Is email really on its way out? Should we even bother trying to fix it? Find out the answers to questions like these and more...

1. Who should you believe?
Presented by
Copenhagen Malmö Barcelona Hong Kong San Francisco San Antonio New York
And partners

2. Should you believe Forbes?
Email is the leading cause of preventable productivity
loss in organizations today
– Forbes Magazine
That’s why your organization is so
darned focused on this challenge.
It’s not?!

3. Should you believe McKinsey?
Contrary to popular
belief, email is not
going away.
Social networking is indeed
gaining groud—but at the
expense of texting & voice,
not email
Source: McKinsey 2012

4. Should you believe The Radicati Group?
Aren’t the Radicati some sort of Christian religious sect?
The Radicati Group provides quantitative and qualitative research on email, security, instant messaging, social
networking, information archiving, regulatory compliance, wireless technologies, web technologies, unified
communications, and more. It delivers detailed worldwide market size, installed base and forecast information, as well
as detailed country breakouts for all technology areas it covers. The CEO is Jewish, so I doubt that there is a connection.
But who can you believe these days? Any by the way, does anybody really read all this small text? If you do, ask us for
a free gift– you just might get it!

5. Source: McKinsey 2012
Is it so different in your organization?

6. 6
Example: Potential ROI for
Brussels
TCCC Europe
Brussels
TCCC Europe
Brussels
TCCC Europe
Coca Cola believes in measuring. Do you?
LeanMail Calculator

7. Where you invest today…
7
improving email communication and
adjacent collaboration modalities like
instant messaging, web conferencing,
social technologies, etc. actually makes
you money – lots of it - by speeding up
the fly-wheel and proactively lowering
employee storage needs…
…at a teeny weeny fraction of the cost.
However,
Email storage is an
important
investment that you
should take
seriously
(But unfortunately it doesn’t
actually make you any money)

8. 8
Take a little bit from the top…
…and double or triple down on improving
communication that gets the fly-wheel
spinning faster, such as best-in-class email
processing and storage practices:
• systematic adherence to priorities
• implementation of a pull-system for
faster decision-making
• touch items as few times as possible
• Proactively reduce storage through
healthier archiving habits to achieve
better results than megabyte limitations
– with the added benefit of happy,
smiley people rather than enemies of IT.
Email storage is an
important
investment that you
should take
seriously
(But unfortunately it doesn’t
actually make you any money)
Where you invest today…

9. Where you invest
9
You’ll achieve unprecidented
results via full cooperation from
informed users since most of this
is fatty waste that employees
don’t want but don’t know how
to manage any other way.
So-called soft skills are the ”new”
hard currency of robust storage
savings plans
You can’t solve the email issue with a tool-
exclusive solution because it ignores the daily
challenges and needs of too many
stakeholders.
To address this issue properly, you need three
elements working tangentially: 1) a proper
mindset, 2) a simple but effective
methodology and, finally, 3) tools that
support best practices, and which satisfy the
needs of all the stakeholders.
This approach, unlike the exclusively tool-
based megabyte quota approach, will be
hailed as essential to achieving personal as
well as organizational objectives.
Where you invest today…

10. Where you invest
10
The risks of a tool-focused approach to the challenge of email and messaging

11. Where you invest
11
You just can’t fix all email problems with tools – especially unintentional disclosure
Atrendia Partner:
Oops!

12. Where you invest
12
Actually, a good tool, like a hammer or better, an ice pick, is what you need for people like this.
Or you could send them on a good old-fashioned eLearning course.
Read aloud in a monotone to get the full
enjoyment of this painful email.
Atrendia Partner:

13. Where you invest
13
But is there any hope?

14. Where you invest
14
Sadly, the answer is: no

15. Where you invest
15
Unless….
…you offer a well coordinated, customer-focused, long-term, robust, end-to-end solution that provides
immediate benefits to all your stakeholders; and, most importantly, positively effects your bottom line.
Is there an
alternative
to being
the best?
That’s a
pretty tall
order…
Not in our
boat!
Is good the enemy of great in your organization?

