2. @stephendann
Your host
Dr Stephen Dann
Senior Lecturer, Marketing
School of Management
The Australian National University
One of those front line grunts who
teaches students
@stephendann
6. @stephendann
Reluctance
• Five features
– Relative advantage
– Compatibility
– Complexity
– Trialability
– Observability
• Rogers (1995)
If we’re not actually
better than what they’re
already doing…
what are we thinking
when we ask for change?
Rogers, M.R. (1995) Diffusion of Innovations, 2nd edn. London: MacMillan.
7. @stephendann
Reticence
• Resisting the desire not to
ask
– not revealing one's thoughts
or feelings readily
• “Everyone else can do this
already, why can’t I?”
Don’t tell people you’re tracking data on the help menu functions
11. @stephendann
Barriers to Change
• What do our late adopters feel they give to use Moodle?
– What worries them?
– Do they feel confident they can do it?
• Why haven’t they done it in the past?
• If they have, why did they quit?
– What costs are perceived?
12. @stephendann
Lewin's Change Management Model
Because everyone loves models
• Unfreeze
– Accept the need to change
• Change
– Do things differently
• Refreeze
– Reseal the deal
14. @stephendann
We are not the minimum standard adopters
• We care about what
happens behind the
curtain…
– Who is back there anyway?
– Is that the mysterious G.I. Thub,
guardian of the repository?
15. @stephendann
Playing the Bloom Game
• Dealing from the bottom
of the deck
– Aim for remembering
– Hope for understanding
– Celebrate Applying
16. @stephendann
Minimum Viable Presence
• Upload a file
• Create a label
• Provide a link
• Create an assessment
• Know when they don’t know
• Not break anything intentionally
• Know when something is broken
18. @stephendann
MVP Requires Planning
• How little is enough?
• What is the default?
– one hour session?
– one page?
– One take home?
• One weird trick?