blin g p ower a n d fle x ibility a g gressive LTE d e ploy m e n t Lower p ower – Sm aller fo ot print – Better p erfor m a nce 19 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 20. T HE BEST O F BO T H WORLDS Best - in - class a p plicatio n processors Pre miu m / Hig h m atch e d with th e latest m o d e ms Ti m e to m ark et Perfor m ance Fle x ibility Inte grate d solutio ns for in d ustry - Mainstrea m lea din g BO M a n d si z e with th e b est p erfor m a nce in every tier Si z e Bill of Materials C ost 20 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 21. All tiers a n d g e o gra p hies with a sin gle platfor m invest m e nt 1.2X 4X 20X A9500 A9540 A9600 2xA9 2xA9 2xA15 U9500 1.2G L9540 1.85G L9600 2.5G ` 21 LTE LTE M5730 M7400 M74XX 1X 1X U8500 2xA9 T5008 2xA9 1G 1G 14 TD Relative Gra p hics Perfor m ance .8X ARM Processor Sp e e d U4500 A9 .8G Mo d e m DL Sp e e d 7.2 21 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 22. FIRST LTE T D D & F D D T ABLET M700 A9500 Q uanta Network: LTE Display: 1 0 .1 inch XG A Camera: 5 Mpi x el (rear) + VG A (fro nt) Video: 1 0 8 0 p H.2 6 4 ca mcord er Connect.: BT, GPS, Wi - Fi, USB Memory: 5 1 2 MB / 8 GB Si ze: 259 x 178x 13 22 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 23. O UR AIM LEA DERSHIP IN SMARTPH ONES AND TABLETS DRIVE INNOVATION IN MOBILE BRO A DBAND ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES 23 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 24. T HE FULL SMARTPH O NE EXPERIEN CE F OR EN TRY < $ 2 0 0 s m art p h o n es 1 6% in 2 0 1 0 > 5 0% in 2 0 1 5 So urce: Strate gy A n alytics – N ove m ber 2 0 1 0 U4500 A “no compromise” entry smartphone experience at < $100 ARM C orte x - A 9 @ u p to 8 0 0MH z Fast gra p hics e n gin e WVG A C a mcord er Up to 8 Me ga pi x el ca m era su p p ort Inte grate d HSPA + m o d e m Full co n n ectivity suite 24 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 25. O UR AIM LEA DERSHIP IN SMARTPH ONES AND TABLETS DRIVE INNOVATION IN MOBILE BRO A DBAND ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES 25 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 26. EXPA N DIN G ROLE IN T HE WIRELESS EC OSYSTEM Reference HW for advanced develop ment High level OS partnerships Ad dressing the O pen source contributions broader developer community Sup porting and driving Building strong SW open standards ecosystems for core IP Global operator partnerships IO T Refere nce d esig n 26 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 27. WH A T ’S NEW DRIVE INNOVATION IN MOBILE BRO A DBAND LEA DERSHIP IN SMARTPH ONES AND TABLETS M7300 M7400 84 / 11 100 / 50 HSPA + / T D LTE / HSPA + / T D U9500 L9540 L9600 2 1 .2 G H z 2 1 .8 5 G H z 2 2 .5 G H z A15 HSPA + LTE / HSPA + / T D LTE / HSPA + / T D T5008 U9540 U9600 2 1GH z 2 1 .8 5 G H z 2 2 .5 G H z A15 T D - HSPA + HSPA + / T D HSPA + / T D ENABLE CO OLEST, RICHEST, AFFORDABLE DEVICES U4500 8 0 0 MH z HSPA + E4915 ED GE 27 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 28. SUMMARY 2 0 1 1: a year wh ere we start to see th e b e n efits of o ur transfor m atio n O ur focus: Ex ecu tio n a n d d elivery of n ew pro d ucts Buildin g o n o ur fo u n d atio n to create n ew b usin ess Im prove o ur fin a ncial p erfor m a nce Playin g to win In tro d ucin g lea din g - ed g e pro d ucts to a d dress th e fast - growin g s m art p h o n e a n d ta blet m ark et Workin g closely with k ey custo m ers Ex p a n din g o ur role in th e wireless ecosyste m 28 ST - Ericsson Media and Analyst Briefing Barcelo n a 1 5 t h Fe b ru ary 2 0 1 1
  • 29. T H A NK Y O U