A short presentation looking at Easyjet, the low-cost airline, and how it is using an effective strategy to grow as an organisation and face its competitors.

1. Emanuele Arabia – Haris Mahmood – Oliver Graham-Yooll – Stephanie Laîné – Zain Aftab

2. Net income of £225m in 2011
Highly Profitable company
On-time performance, limited cancellations …
Good Reputation With Customers
19 bases, 118 airports, 204 aircraft, 547 routes
Turning Europe Orange

3. Maintain focus on business
>> 1 customers
Develop and use their
>> 2 customer database
Develop their partnerships and
>> 3 collaborations

4. » Addressing the demand
» Higher profitability
˃Higher flying frequency
˃More add-on services
˃Last minute bookers
» WITHOUT FORGETTING THEIR LEISURE PASSENGERS

5. » Feasible
˃Online bookings
» Creating a relationship with customers
˃Customer specific marketing
˃Promotional emails
» Customer retention and satisfaction

6. » Customer satisfaction
˃Convenience factor
˃Increase ancillary revenue
˃Strengthen existing & develop new partnerships
» Supply chain efficiency
˃Cost control
˃Lean operations

7. » Easyjet needs to keep its focus on potential business
customers as well as maintaining overall customer
satisfaction, by developing and making better use of their
database of customer information and developing their
partnerships and collaborations so that they can continue to
increase their efficiency, their control over costs and their
profits.