4 Must-Know Secrets to the Perfect Keyword Strategy

•

3 gefällt mir•3,949 views

Stephan Spencer gives a presentation on keyword strategy secrets. He discusses the importance of choosing the right keywords that are popular, relevant, and attainable. Spencer also covers different types of searches and how to understand your target market by developing buyer personas. The presentation concludes with an overview of keyword research tools that can help with brainstorming, analyzing search volumes, trends, and competitors.

Marketing

Stephan Spencer
SEO Expert/Author/Speaker
Must-Known Secrets for the Perfect Keyword
Strategy
@sspencer
www.slideshare.net/stephanspencer
#BrightonSEO @sspencer

Advanced Keyword Research:
4 MUST-KNOW SECRETS
for the Perfect
Keyword Strategy
#BrightonSEO @sspencer

BY THE END OF THIS SESSION, YOU’LL
GAIN AT LEAST ONE NUGGET YOU CAN
IMPLEMENTNEXTWEEKANDMAKE$$$
#BrightonSEO @sspencer

StephanSpencer.com
Some gifts
For attending my SESSION!
stephanspencer.com/brighton
OR
txt BRIGHTON to +44 7903 567718

SEO Expert | Author | Speaker
StephanSpencer.com @sspencer
#BrightonSEO @sspencer

What
We’ll
cover
The right & wrong keywords
Type of searches
Knowing your target market
Keyword research
#BrightonSEO @sspencer

The Right
& Wrong
keywords
#1
#BrightonSEO @sspencer

THE RIGHT
POPULAR
RELEVANT
ATTAINABLE
keywords
1
2
3
#BrightonSEO @sspencer

THE wrong
keywords
#BrightonSEO @sspencer

Types of
searches
#2
#BrightonSEO @sspencer

3 TYPES OF Searches
INFORMATIONAL
NAVIGATIONAL
TRANSACTIONAL
1
2
3
#BrightonSEO @sspencer

THE FUNNEL
& SEARCHER
1
2
3
4
AWARENESS
CONSIDERATION
PURCHASE
RETENTION
Intention
#BrightonSEO @sspencer

The
HEADTERMS: POPULAR,
COMPETITIVE, SHORTER
TAIL TERMS: LESS
POPULAR, LESS COM-
PETITIVE, LONGER,
MORE BUYING INTENT.
1 2
#BrightonSEO @sspencer

Knowing your
target
market
#3
#BrightonSEO @sspencer

KNOWING YOUR
TARGET MARKET
KNOW YOUR AUDIENCE
Intimately
#BrightonSEO @sspencer

First understand
whoyour customersare
as people...
#BrightonSEO @sspencer

DEMOGRAPHICS, PSY CHOGRAPHICS&SOCIOGRAPHICS
#BrightonSEO @sspencer

WHAT ARE THEIR
PAIN POINTS?
#BrightonSEO @sspencer

TOPIC MAPPING
FOR DOMAIN
THEMATIC CONTENT
#BrightonSEO @sspencer

SITEARCHITECTURE
Homepage
Products
Cat1
Subcat1 Subcat1 Subcat1
Subcat2 Subcat2 Subcat2
Subcat3 Subcat3 Subcat3
Cat1 Cat1
About
About1
About1
About1
Contact
#BrightonSEO @sspencer

MAPPING FOR
THEMATIC
Content
#BrightonSEO @sspencer

KEYWORD
research
#4
#BrightonSEO @sspencer

KEYWORDRESEARCH SEARCH VOLUME
KEYWORD IDEAS
TOPICS/ENTITIES vs. KEYWORDS
TRENDS
GEOGRAPHIC VARIANCE
COMPETITORS/INDUSTRY
1
2
3
4
5
6
StephanSpencer.com

Keyword Brainstorming Tools
#BrightonSEO @sspencer

SEARCHMETRICS
TOPIC EXPLORER
#BrightonSEO @sspencer

Keyword Research Tools
#BrightonSEO @sspencer

GOOGLE
KEYWORD
PLANNER
#BrightonSEO @sspencer

MOZ
KEYWORD
EXPLORER
#BrightonSEO @sspencer

RANKRANGER
KEYWORD
FINDER
#BrightonSEO @sspencer

Stephan Spencer
SEO Expert/Author/Speaker
www.stephanspencer.com
@sspencer
facebook.com/stephanspencerseo
#BrightonSEO @sspencer

