8. Marketing Target Audience Organisa- tion Wants/ Desires Supply I understand the consumer why they choose us What and How we help them achieve their goals Iâm understood by the organisation They deliver: What I want Where I want it How I want it Voluntary Exchange
9.
10.
11. Itâs in the family⊠Health Promotion Health Education Social Marketing
12. Do-gooders Organisation Letâs be good â corporate citizensâ Cause Related Marketing Corporate Social Responsibility Societal/ Sustainable Marketing Itâs kind of social ,⊠but not really Social Marketing
13. Finally⊠PRESS RELEASE! Jupiter Media announced its â Social Marketingâ service, with which it aims to enable website owners to profit from social media. Itâs what happens if you donât keep up-to-date! Itâs actually called Social Media Optimisation Social Media: Blogs, MicroBlogs, vWOM, Forums, Web 2.0