How to read your members’ minds. Presentation by Stephanie Beadell, VP of Marketing at Briggsby for FeverBee Sprint 2015 #fbsprint. Learn how to improve your survey results.
14. I Fit in with the Community
@stephbeadell
0
20
40
60
80
100
120
140
160
180
200
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
I Fit in with the Community
Average: 3.67
15. “I Fit in with the Community” Score Over Time
@stephbeadell
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
I Fit in with the Community
22. Correlation Analysis & More
@stephbeadell
“Heavy forum users are more likely to
be satisfied with their membership.”
Satisfaction
Frequency of Forum Visits
Forum Usage vs. Satisfaction
23. Use a 5 or 7-point
Scale
When in Doubt:
@stephbeadell
31. Try this instead
@stephbeadell
1. Being a member is valuable to my career.
2. I enjoy being a member.
3. The company cares about the community.
32. Report it Like This
@stephbeadell
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Valuable to
Career
Enjoy Being
Part
Company
Cares
Member Happiness Survey
Average Happiness
Score:
11 out of 15
33. Track it Over Time
@stephbeadell
“Our team increased member happiness by 3 points this quarter.”
0
2
4
6
8
10
12
14
16
Month 1 Month 2 Month 3
Happiness