2. A presentation by
Based on a MarketingProfs
article by Tom Bentley
http://www.marketingprofs.com/articles/2013/11152/mark-twains-10-sentence-course-on-
branding-and-marketing
Illustrated by
Veronica Maria Jarski

15. “Robert Louis Stevenson and I, sitting in Union Square
and Washington Square a great many years ago, tried
to find a name for the submerged fame, that fame that
permeates the great crowd of people you never see and
never mingle with; people with whom you have no
speech, but who read your books and become admirers
of your work and have an affection for you …
“It is the faithfulness of the friendship, of the
homage of those men, never criticizing, that
began when they were children...and you will
remain in the home of their hearts' affection
forever and ever. And Louis Stevenson and I
decided that of all fame, that was
the best, the very best.”