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dinsdag 23 november 2010
stephan@fellinger.nl
twitter.com/fellinger
@fellinger
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
AANDACHT
dinsdag 23 november 2010
dinsdag 23 november 2010
ea, Cefl S~ CQ.. QJ"Ld. S-tepWlv'"
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S-Ej c'~ ~ ,::jf'MJ. QQ~ W ~ ~
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~~ b- ~ bo&-~ ( COtIVl P ~~.
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BATE LEUR CAMP
dinsdag 23 november 2010
TV: 40 X meer spots
2009 vs 1990
Mediaconsumptie per dag: 5 uur 45
dinsdag 23 november 2010
RELEVANTIE
Meer/Minder kans op aandacht
Meer/Minder kans op verwerking
dinsdag 23 november 2010
Aandacht voor reclame vindt plaats,
met minimale mentale inspanning
Niet relevant?
Dan stopt verwerking en vindt geen opslag plaats
bron: SWOCC
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
Woordvoerster van H & M zegt dat haar bedrijf er “niet zoveel mee doet”.
Redenen: het bedrijf is er niet op ingericht,
denkt dat het veel tijd kost
en dat het de discussie op de site niet kan sturen.
“Op je eigen site heb je alles in de hand. Bij zo’n site niet.”
Ook aan de enquêtes denkt H & M weinig te hebben.
“Wij hebben al onze eigen klantenpanels.”
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
traditionele media nieuwe media
de DNA van media
massa massa
Believers
individu
Gebruik is toegestaan o.v.v. bron: www.fellinger.nl
aandacht kopen aandacht krijgen
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
De veranderende maatschappij
• Ik Zoek
• Hier & Nu
• Ik wil
• Controle
• Aandacht
• Simpel
• Ik
• Wij
• Open
• Verras
• &/&
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
De veranderende maatschappij
• Ik Zoek
• Hier & Nu
• Ik wil
• Controle
• Aandacht
• Simpel
• Ik
• Wij
• Open
• Verras
• &/&
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
• ====n
=
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
De veranderende maatschappij
• Ik Zoek
• Hier & Nu
• Ik wil
• Controle
• Simpel
• Ik
• Wij
• Open
• Verras
• &/&
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
De veranderende maatschappij
• Ik Zoek
• Hier & Nu
• Ik wil
• Controle
• Simpel
• Ik
• Wij
• Open
• Verras
• &/&
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
AANDACHT
dinsdag 23 november 2010
RELEVANTIE
Meer/Minder kans op aandacht
Meer/Minder kans op verwerking
dinsdag 23 november 2010
dinsdag 23 november 2010
dinsdag 23 november 2010
Stephan Fellinger
fellinger.nl
@fellinger
stephan@fellinger.nl
Copyright Fellinger bv
Overname is toegestaan
met bronvermelding: www.fellinger.nl
dinsdag 23 november 2010

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