Separation of Lanthanides/ Lanthanides and Actinides
U of t wendy`s class2012final
1. Serving Teens and Young Adults
in the 21st Century
Stephen Abram, MLS
iSchool University of Toronto
Jan. 18, 2012
2. Me= Stephen Abram, MLS
Stephen’s Lighthouse Blog, Librareo, etc.
Author 2 dozen books & 1,000’s of articles and
columns
100+ keynotes annually & Conference
Committees
Leader: CLA, OLA, AIIP, SLA, IIC ITAC, SSP, etc.
Adjunct Professor and Academic board
member
Guest Professor at 100+ universities
Library Journal Top 50 Influencer, Awards
2 kids, 8 nieces/nephews, etc.
Awards . . . Advocate . . . Advisor
3. Questions for Today
1. Why serve young adults differently? Does it
matter?
2. Is this the end of libraries as we know them?
3. Is this change in learning permanent?
4. Where is all this change taking us?
5. Do people still value the book? Teens?
6. What’s next for tech? Does it really change
everything?
7. What is the role for librarians with young people?
4.
5. So, what exactly is changing?
Books In a word:
Media Everything
Mobility connected to
Collections
your world!
Libraries
6. News Flash #1
Librarians play a vital role in building the
critical connections between
information , knowledge and learning.
9. 6 Things have Changed . . A LOT!
1. Learners, Students, Scholars, Research
ers, Teachers, Professors, Cardholders,
Users, Members, Patrons, Clients, Cust
omers
2. Books
The History of
3. Media Unintended
4. Mobility Consequences &
5. Collections Unpredictability
6. Libraries
10. “Choose . . .
To be a victim and feel these changes are fated and blame storm
OR
Create the future we need and take collective responsibility for
the conversation and development.”
Find Reasons not Excuses.
16. Using Customer Mindsets to Explore
Strategic Needs
Librarians
Professors
Teachers
& more
17. Personas Defined
Personas are hypothetical representations of a
natural grouping of users that drives decision-
making
They are not real people, but they represent real
people.
They are defined by goals.
They focus on what is valuable to the user and
subsequently on how he or she behaves.
17
26. Don’t piss them off.
Ok, sure. We’ve all got our little preconceived
notions about who librarians are and what they do.
Many people think of librarians as diminutive civil
servants, scuttling about “Sssh-ing” people and
stamping things. Well, think again buster.
Librarians have degrees. They go to graduate school
for Information Science and become masters of data
systems and human/computer interaction. Librarians
can catalog anything from an onion to a dog’s ear.
They could catalog you.
Librarians wield unfathomable power. With a flip of
the wrist they can hide your dissertation behind piles
of old Field and Stream magazines. They can find data
for your term paper that you never knew existed.
They may even point you toward new and
appropriate subject headings.
People become librarians because they know too
much. Their knowledge extends beyond mere
categories. They cannot be confined to disciplines.
Librarians are all-knowing and all-seeing. They bring
order to chaos. They bring wisdom and culture to the
masses. They preserve every aspect of human
knowledge. Librarians rule. And they will kick the
crap out of anyone who says otherwise.
31. What is the Sun?
InfoTrac
GVRL
GDL
PowerSearch
Persistent URLs
Training Support
Apps, Webpages &
Mobile
Marketing Support
Etc.
32.
33. Gateways / Experience Portals
1. Jobs & Careers (Career Transitions)
2. Business
3. Education PK-12 (In Context)
4. Home, Hobbies
5. Health & Wellness
6. History
7. Your Community & World (MyGovernment)
FUTURE
Adult Education(Lifelong Learning)
Literature
54. What Are Libraries Really For?
• Community
• Learning
• Discovery
• Progress & Support
• Quality, Unbiased Answers
• Research (Applied and Theoretical)
• Cultural & Knowledge Custody / Conservation
• Economic Impact
55. Key Strategic Directions
Community Economic Support – SME’s,
entrepreneurs, jobs
K-2 Education Support – engaging the next
?
generation of users, teen programs
Supporting continuous learning, distance ed.
Alliances and Partnerships (e.g. COC, etc.)
