1. TRAINING COURSES &
WORKSHOPS
1 – 5 DAYS
“I transform lives; I bring
the real world into the
training class”
Dr. Stephen M. Sweid

2. 1 – 3 Days Training Course / Workshop
Creative Thinking At Work And Business
1 – 3 Days Training Course / Workshop
Why not transform into a world class creative thinker? Creativity at work and business is
no more a choice in the new millennium, but has become imperative. There is no
possibility to differentiate, or excel, or even survive on the individual and institutional level
in this era without creativity. In this age of globalization and light speed changes and
quantum leaps in innovations, it is unthinkable to catch up and compete with advanced or
even emerging countries through conventional gradual changes. Creativity is the key.
Creativity = Solutions + Differentiation + New products + Growing Profits + Global player
+ Quantum Leaps + Blue Ocean

3. 1 – 3 Days Training Course / Workshop
Quantum Leap To I N N O VA T I O N
1 – 3 Days Training Course / Workshop
Whether a private or public entity, be as innovative as known international firms, e.g.
Google, HP, 3M, Microsoft, GE etc. Innovation is not about new products only, but about
every activity in the company, e.g. marketing, business model, partnership, services,
distribution etc. Training course / workshop is based on most up- to- date developments in
innovation, and is produced in association with a known European innovation consulting
company.
INNOVATION = MORE COMPETITIVE+ MORE ADAPTABLE+ MORE PROFITS+ MORE GROWTH+
GLOBAL PLAYER
Transform Into a World Class Innovative Organization

4. 1 – 3 Days Training Course / Workshop
Creative Strategic Planning & Management
FOR THE NEW MILLENNIUM (AND MANAGING CHANGE)
1 – 3 Days Training Course / Workshop
Strategic planning and strategic management have become central pro-active
involvements to cope with a world of rapid changes and raining innovations, and to secure
success and superiority in a global market with fierce competition. The organization cannot
do everything with high impact. Laser focus of the whole entity has become crucial, and
quantum leap transformations are becoming inevitable. The strategic planning process is
essential for renewal and re-orientation of the organization and for alignment. Most
successful organizations in the world operate with a strategic plan, whether business or
government entities.
STRATEGY = CLEAR VISION + CLEAR COURSE + FLEXIBILITY & MANEUVRE + FOCUS + ALIGNMENT
Transform Into a World Class Organization

5. 1 – 3 Days Training Course / Workshop
Creative Strategic Planning & Management
FOR THE NEW MILLENNIUM (AND MANAGING CHANGE)
1 – 3 Days Training Course / Workshop
Strategic planning and strategic management have become central pro-active
involvements to cope with a world of rapid changes and raining innovations, and to
secure success and superiority in a global market with fierce competition. The organization
cannot do everything with high impact. Laser focus of the whole entity has become
crucial, and quantum leap transformations are becoming inevitable. The strategic planning
process is essential for renewal and re-orientation of the organization and for alignment.
Most successful organizations in the world operate with a strategic plan, whether business
or government entities. Course covers different approaches including BSC and QL.
STRATEGY = CLEAR VISION + CLEAR COURSE + FLEXIBILITY & MANEUVRE + FOCUS + ALIGNMENT
Transform Into a World Class Organization

6. Formulating A Breakthrough Strategy
A breakthrough strategy achieves significant new
results in business or management, and provides high
degree of competitiveness, and a quantum leap shift.
It demonstrates a high degree of innovation and
transformation. If it is not mostly new it is not a
breakthrough strategy. Breakthrough strategy may
touch even the DNA of the organization, i.e. core
values, core competence, mission …
The quantum leap approach has become a popular
choice in view of the accelerating pace of change in
the global environment
The training course covers in a comprehensive manner the key ingredients that impact the
formulation phase to a high degree and that generate strategies way beyond expectations. It is
equally applicable to corporate organizations but also to new SME start-ups. It is all about
breakthrough and quantum leap change, using a variety of practical and powerful techniques,
including very novel but tested approaches such as iterative convergence and dual team. The
right mindset for strategic planning is quite emphasized, as well as means of igniting innovation
in the process, and generating great goals. Who does what is also well covered with the aim of
obtaining a breakthrough output. The training course helps in the preparation of and getting
started with the strategy formulation phase, including detailed steps.

7. Concept Development Of New Projects:
Start-ups, SMEs Etc.

8. Successful Small Business Start-up
Market Research, Business Plan, & Success Factors
This is a 5 – 10 days training course / workshop dedicated to people seeking to undertake
a small business project, irrespective of nature or size. Main objective of the course is to
learn the principles and tools to succeed in the business venture. Another objective is to
prepare and complete during the course the business plan for the project. Major aim is
to obtain a loan from banks or grant from donors. Participants are instructed how to
carry out market inquiries for their project during the course, how to differentiate, how
to prepare a business plan based on a straightforward template, and how to present
their projects to sources of finance. Strong focus is placed on concept development and
securing the ingredients of success for each project, including multiple one-to-one
sessions. Trainer has been involved in the launching of 100s of projects.
Training Course can be organized in conjunction with donor SME programs (Grants), or
bank SME finance programs (Loans).

9. Preparing A World Class Professional
Business Plan
The "business plan" is the standard document needed whenever finance is required
for a new business venture, irrespective of the nature or size of project. Business plans
are also prepared for any new service in public sectors, and are not only limited to
profitable ventures.
The business plan describes the business model that will be applied within a future
timeframe of some 3 – 5 years to guarantee the success of the new undertaking,
including its economic feasibility. It is considered as the road map for the project. The
business plan is one form of a strategic plan. The business plan is comprehensive in
that it has to address the main components of the business, including products,
markets ands marketing, productions and operations, organizational, managerial and
HR issues, and indeed financial issues, including finance.