Empfohlen

Ninja SEO Tools and Techniques for Advanced Keyword ResearchStephan Spencer

How to Hire an Insanely Great SEO (BrightonSEO talk)Stephan Spencer

7 Costly SEO Mistakes that All Affiliates MakeStephan Spencer

The Why, The What and the How of Business BloggingStoryTeller Media + Communications

7 Steps to Hiring an Insanely Great SEODFWSEM

Fun With Ad CustomizersDFWSEM

How to Streamline the Content Creation Process Search Engine Journal

Coloring Outside the Lines: Mastering SEO for Content MarketingDFWSEM

Empfohlen

Ninja SEO Tools and Techniques for Advanced Keyword ResearchStephan Spencer

How to Hire an Insanely Great SEO (BrightonSEO talk)Stephan Spencer

7 Costly SEO Mistakes that All Affiliates MakeStephan Spencer

The Why, The What and the How of Business BloggingStoryTeller Media + Communications

7 Steps to Hiring an Insanely Great SEODFWSEM

Fun With Ad CustomizersDFWSEM

How to Streamline the Content Creation Process Search Engine Journal

Coloring Outside the Lines: Mastering SEO for Content MarketingDFWSEM

Tweeting with #hashtagsNewplans

Getting known on TwitterFOMO Creator

Influencing On-Site Metrics | US & SEO Collide!DFWSEM

How to Grow Your Advisor Business With Niche MarketingSamantha Russell

Making Content Marketing More Efficient - #mozcon 2014 by @staceycavStacey MacNaught

Social Media & SEO: Separating Myth from FactDFWSEM

Pubcon 2015: Control Freak Structures for Google ShoppingSusan Wenograd

Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl

How to Create a Raving Facebook Page sociallabmarketing

SEO for College StudentsAmanda MacArthur

Digital Marketing- How Your Website Can Be Your Biggest Sales Tool (Matt Shaw...Blue Digital

Growth hacking at EntrepreneurshitAgustin Cuenca

How to Use Social Media to Attract and Retain CustomersKaty Katz

Measuring Metrics that MatterKevin Getch

The Daily Digital Marketing Schedule Proven To Work for Financial AdvisorsSamantha Russell

Article writing tipsdenise2228

Content promotion to win and retain audiences by @staceycav at #learninboundStacey MacNaught

SEO Tools To Help With Your Content Writing - Bristol HubSpot User GroupNoisy Little Monkey

How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl

Why Your Business Needs To Be On InstagramKen Watson

Profitable PPC Keyword Planning in 30 Minutes or LessAmy Hebdon

From Paper to In Person: Resume & Cover Letter TipsFindSpark

Weitere ähnliche Inhalte

Was ist angesagt?

Tweeting with #hashtagsNewplans

Getting known on TwitterFOMO Creator

Influencing On-Site Metrics | US & SEO Collide!DFWSEM

How to Grow Your Advisor Business With Niche MarketingSamantha Russell

Making Content Marketing More Efficient - #mozcon 2014 by @staceycavStacey MacNaught

Social Media & SEO: Separating Myth from FactDFWSEM

Pubcon 2015: Control Freak Structures for Google ShoppingSusan Wenograd

Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl

How to Create a Raving Facebook Page sociallabmarketing

SEO for College StudentsAmanda MacArthur

Digital Marketing- How Your Website Can Be Your Biggest Sales Tool (Matt Shaw...Blue Digital

Growth hacking at EntrepreneurshitAgustin Cuenca

How to Use Social Media to Attract and Retain CustomersKaty Katz

Measuring Metrics that MatterKevin Getch

The Daily Digital Marketing Schedule Proven To Work for Financial AdvisorsSamantha Russell

Article writing tipsdenise2228

Content promotion to win and retain audiences by @staceycav at #learninboundStacey MacNaught

SEO Tools To Help With Your Content Writing - Bristol HubSpot User GroupNoisy Little Monkey

How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl

Why Your Business Needs To Be On InstagramKen Watson

Was ist angesagt? (20)

Tweeting with #hashtags

Getting known on Twitter

Influencing On-Site Metrics | US & SEO Collide!

How to Grow Your Advisor Business With Niche Marketing

Making Content Marketing More Efficient - #mozcon 2014 by @staceycav

Social Media & SEO: Separating Myth from Fact

Pubcon 2015: Control Freak Structures for Google Shopping

Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...

How to Create a Raving Facebook Page

SEO for College Students

Digital Marketing- How Your Website Can Be Your Biggest Sales Tool (Matt Shaw...

