Mkt4007 7

Societal Impact of Marketing Communications MKT4007

Is it ,[object Object],[object Object],[object Object],[object Object]

The problem Marketing Materialism False Wants “Cultural Pollution” Political Power No Social Goods

Distorted Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]

High Prices ,[object Object],[object Object],[object Object],[object Object]

Deception ,[object Object],[object Object],[object Object],[object Object]

Selling ,[object Object],[object Object],[object Object]

Bad Products ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Lifetime Obsolescence ,[object Object],[object Object],[object Object],[object Object]

Disadvantaged Consumer Whammy ,[object Object],[object Object],[object Object]

Actions against marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The “tricky triangle” Society & Welfare Company & Profit Consumers’ Wants

Product Classification Consumer Benefit Consumer Satisfaction Low High High Pleasing Products Deficient Products Desirable Products Salutary Products

Sustainable Marketing ,[object Object],[object Object],[object Object],[object Object]

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