Authors in the classroom

Authors in the Classroom Dr Stephen Dann

About the author. ,[object Object],[object Object],[object Object],[object Object],[object Object]

The History of the Book ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.wired.com/wired/archive/1.03/eword.html?pg=5

The History of the Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*We were doing so well until 2008 when we had to reboot because of Web2.0’s success

Systematic Upgrades ,[object Object],[object Object],[object Object]

Presentation Conditions Laptops open Phones on Touchscreens active

e-marketing Conversation and Brand

Who’s online right now? Device check. Platform Check. Twitter check.

Note: Twitter in 2007 “ No idea what it does, but it’s going to be big”

Communications Model ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s the practice? ,[object Object]

Uses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How is it co-created? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How does it work for marketing? ,[object Object],[object Object],[object Object]

Conversations and the Brand: Brand by Action Communications of offerings that have value Communications that have value

Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Applied Branding Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Branding ($) ,[object Object],[object Object],[object Object],[object Object],($) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry

Authors in the classroom

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Authors in the classroom