This is a class I taught in regards to all the major changes Facebook has been making and how businesses can utilize them.

1. Wednesday, September 25, 13

2. Agenda
Wednesday, September 25, 13

3. Agenda
• What’s New
Wednesday, September 25, 13

4. Agenda
• What’s New
• Make it visual
Wednesday, September 25, 13

5. Agenda
• What’s New
• Make it visual
• Ads
Wednesday, September 25, 13

6. Agenda
• What’s New
• Make it visual
• Ads
• Pinterest Bonus (if
there is time)
Wednesday, September 25, 13

7. What’s New
Wednesday, September 25, 13

8. What’s New
• Insights
Wednesday, September 25, 13

9. What’s New
• Insights
• Embedded Posts
Wednesday, September 25, 13

10. What’s New
• Insights
• Embedded Posts
• Posts in Comments
Wednesday, September 25, 13

11. What’s New
• Insights
• Embedded Posts
• Posts in Comments
• No more EdgeRank
Wednesday, September 25, 13

12. What’s New
• Insights
• Embedded Posts
• Posts in Comments
• No more EdgeRank
• New Contest Rules
Wednesday, September 25, 13

13. What’s New
• Insights
• Embedded Posts
• Posts in Comments
• No more EdgeRank
• New Contest Rules
• Slightly new cover image rules.
Wednesday, September 25, 13

14. Insights
Wednesday, September 25, 13

15. Insights
• Growth
• Understand your
audience
• Reach/Engagement
• Facebook makes it
easy!
Wednesday, September 25, 13

16. Embedded Post
Wednesday, September 25, 13

17. Embedded Post
Wednesday, September 25, 13

18. Photos in Comments
Wednesday, September 25, 13

19. Photos in Comments
Wednesday, September 25, 13

20. Photos in Comments
Wednesday, September 25, 13

21. New Rules
• No longer need 3rd party apps to do a contest
• Collect entries by having users post on the page or
comment/like a page post.
• Collect entries by having users message the page.
• Utilize likes as a voting mechanism.
• Businesses cannot administer promotions on personal
Timelines.
• Can’t use “Share”
• You still need disclosures. You can do this on a tab or
on your website and direct to it.
Contest
Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored,
endorsed or administered by, or associated with, Facebook.
Wednesday, September 25, 13

22. New Rules
Contest
Wednesday, September 25, 13

23. New Rules
Cover Images
Wednesday, September 25, 13

24. • No more restrictions! (as long as you don’t break
copyright laws)
New Rules
Cover Images
Wednesday, September 25, 13

25. • No more restrictions! (as long as you don’t break
copyright laws)
• Tips:
New Rules
Cover Images
Wednesday, September 25, 13

26. • No more restrictions! (as long as you don’t break
copyright laws)
• Tips:
• A cover photo is 851 pixels wide by 315 pixels tall
New Rules
Cover Images
Wednesday, September 25, 13

27. • No more restrictions! (as long as you don’t break
copyright laws)
• Tips:
• A cover photo is 851 pixels wide by 315 pixels tall
• Don’t overcrowd - Don’t go overboard with copy/
text
New Rules
Cover Images
Wednesday, September 25, 13

28. • No more restrictions! (as long as you don’t break
copyright laws)
• Tips:
• A cover photo is 851 pixels wide by 315 pixels tall
• Don’t overcrowd - Don’t go overboard with copy/
text
• Consider a call to action
New Rules
Cover Images
Wednesday, September 25, 13

29. • No more restrictions! (as long as you don’t break
copyright laws)
• Tips:
• A cover photo is 851 pixels wide by 315 pixels tall
• Don’t overcrowd - Don’t go overboard with copy/
text
• Consider a call to action
• Don’t be too salesy
New Rules
Cover Images
Wednesday, September 25, 13

30. • Story Bump: Post with more interaction can have a
new life with Story Bumping
• More interaction with your page = they see your post
more
• Use Insights to understand what kind of post works
best for your page
• Last Actor: The last 50 “actors” you have engaged
with will come up more in your feed
Stellar Tip: Use Embedded post on your blog &
website to increase engagement therefore
helping with Story Bump & Last Actor!
No More EdgeRank
Wednesday, September 25, 13

31. No More EdgeRank
Wednesday, September 25, 13

32. No More EdgeRank
■ What this all means to you – most likely pages will need
to post more often. Especially if they have content that
has not been engaged with within 3 hours.
Wednesday, September 25, 13

33. No More EdgeRank
■ What this all means to you – most likely pages will need
to post more often. Especially if they have content that
has not been engaged with within 3 hours.
■ Posts that get more likes, comments and shares show up
more in News Feed and are seen by more people. Posts
that are hidden, reported as spam or cause people to
unlike your Page reach fewer people.
Wednesday, September 25, 13

34. No More EdgeRank
■ What this all means to you – most likely pages will need
to post more often. Especially if they have content that
has not been engaged with within 3 hours.
■ Posts that get more likes, comments and shares show up
more in News Feed and are seen by more people. Posts
that are hidden, reported as spam or cause people to
unlike your Page reach fewer people.
■ If you notice a spike or dip, look at what you posted that
day to learn more about how you might have influenced
your reach.
Wednesday, September 25, 13

35. Make It Visual
• PicMonkey.com
• Pinstamatic.com
• Infogr.am
• Unsplash.com
• photopin.com
• www.autreplanete.com/ap-social-media-
image-maker/
Wednesday, September 25, 13

36. Facebook Ads
1. Pick your add type - What do you want to
do?
2. Narrow in your audience
3. Pricing and Timing
Easy as 1-2-3
Wednesday, September 25, 13

37. Facebook Ads
1. Pick your add type - What do you want to
do?
2. Narrow in your audience
3. Pricing and Timing
Easy as 1-2-3
Stellar Tip: Use graph search to find people to target.
Search example:
Pages liked by people who like Stellar Media Marketing
Wednesday, September 25, 13

38. 1. Create a business account (or convert a profile to a
business account)
2. Create great boards to organize
3. Check your analytics
4. Make your website Pinnable
• Pin it buttons
• Use great images
5. Engage - Be active - But don’t overdo it
6. Consider group boards
7. Use keywords and always fill out the descriptions
7 tips for success
Wednesday, September 25, 13

39. Upcoming Classes
www.stellarclasses.com
Wednesday, September 25, 13