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Monday, January 6, 14
Monday, January 6, 14
Brought to you by...

Kelly Mirabella
Stellar Media Marketing
StellarMediaMarketing.com

Monday, January 6, 14
Get your profile right

Monday, January 6, 14
Pins
Share the love
Your original content is VERY
important.
Optimize
Tell a story
Add pinable content to your website

Monday, January 6, 14
Monday, January 6, 14
Fun Fact:
80% of the pins on Pinterest are RePins

Monday, January 6, 14
Images
1 Profile images: 165 x 165 pixels.
2 Pins in feed: 238 pixels x adjusted to height.
3 Expanded pin size: 735 pixels x adjusted to height.

“When you think of a single word, your images
will always be focused, and they’ll always
convey a meaning that makes a real impact.” –
Smashing Magazine.
Monday, January 6, 14
Visual Concepts
•

Color maters - Images that are redish orange get twice as many
repins than blueish tints

•

Size matters - Vertical images with an aspect ratio between 2:3 and
4:5 get repined 60% more than very tall images. This is despite what
people tell you about having very tall images to catch people’s eye in
the feed.

•

Brand images without faces get 23% more pins than those with faces
in the image.

•

What else can you pin?

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Example Time!

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

•

Monday, January 6, 14

Include a call to action - 80% increase in engagement
when there is a call to action.
Increase Engagement
Data Source: Hubspot.com

•

Include a call to action - 80% increase in engagement
when there is a call to action.

•

Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

•

Include a call to action - 80% increase in engagement
when there is a call to action.

•

Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.

•

Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

•

Include a call to action - 80% increase in engagement
when there is a call to action.

•

Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.

•

Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

•

Include a call to action - 80% increase in engagement
when there is a call to action.

•

Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.

•

Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

•

Include a call to action - 80% increase in engagement
when there is a call to action.

•

Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.

•

Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

•

Include a call to action - 80% increase in engagement
when there is a call to action.

•

Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.

•

Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

•

Include a call to action - 80% increase in engagement
when there is a call to action.

•

Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.

•

Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]

Monday, January 6, 14
Increase Engagement
Data Source: Hubspot.com

•

Include a call to action - 80% increase in engagement
when there is a call to action.

•

Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.

•

Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]

•

Timing: 2pm - 4pm 8PM - 1AM

Monday, January 6, 14
Best Practices
Create a handful of boards that cover a broad range of interests.
Repin within Pinterest to engage other users
Don’t pin too many times in a row, especially if you’re linked to your
social platforms.
Pin regularly

http://business.pinterest.com

Monday, January 6, 14
Next Month

Monday, January 6, 14
Happy Birthday to me!

Monday, January 6, 14
Happy Birthday to me!
• StellarClasses.com
• Facebook.com/stellar247
• LinkedIn.com/in/stellar247

Monday, January 6, 14

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Pinterest to sold

  • 1. Can’t hear? Be sure you have called in or clicked the green phone icon Monday, January 6, 14
  • 3. Brought to you by... Kelly Mirabella Stellar Media Marketing StellarMediaMarketing.com Monday, January 6, 14
  • 4. Get your profile right Monday, January 6, 14
  • 5. Pins Share the love Your original content is VERY important. Optimize Tell a story Add pinable content to your website Monday, January 6, 14
  • 7. Fun Fact: 80% of the pins on Pinterest are RePins Monday, January 6, 14
  • 8. Images 1 Profile images: 165 x 165 pixels. 2 Pins in feed: 238 pixels x adjusted to height. 3 Expanded pin size: 735 pixels x adjusted to height. “When you think of a single word, your images will always be focused, and they’ll always convey a meaning that makes a real impact.” – Smashing Magazine. Monday, January 6, 14
  • 9. Visual Concepts • Color maters - Images that are redish orange get twice as many repins than blueish tints • Size matters - Vertical images with an aspect ratio between 2:3 and 4:5 get repined 60% more than very tall images. This is despite what people tell you about having very tall images to catch people’s eye in the feed. • Brand images without faces get 23% more pins than those with faces in the image. • What else can you pin? Monday, January 6, 14
  • 20. Increase Engagement Data Source: Hubspot.com Monday, January 6, 14
  • 21. Increase Engagement Data Source: Hubspot.com • Monday, January 6, 14 Include a call to action - 80% increase in engagement when there is a call to action.
  • 22. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. Monday, January 6, 14
  • 23. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • 24. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • 25. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • 26. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • 27. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • 28. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • 29. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] • Timing: 2pm - 4pm 8PM - 1AM Monday, January 6, 14
  • 30. Best Practices Create a handful of boards that cover a broad range of interests. Repin within Pinterest to engage other users Don’t pin too many times in a row, especially if you’re linked to your social platforms. Pin regularly http://business.pinterest.com Monday, January 6, 14
  • 32. Happy Birthday to me! Monday, January 6, 14
  • 33. Happy Birthday to me! • StellarClasses.com • Facebook.com/stellar247 • LinkedIn.com/in/stellar247 Monday, January 6, 14