Demographic alignments – Census, economic
reports, changing sectors / industries, seniors…
80. What We Never Really Knew Before
27% of our users are under 18.
59% are female.
29% are college students.
We often
5% are professors and 6% are teachers.
believe a lot
On any given day, 35% of our users are there for the
that isn’t
true. very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first
search.
72% trusted our content more than what they found
on Google.
But, 81% still use Google.
81. People are Changing
Demographic– Millennial, Boomer, Seniors
Increased educational attainment & engagement
eBooks outsell hard cover books, and will outsell
paperbacks soon (2011)
Some libraries are crediting most cardholder
growth to e-book accessibility
Personal device proliferation
Some sectors are very tech-dominated
(farming, cattle, trucking, natural resources…)
82. People Have Changed
Twitter & Facebook are dominated by the
middle aged
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations
are seniors and will be more international and
less urban and English.
eBooks usage is largely middle-aged.
Mobile data usage is growing beyond youth
very quickly, workplace use is huge
86. NextGen Differences
Increase in IQ - 15-25 Points
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – 65%+
But still a 70% behavior overlap
with Boomers (see Boomers &
Beyond)
94. The Future Discovered
• Stem Cells
• fMRI and The Brain
• Cloning
• Trucking and GPS
• Wind and other energy
• Nanotechnology
• Robotics
• Massive Book Digitization
• Music
• Translation
• Streaming Media
• Seed Bank
105. What does all this mean?
The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just
interactivity
How would you enhance a book?
106.
107.
108.
109. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
113. Broadband
You must clearly understand the latest US FCC
Whitespace Broadband Decision – THIS IS
TRANSFORMATIONAL and going global
Local wired, mobile access ‘everywhere’ to
the home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc.
Wireless as a business strategy (Starbucks)
Mobile dominates
Largest generation
145. The Baker’s Dozen
1. Health and Wellness / Community Health / Nutrition / Diet /
Recovery
2. DIY Do It Yourself Activities and Car Repair
3. Genealogy
4. Test prep (SAT, ACT, occupational tests, etc. etc.)
5. Legal Questions (including family law, divorce, adoption, etc)
6. Hobbies, Games and Gardening
7. Local History
8. Consumer reviews (Choosing a car, appliance, etc.)
9. Homework Help (grade school)
10. Technology Skills (software, hardware, web)
11. Government Programs, Services and Taxation
12. Self-help/personal development
13. Careers (jobs, counselling, etc.)
147. Strategic Thinking for Libraries
1. Choosing a Future
2. Setting Phased Priorities
3. Making Choices
4. Taking Action
5. Doing the Next Step
6. Adjusting Tactics with Experience
7. Seeking Feedback and Adjusting
8. Measuring Progress
148. Choosing Top Priorities
Suppose that in three years:
Majority of library use will be virtual – yes even
rural!
Majority of Non-fiction Book circulation will be e-
books and Fiction will split 50/50 – digital/print
All learning will be blended and continuous
DVD is circulation is dead and most other [physical
formats in decline.
Majority of questions will be virtual
Use will be 20 / 40 / 40 (in house, virtual, mobile)
Every user will be socially networked, connected and
engaged
152. What do we need to know?
How do library databases and virtual services
compare with other web experiences?
Who are our core virtual users? Are there gaps?
Does learning happen?
What are user expectations for true satisfaction?
How does library search compare to consumer
search like Google and retail or government?
How do people find and connect with library virtual
services?
Are end users being successful in their POV?
Are they happy? Will they come back? Tell a friend?
154. To whom do I listen and follow?
Justin Hoenke Rebecca Jones & Jane
YALSA Dysart
Michael Stephens Seth Godin
Sara Houghton Blake Carver
Buffy Hamilton JP Porcaro
Bobbie Newman Patrick Sweeney
Gretchen Caserotti Aaron Schmidt
David Lee King Don Tapscott
Aaron
155.
156.
157. Stephen Abram, MLS, FSLA
VP strategic partnerships and markets
Cengage Learning (Gale)
Cel: 416-669-4855
stephen.abram@cengage.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook: Stephen Abram
LinkedIn / Plaxo: Stephen Abram
Twitter: sabram
SlideShare: StephenAbram1