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Media Growth 2014 - Trends and Benchmarks from the 4th Annual Media Growth Survey

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Stefan Tornquist
Stefan Tornquist

New findings from our 4th annual study of trends in the media industry, conducted with the Jordan Edmiston Group Inc. 80% of the ~350 respondents are at the C-level or in the boardroom, making this a uniquely senior study. - growth factors - systemic and internal threats to growth - acquisition likelihood - special section on product development

MarketingNews & PolitikTechnologie
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Media Growth Study 2014 (4th edition) Stefan.Tornquist @ Econsultancy VP Research, US Copyright Econsultancy 2013 Econsultancy.com | 1
Evolving Marketing Organizations 339 Copyright Econsultancy 2013 …respondents from media, information, marketing, an d technology Econsultancy.com | 2
The Media Growth Study 15 1,200 interviews and… Copyright Econsultancy 2013 open responses Econsultancy.com | 3
The Media Growth Study 80% …in the C-suite or Board level Copyright Econsultancy 2013 Econsultancy.com | 4
Copyright Econsultancy 2013 Econsultancy.com | 5
The New Normal: Efficient Innovation 51% …say “Our top selling product in 2017 hasn’t been invented yet.” Copyright Econsultancy 2013 Econsultancy.com | 6
Copyright Econsultancy 2013 Econsultancy.com | 7
Copyright Econsultancy 2013 Econsultancy.com | 8
Copyright Econsultancy 2013 Econsultancy.com | 9
Copyright Econsultancy 2013 Econsultancy.com | 10
What’s Inspiring CEOs? Most cited media in the survey – full list in the report Copyright Econsultancy 2013 Econsultancy.com | 11
Thank You @marketingStefan Stefan.Tornquist @ Econsultancy VP Research, US Copyright Econsultancy 2013 Econsultancy.com | 12

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