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A Likeable Expansion into China
- 1. ALikeable expansion into China © Stephany Zoo
- 2. Even with only 0.01% market share, every ten days Likeable is losing $2.6m © Stephany Zoo
- 3. American Population < Users on Weibo © Stephany Zoo
- 4. Scale Matters © Stephany Zoo
- 5. What about Censorship? (only political) © Stephany Zoo
- 6. Motivations for Social Media are Different © Stephany Zoo
- 7. Understanding Chinese Culture = Optimizing Social Media Use © Stephany Zoo
- 9. Facebook Renren, Kaixin, Qzone FoursquareJiepang YouTube + HuluYouku Twitter SinaWeibo © Stephany Zoo
- 10. + 294m blogs + 148m BBS © Stephany Zoo
- 11. © Stephany Zoo
- 12. Why Now? © Stephany Zoo
- 13. © Stephany Zoo
- 14. © Stephany Zoo
- 15. The commercialization of Social Media happens fasterin China $$$$$$$ © Stephany Zoo
- 16. He who hesitates is lost © Stephany Zoo
- 18. © Stephany Zoo
- 19. The Chinese respect American business ( already in China) © Stephany Zoo
- 20. Reputation in most populous country Worldwide Brand Recognition © Stephany Zoo
- 21. China is at a pivot of exponential growth © Stephany Zoo
- 23. We will teamup with a Chinese Agency © Stephany Zoo
- 24. The Digital Landscape is fragmented but…. © Stephany Zoo
- 25. © Stephany Zoo
- 26. Develop browser optimized for mobile use © Stephany Zoo
- 27. Why me? © Stephany Zoo
- 28. Cultural understanding + Likeable training = China Social Media Success © Stephany Zoo
- 29. Business licensing in China is difficult BUT connections into gov + US commercial service © Stephany Zoo
- 30. 七次倒下, 起来八次 © Stephany Zoo