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Sales Promotions 3

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Stephan Dahl
Stephan Dahl
BusinessTechnologie
1 von 20
SP Research and Integration Dr Stephan Dahl [email_address]
Main Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Academic: Fundamental and exploratory ,[object Object],[object Object],[object Object],[object Object]
Academic: Comparative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Academic: Explanatory ,[object Object],[object Object],[object Object],[object Object]
Academic: Wider Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Practitioner ,[object Object],[object Object],[object Object],[object Object],[object Object]
Practitioner: Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practitioner: Predictive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practitioner: Evaluative ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
SP and integration SP Ads PR Fuzzy Clear Time
SP and integration SP Ads PR Achieving Sales AID A Attention / Interest AI DA Brand Image AI D A
SP and integration SP Ads PR Achieving Sales AID A Attention / Interest AI DA Brand Image AI D A
SP and integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SP and integration ,[object Object],[object Object],[object Object],[object Object],[object Object]
SP and integration Vision Advertising Objectives SP Objectives Brand Objectives Other Objectives Reality Check!
SP and integration You Partner Comp. Comp. Comp. Comp. Consumer
SP and integration ,[object Object],[object Object],[object Object],[object Object],[object Object]

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