10. Advanced Market Research Skills:
Market Research And Market Studies
Without availability of sufficient and reliable market intelligence that reflect reality on
the ground it is impossible to produce a reliable forecast, or to develop an effective
plan, or to make the right decisions concerning for instance marketing or launching
new products or exporting or investing in new projects. Proper research is needed for
better goals, plans and achievements, and for minimizing risk. Nearly all of the failed
businesses had one thing in common: They did not understand what their customers'
needs were, or how they could best serve them.
The right information does not imply the right decision, since the latter depends also
on the skills and experience of the decision maker. Nevertheless the wrong
information or lack of it leads unequivocally to the wrong decisions, irrespective of
skills and experience. There is power in knowledge, and companies with better
market intelligence are usually more successful. Sustainable success in business
cannot be achieved without ongoing close watch of market developments.

11. Preparing And Developing
The Export Business
(International Marketing)
Overall objective is to help
participants enter Arab or
foreign markets successfully, and
/ or improve their performance
in such markets, through a
methodological but practical
approach including research
and planning, and using most
advanced export marketing
tools in this activity. (Course
could be customized)

12. How To Be Successful In A Job And In Business
Main objective of the training course is to exercise high impact transformation in
terms of changing habits and lives, and to shift right at the takeoff of the course to
the success mode. The training course simulates real life situations, through very
effective exercises using various physical gadgets too.
•The training course reveals the two main secrets of success, including holistic approach and
adaptation, but also common attributes of successful people and organizations.
•Most common big mistakes in business and projects are revealed.
•Right at the onset of the course the aspirations and goals of each delegate are identified, all
for the purpose of linkage with the techniques being used, and for maximum impact.
•Most effective and advanced success keys and tools are addressed, including self- change
techniques
•Opportunity for delegates to ask questions about their obstacles to success.
•Over 75% of time allocated to practical high-impact exercises.

13. Self-Discipline
In The Workplace
Research has irrefutably demonstrated that what differentiates successful people
from the rest is not their talent but is self discipline, whatever their field of
endeavor. Self disciplined people accomplish much more.
Self-discipline is the ultimate key to achieving any goal and realizing any dream. It
makes you perform the tasks that need to be done even if you do not want to do
them. It makes go from thinking to doing. It helps you manage your emotions
under pressure, control your reactions, control what you say, beat
procrastination, focus etc. It is about willpower, hard work, perseverance,
patience, time management. With self discipline you can accomplish anything.
With self discipline you can perform much more efficiently.
The good thing is, It doesn't matter whether you are young or old, strong or
weak, you can reach higher levels of self discipline with training. It is similar to
many other skills. You can become a master with practice!

14. HARD SKILLS
1. Formulating a breakthrough strategy for quantum leap change and success
2. Successful business startup (SMEs): market research, business plan, & success factors
3. Quantum leap to innovation: Transform into a world class innovative organization.
4. Top level creative thinking at work & in business: 20 proven techniques
5. Market research for SME startup and business plan.
6. Developing innovative marketing strategy and plan
7. International marketing / exports
8. Preparing a world class business plan
9. Conducting feasibility studies.
10. Creative thinking for leaders and entrepreneurs.
11. Concept development of start-up projects: for tangible differentiation and wow effect
12. Developing unique new products and services
13. Thinking strategically for entrepreneurs, leaders and managers
14. Creative strategic planning & management
15. Balanced scorecard strategic planning
16. How to be more flexible and agile and to adapt to quick changes in the business environment.
17. Linking strategy to execution
18. Advanced market research skills: market research, market surveys and market studies
19. International market research and studies

15. HARD SKILLS
20. "Golden five-point star global business skills course" covering 5 key disciplines: 1 – Planning 2 –
research: information gathering 3 – Creative thinking and innovation 4 - Teamwork & partnership 5
– organization and management
21. "Supervision skills ": time management + planning + research + problem solving + decision making +
creativity + communication + presentation + meeting + writing + assertiveness + conflict resolution
+ delegation + leadership + team building + hr & performance management
22. Planning skills
23. Top level business writing for highest impact
24. Effective presentations.
SOFT SKILLS
25. How to be successful in your job and business, and how to be the best
26. Communications
27. Prioritizing and time management for managers
28. Assertiveness skills.
29. Self-discipline in the workplace
30. Multitasking at work for enhanced performance.
31. Leadership skills courses
32. Teamwork skills and synergy courses: Team building, team leadership, synergy etc.

16. ABOUT THE TRAINER
Dr. Stephen M Sweid is a business and management consultant with international certification in
consulting and training, and with over 15 years consulting experience in the international arena
West and East (incl. Far East), covering a wide spectrum of industries, High tech and traditional,
private and government sectors. Consultant has many years hands-on international experience and
proven track records in the topics he trains in.
He has provided consulting and training work to hundreds of multinationals, SME’s and
international organizations in many countries. Consultant is member of different international
associations in management, strategic planning, marketing, innovation and other, e.g. RG and ICG
in London, UK, and has international associates in different disciplines.
Consultant is versed in all topics trained and is in the position to assist the organization, when
requested, in going all the way to full implementation of products and systems, together with a
suitable team of consultants and researchers.

17. For More Information and Receiving Full Outline of the Course
Dr. Stephen M. Sweid
5 The Lawns, Lee Terrace, London SE3 9TB, UK
P O Box 29585, Dubai, U.A.E,
Mobile: +44(0)7459204969 / +971 (0)528375721
sweidsm@gmail.com
www.cinnosys.com