Growth hacking at Entrepreneurshit

How to Use Social Media to Attract and Retain Customers

Measuring Metrics that Matter

The Daily Digital Marketing Schedule Proven To Work for Financial Advisors

Article writing tips

Content promotion to win and retain audiences by @staceycav at #learninbound

SEO Tools To Help With Your Content Writing - Bristol HubSpot User Group

How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand Awareness

Why Your Business Needs To Be On Instagram

Ähnlich wie 4 Must-Know Secrets to the Perfect Keyword Strategy

Profitable PPC Keyword Planning in 30 Minutes or LessAmy Hebdon

From Paper to In Person: Resume & Cover Letter TipsFindSpark

How to go viral on a budget using Digital PR.pptxAlexHickson3

Ux portfolioSeth Pierce

Good Guide to a Great PodcastSeth Price

Creating a Winning Sales Pitch - Steve Wiideman, Wiideman Consulting GroupSales Summit

Rockit Summit, Sebastian R. Streiffert - The Daily Show: Brand building and u...Rockit Conference

The path to great content: Host Saskatchewan Conference 2017Content Strategy Inc.

Creating a Winning Sales Pitch - Steve Wiideman, Wiideman Consulting GroupSales Summit

TCS: Content Marketing Tools 2017 From Traffic & Conversion SummitRoland Frasier

Chapter 3: Keyword Research StrategySankhadeep Mahapatra

The Power of Podcasting to Build Your Brand - Utah DMC October 17, 2018Utah Digital Marketing Collective

Where to focus your SEO efforts to have the most impact Digital Summit Atlant...patrickstox

Ad messaging throughout the funnel and across platforms: What's driving succe...Andrea Cruz

21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015 Casie Gillette

eStudio34 presents London Search Love 2015 21 must have PR Tools & Tricks by ...William Renedo

Unit14 LO1-4Kdavison17

How To Become Your Industry's Leading Expert In 30 DaysDonna Gunter

Selling Through Social MediaSamantha Cuellar

Sardar Kabir Seller presentationSardar Kabir

Ähnlich wie 4 Must-Know Secrets to the Perfect Keyword Strategy (20)

Profitable PPC Keyword Planning in 30 Minutes or Less

From Paper to In Person: Resume & Cover Letter Tips

How to go viral on a budget using Digital PR.pptx

Ux portfolio

Good Guide to a Great Podcast

Creating a Winning Sales Pitch - Steve Wiideman, Wiideman Consulting Group

Rockit Summit, Sebastian R. Streiffert - The Daily Show: Brand building and u...

The path to great content: Host Saskatchewan Conference 2017

Creating a Winning Sales Pitch - Steve Wiideman, Wiideman Consulting Group

TCS: Content Marketing Tools 2017 From Traffic & Conversion Summit

Chapter 3: Keyword Research Strategy

The Power of Podcasting to Build Your Brand - Utah DMC October 17, 2018

Where to focus your SEO efforts to have the most impact Digital Summit Atlant...

Ad messaging throughout the funnel and across platforms: What's driving succe...

21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

eStudio34 presents London Search Love 2015 21 must have PR Tools & Tricks by ...

Unit14 LO1-4

How To Become Your Industry's Leading Expert In 30 Days

Selling Through Social Media

Sardar Kabir Seller presentation

Kürzlich hochgeladen

Optimizing Your Marketing with AI-Powered PromptsVbout.com

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987

Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01

Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman

The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYNiteshKumar82226

SEO: A Beginner's Guide to Ranking Highervkvacker

Resumé Karina Perez | Digital StrategistKarina Perez

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escortsmeghakumariji156

[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal

Alpha Media March 2024 Buyers Guide.pptxDave McCallum

INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSERicaAbellanosa

SALES-PITCH-an-introduction-to-sales.pptx23397013

Social Media Marketing Portfolio - Maharsh BendayMaharshBenday

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096

The Essence of Mothers Celebrating the Heart of the Family.pptxelizabethella096

The Impact Of Social Media Advertising.pdfishikajaiswal116

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxIngridSelk

Kürzlich hochgeladen (20)

Optimizing Your Marketing with AI-Powered Prompts

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

Best 5 Graphics Designing Course In Chandigarh

Mastering Affiliate Marketing: A Comprehensive Guide to Success

The 9th May Incident in Pakistan A Turning Point in History.pptx

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

SEO: A Beginner's Guide to Ranking Higher

Resumé Karina Perez | Digital Strategist

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Alpha Media March 2024 Buyers Guide.pptx

INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE

SALES-PITCH-an-introduction-to-sales.pptx

Social Media Marketing Portfolio - Maharsh Benday

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

The Essence of Mothers Celebrating the Heart of the Family.pptx

The Impact Of Social Media Advertising.pdf

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx

4 Must-Know Secrets to the Perfect Keyword Strategy

1. Stephan Spencer SEO Expert/Author/Speaker Must-Known Secrets for the Perfect Keyword Strategy @sspencer www.slideshare.net/stephanspencer #BrightonSEO @sspencer

2. Advanced Keyword Research: 4 MUST-KNOW SECRETS for the Perfect Keyword Strategy #BrightonSEO @sspencer

3. BY THE END OF THIS SESSION, YOU’LL GAIN AT LEAST ONE NUGGET YOU CAN IMPLEMENTNEXTWEEKANDMAKE$$$ #BrightonSEO @sspencer

4. StephanSpencer.com

5. StephanSpencer.com Some gifts For attending my SESSION! stephanspencer.com/brighton OR txt BRIGHTON to +44 7903 567718

6. who am I #BrightonSEO @sspencer

7. SEO Expert | Author | Speaker StephanSpencer.com @sspencer #BrightonSEO @sspencer

8. #BrightonSEO @sspencer

9. #BrightonSEO @sspencer

10. #BrightonSEO @sspencer

11. What We’ll cover The right & wrong keywords Type of searches Knowing your target market Keyword research #BrightonSEO @sspencer

12. The Right & Wrong keywords #1 #BrightonSEO @sspencer

13. THE RIGHT POPULAR RELEVANT ATTAINABLE keywords 1 2 3 #BrightonSEO @sspencer

14. THE wrong keywords #BrightonSEO @sspencer

15. THE wrong keywords #BrightonSEO @sspencer

16. Types of searches #2 #BrightonSEO @sspencer

17. 3 TYPES OF Searches INFORMATIONAL NAVIGATIONAL TRANSACTIONAL 1 2 3 #BrightonSEO @sspencer

18. THE FUNNEL & SEARCHER 1 2 3 4 AWARENESS CONSIDERATION PURCHASE RETENTION Intention #BrightonSEO @sspencer

19. The HEADTERMS: POPULAR, COMPETITIVE, SHORTER TAIL TERMS: LESS POPULAR, LESS COM- PETITIVE, LONGER, MORE BUYING INTENT. 1 2 #BrightonSEO @sspencer

20. Knowing your target market #3 #BrightonSEO @sspencer

21. KNOWING YOUR TARGET MARKET KNOW YOUR AUDIENCE Intimately #BrightonSEO @sspencer

22. First understand whoyour customersare as people... #BrightonSEO @sspencer

23. DEMOGRAPHICS, PSY CHOGRAPHICS&SOCIOGRAPHICS #BrightonSEO @sspencer

24. develop personas #BrightonSEO @sspencer

25. WHAT ARE THEIR PAIN POINTS? #BrightonSEO @sspencer

26. TOPIC MAPPING FOR DOMAIN THEMATIC CONTENT #BrightonSEO @sspencer

27. SITEARCHITECTURE Homepage Products Cat1 Subcat1 Subcat1 Subcat1 Subcat2 Subcat2 Subcat2 Subcat3 Subcat3 Subcat3 Cat1 Cat1 About About1 About1 About1 Contact #BrightonSEO @sspencer

28. MAPPING FOR THEMATIC Content #BrightonSEO @sspencer

29. KEYWORD research #4 #BrightonSEO @sspencer

30. KEYWORDRESEARCH SEARCH VOLUME KEYWORD IDEAS TOPICS/ENTITIES vs. KEYWORDS TRENDS GEOGRAPHIC VARIANCE COMPETITORS/INDUSTRY 1 2 3 4 5 6 StephanSpencer.com

31. Keyword Brainstorming Tools #BrightonSEO @sspencer

32. GOOGLE SUGGEST #BrightonSEO @sspencer

33. SOOVLE #BrightonSEO @sspencer

34. SOOVLE #BrightonSEO @sspencer

35. UBERSUGGEST #BrightonSEO @sspencer

36. UBERSUGGEST #BrightonSEO @sspencer

37. ANSWER THEPUBLIC #BrightonSEO @sspencer

38. ANSWER THEPUBLIC #BrightonSEO @sspencer

39. SEARCHMETRICS TOPIC EXPLORER #BrightonSEO @sspencer

40. SEARCHMETRICS TOPIC EXPLORER #BrightonSEO @sspencer

41. Keyword Research Tools #BrightonSEO @sspencer

42. google trends #BrightonSEO @sspencer