16. Where you invest
16
Oh yeah, and it’s gotta
ROCK

17. © 2012 Atrendia / LSV Group 17
Here are some of the results of hundreds of users from medium-size to multi-national
organizations that have kindly allowed us to measure their progress over the past two years
17
I would recommend the
LeanMail method to my
colleagues.
Strongly agree or agree 94%
No opinion 6%
Disagree or strongly disagree 0%
Results, in the end, are what matters most
(they matter in the beginning and the middle too)
One year after the training, 86% still follow our
methods primarily based on Lean Six-sigma
(after that, we stop bothering you with surveys)
% of respondees

18. © 2012 Atrendia / LSV Group 1818
How would you rate the trainer(s)?
One of the best or very good
92%
Average 8%
Below average 1%
90% of our training is performed virtually, and in
several different languages including: English, French,
German, Spanish, Catalán, Portuguese, Ukrainian,
Hebrew, all Scandinavian languages and Mandarin.
Results are what matters most
% of respondees
With our headquarters are in Copenhagen, we have partners in
San Francisco, New York, Greensboro, NC, San Antonio, TX,
Barcelona, Malmö and Hong Kong.
LeanMail

19. © 2012 Atrendia / LSV Group 1919
How much has your e-mail related stress decreased
since you started using the AST method?
40-100% 50%
20-40% 18%
5-20% 10%
Not stressed before 23%
% of respondees
Stress is not always seen as an issue before the
training. Paradoxically, freedom from stress is all
that participants talk about after the training.
Results are what matters most

20. © 2012 Atrendia / LSV Group 2020
How much time are you saving
by using LeanMail methods?
At least 30% 69%
5-20% 17%
I don't know 10%
I am not saving any time 4%
% of respondees
Results are what matters most

21. © 2012 Atrendia / LSV Group 2121
If you received support, how would
you rate it?
Excellent, good or did not require
support 99%
fair or poor 1%
% of respondees
Results are what matters most

22. Where you invest
22
The potential is here
Example: Potential
ROI for
Brussels
TCCC Europe
Brussels
TCCC Europe
Brussels
TCCC Europe
How much could be reinvested with LeanMail
LeanMail Calculator

23. Atrendia’s core business
Our core business is helping you to focus on yours

25. Human Synergy | LSV Group A/S | Atrendia
Slide 25
Our customer list is growing rapidly
(a few of the over 150 customers we have today)

26. All felt they gained between 80% and
100% efficiency
• No one had a systematic approach to prioritize projects / biggest
customers. It is now the case for 100% of them.
• 30% think they win back between 40% and 60% of the time spent
managing the e-mail
• 40% think they win back between 20% and 40% of the time spent
managing the e-mail
• Reduced the number of folders and subfolders by over 9000% in
archive (from a median of 90 to a median of 1)
• Reduced number of emails in the inbox by over 1000% in the
(from a median of 327 at a median of 30)
3 months after training, nine responded to the follow-up
questionnaire:
• 100% still use the tool and method
• 89% of participants leave with an empty inbox 2-3 times a week
Investment training time: Training is delivered in four stages (25
minutes -> 2:30) over a period of about three weeks for a phasing-
in period to ensure the adoption of new methods. During each
session, participants worked on their own mails most of the time.
The lightness of the program is a key factor.
Marc Bettinger - Director Monitoring and Controlling.
"Very reluctant but curious at first, now I am totally
convinced there is a real gain. Before, my prioritization was
mainly by the sender of the mail…I did not miss anything
while earning a considerable time in managing the mails. “
Pascale Sciacaluga. BDR Marketing Department Manager.
"I asked to join the project and do not regret it. It would be
cruel to remove the tool. The approach is consistent with
the way I drive my business. I am now more responsive to
the mail and proactive. In addition, I use the dashboard to
control the meetings with my staff. "
Laurent Tacconi. Animation Commercial Manager.
"The seminar beginning of the project was very powerful
and has an original approach to a tool like Outlook of which
the use is not well experienced in-house. The method brings
efficiency and I can detach myself from the flow of mail to
deal with substantive issues. I refocused on the basics”
26
Individual Case Stories
Caisse d’Epargne (Leading Bank in France)

27. Individual Case Stories
Problem
• Pfizer DK has experienced more and more
information being sent via e-mail each day
resulting in many interruptions and less time
to spend on customers.
• It was obvious that the e-mail took more and
more control of the daily work rather than
the employee controlling the e-mail.
Result
• One hour saved per day, providing more time
for customers
• Now in control of the e-mail instead of e-mail
controlling the employee
• AST Lean E-mail Management software helps
to save half the time spent on e-mail and
drastically reduces stress.
• A feeling of more productivity, less stress and
more in control of the daily work.
Over 80 similar cases where
Atrendia has optimized e-mail
management through the
application of the AST Lean E-mail
Management methodology and
software.
Other case types:
• Value-stream mapping
• Gemba Interviews
• Executive coaching in
communications
• SharePoint case management
solutions with WorkPoint™
© 2011 Atrendia / LSV Group 27
E-mail management

