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8tips 130814041347-phpapp02 (1)
1.
ESSENTIAL SOCIAL MEDIA TIPS FOR
YOUR STARTUP 8
2.
WHY HAS OLD
SPICE, AN AFTER-SHAVE YOUR GRANDFATHER USED, REMAINED POPULAR WITH THE YOUNGER SET TOO?
3.
THE ANSWER LIES
IN HOW OLD SPICE HAS ADOPTED SOCIAL MEDIA MARKETING STRATEGIES TO KEEP ITSELF RELEVANT.
4.
WHAT FOLLOWS NEXT ARE 8
TIPS AND IDEAS LEARNT FROM VARIOUS BRANDS TO MAKE YOUR SOCIAL MEDIA JOURNEY A SUCCESS.
5.
Tip # 1 KNOW
YOUR TARGET AUDIENCE
6.
Commercial media can
only target audience based on demographics.
7.
But digital gives
you the advantage of choosing your target group.
8.
For example, which are
the 2% or 5% of Indian users who can give you 60% to 70% of revenues?
9.
Tip # 2 DESIGN CONTENT
THAT WILL ENGAGE THEM
10.
Narrow down your
target group.
11.
Then design content
that would appeal to them.
12.
+ = Social media
strategy becomes simple if you get this combination right.
13.
Tip # 3 UNDERSTAND WHAT ARE
THEY SEARCHING FOR
14.
Use tools like
Adwords Keyword Traffic Estimator to research keywords.
15.
Use your research
to create engaging content/interactions.
16.
Remember, there won’t
be any engagement if you create content no one is searching for.
17.
Tip # 4 HAVE
A CONTENT CREATION PLAN
18.
Differentiate it from
other similar content campaigns.
19.
Utilise the feedback
you receive to improve
20.
Also try reaching
out to a niche audience.
21.
Then create content
other people do not have.
22.
See yourself gradually
becoming the leading authority on this content.
23.
Tip # 5 TAKE
A COMPASS, START YOUR JOURNEY
24.
Don’t strive to
have a perfect blue-print in place before starting.
25.
The entire process
is too time-consuming.
26.
By the time
you have a plan you will realise it is out-dated.
27.
Tip # 6 FIRE BULLETS
THEN A CANNON BALL
28.
Fire bullets and
recalibrate bullets till it hits the mark. But once it hits the mark, throw the might of the organization behind the idea to throw the cannon ball. Jim Collins in Great by Choice “
29.
This is exactly
what you need to do next.
30.
Once you see
the bullet working, have the audacity and courage to follow it up with a cannon ball.
31.
Tip # 7 TIME
FOR DIGITAL TO GO PHYSICAL
32.
Marry social media
to the physical world.
33.
Reality shows are
the best example of this statement.
34.
Their exploitation of
the SMS and other voting platforms is unparalleled.
35.
Tip # 8 THINK MULTILINGUAL
36.
Regional language newspapers
outnumber English dailies three to one in India.
37.
You should keep
in mind that the Internet audience is also going to show similar trends.
38.
Having multilingual content
would mean reaching out to a wider audience.
39.
HOPE YOU FOUND
THESE 8 TIPS AND IDEAS USEFUL. NOW GO OUT AND WRITE YOUR OWN SOCIAL MEDIA SUCCESS STORY.
40.
This presentation is
based on a talk by Vivek Bhargava, CEO of Communicate 2. Visit Entrepreneur Academy for more useful resources for start-ups
41.
THANK YOU WWW.NENONLINE.TV
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