28. Individual Case Stories
Problem
• Customer service would like to continue to
use a shared inbox so that customers can
send an e-mail to ”customer service”
• The customer service representatives have a
difficult time knowing who should do what
and how to keep track of it all
Solution
• Atrendia creates a modified version of the
AST method that allows users to view the
customer service inbox.
• Each representative can initial the e-mail he
is in charge of
• Notes can be made directly on the mail to
show how the case is being handled without
having to enter it into the CRM
Result
• Customer service representatives feel like
they have a reliable system
• They have an overview of all the cases but
can also filter their view so that they only see
the cases that have been assigned to them –
or ones they have assigned to themselves
• Mails are viewed 70% less
• Customers receive faster assistance
• Stress has been markedly decreased
• Representatives are clearly aware if a
correspondence has not been dealt with
Shared Inbox
Slide 28
© 2011 Atrendia / LSV Group

29. © 2011 Atrendia / LSV Group 29
Visit www.leanmail.com for a complete list of testimonials

30. Complete
command
and control
of your
inbox
Lean Six-
Sigma based
methodology
Bite-size
learning with
experienced,
certified
trainers
Elegantly
designed tool
keeping the
user on track
”Here when
you need us”
support
© 2013 Atrendia / LSV Group 30
A solution where all the details have been taken into consideration
Employees are monitored for one year

31. Where you invest
31
Necessary ”killer app” included
LeanMail Add-in for Outlook
Many organizations make assumptions that the inbox challenge can be
solved using existing technology through change management. Even
though we stress a non-tool approach, a necessary element of our 3-
part solution requires a client-based add-in for Outlook.
If we could have gotten close to the same
results without the add-in we would have left it
out of our solution. After all, we never intended to be a
software company – and we still aren’t.
There is a dream, held by many, that somewhere in Outlook lies the
right combination of configurations and rules that can be applied in
order to turn a sedan (arguably without any major innovations for the
past ten years) into a high performance luxury car. It is a pipe dream.
We spent the first four years of our development trying to avoid this
fact. We simply couldn’t get close to the results that we needed – you
needed. Eight years on, the LeanMail add-in now enables you to get
in complete command and control of your inbox – and stay there.
Client-based micro-tools are ubiquitous on mobile devices so it
shouldn’t be a surprise that they will start to enter into other domains
as well (Imagine your IT department telling your employees which
mobile apps they can download); and yes, a mobile version of
LeanMail for iOS, Android and Microsoft platforms is in development.
Client-based software that can be
installed by the individual user.

32. Most companies we send this to won’t actually take our advice
They will go either of two ways: 1) ignore the problem/solution or 2) go the DIY route – bringing them back to 1).
“LeanMail proposal is not approved. The committee sees this as a cultural
issue which cannot be solved with a technical solution but existing
technology should be used better. Successful on-going e-mail mgmt trainings
by HR will be rolled out to main locations. See action 3.3”
or
1
2
”Don’t bother me now, I have a battle to fight!”
This is an actual response to a proposal by a business unit in a global
organization with some very smart and informed people. Here is another:
Now there is a third option: Dialog
Let’s talk about what issues you are facing within internal
communications and look at some options together. Today.
Now. Because this is an urgent problem that doesn’t require
enormous resources to solve — just the right resources.
Remember: talk is cheap. Actually with us it’s free.
Contact us at +45 2616 7969
LeanMail
3
Ignore the problem
Attempt to fix with some training
“We decided, that for the moment we will not go forward with a pilot or
trial of "LeanMail". The main reason for that, is that we first want to see
how we could address more the behavior aspects of sending e-mails and
especially not link it with a "system solution" yet (as you can imagine, our IT
environment is quite complex and we want to avoid having to map
additional tools).”
A year later (as of the publishing of this ppt.), neither company has
moved forward. We don’t fault companies for wanting to keep
expenses to a minimum, but ignoring the problem or worse: making a
semi-serious attempt, failing and then ignoring the problem, is simply
poor management – the cost of which is crippling many businesses
today. But you don’t have to follow this route…
then

33. Leading Lean Communication
Ask for a free demo of LeanMail on your own computer.
You might just get it.
Thank you