This document summarizes a presentation about technology scouting and how companies can exploit emerging technologies. It discusses how companies can identify discontinuous technological changes early to sustain technological leadership. It outlines a scouting process involving identifying potential technologies, selecting the most relevant, assessing them, and disseminating findings within a company. Examples discussed include cloud computing, mobile applications, carbon management, mobile health, and how scouting meetings and evaluations can be conducted. The presentation emphasizes that innovation and flexibility must coexist with efficiency and reliability for companies.

1. TECHNOLOGY SCOUTING AND HOW
TO EXPLOIT THE PERIPHERY
Stefano Mizio
DBM Italia
Workshop “il mercato del lavoro nel settore ICT”
Milano
18 Maggio 2011

2. The prologue
Technology has been recognized as one of the major sources of
competitive advantage .
“IT doesn't matter” Car, 2003, HBR! Really?
What about Google, Apple, and so many successuful Startups?
but...any innovation will eventually be commoditized, thus leading
to a loss of the competitive advantage.
How can a company sustain its technological leadership and
thus its competitiveness?
How can it develop promising new technologies and use them
to move into new business fields?

3. The Menace
Discontinuous technological changes threaten the competitive
position of incumbent companies...

4. If you want to survive...
Methods of identifying changes early, assessing them to under-
stand their full implications...
In 2007 IBM was awarded 3,142 patents ...just 1,72% of all pa-
tents awarded that year!
Procter&Gamble: from R&D to C&D
Connect & Develop
Technology brokers
Open Innovation
...

5. Where I spent my time
as Technology scout

6. Technical meeting
It's maybe the best way to meet people to
share the same interests
Very informal way!
“Pizza and Software” as in Mountain View for
Silicon Valley Cloud Computing Group last
August on Open Stack!
OR...
more formal such as at IEEE workshop on
“Internet of things” in Santa Clara University in
September.

7. Business Meeting
OR...
..gathering Venture Capitalists gut feeling,
looking at their portfolio and meeting startups!

8. Can you imagine this?
Julian Bleecker at Device Design Day in SF on how Science Fiction
can help innovation
The iPAD 23 years ago
iPad and Star Trek

9. Scouting Process
Identification Selection Assessment Dissemination
? ? ? ! CTO/CMO
? !
? ? R&D manager
? !
? ? ! ! Product M.
?

10. Scouting Process
Assessment
High
Market impact
Potential market size
RELEVANCE
Competitors landscape
low
High Technological low
realization complexity
Technology maturity
Complexity

11. Scouting Process
ProGrid Evaluation Solution
10 questions; 4 statements
(A,B,C,D)

12. Scouting Process
Assessment
Tech Brief Structure
● Executive summary
● Theme's Introduction
● Market Impact : potential market size and competitors' landscape
● Technology realization complexity: tech maturity and complexity
● SWOT analysis
● Conclusion

13. Scouting Process
Assessment
Carbon Management Tech Brief

14. Interesting things
Identification Selection Assessment Dissemination
? ?? ? ! !
? ? ? ! !
? ? ? !
Cloud Computing
IT Governance
Mobile payments LBS Mobile Health
Internet of Things
App Discovery CleanTech
Cross Platfom
mobile dev

15. The Cloud
Selection Selection Assessment Dissemination
? ?? ?
? Computing! ! !
Cloud ? ?
? ? ? ! !
Non critical workloads vs mission critical processes
SOX compliance, SLA with the cloud suppliers... and CFO are
asking: “Why aren't we taking advantage of that?”
So?...
Does the IT staff need to anticipate the change and build up the
required skills and practices?
Cloud in Italy: 110 mln Euro 2010 → 150 mln Euro in 2012 Idc
The Cloud will create 2,4 mln new jobs in Europe between 2011 and 2015 Cebr

16. The App economy
Selection Selection Assessment Dissemination
? ?? ?
Cross Platfom ! ! !
?
? ?? ?
mobile? dev ! !
"I need my iPhone app" was a common phase in 2010. No more. Cross-platform
is mandatory, as is deploying to multiple form factors like tablets.
MOBILE APPLICATION STRATEGY
January 2011: from Applestore more than 10 billion download.
The rise of Web Applications...

17. Carbon Management
SW/Services: 380 mln$ in 2009
→ 4,2 billion $ in 2017*
Improve operational efficiency and
comply with regulatory mandate
Differentiate operations, product,
and brand.
Consulting, Implementation, Outsourcing,
Training and SW support
Emission Calculation
Emission Calculation Emission Management
Emission Management
Assess
Assess Calculate
Calculate Report
Report Manage Optimise Transform
Manage Optimise Transform
* Pike Research 1Q2010

18. Mobile Health: 500 milion users
in 2015 will use mobile Health
apps *
There are many forces: App Economy, Cloud,
Aging population asking more quality and local
governments looking for more efficiency.
Global Players – AT&T with
ForHealth – and startups –
WellDoc together
Mount Sinai Hospital platfom and VitalHub ap-
plication.
Niguarda sperimentation: portale clinico and
iPad integration.
* Research2guidance 2010 report

19. The Present trend
There is a need for quality and reliability, cost effectiviness,
speed and efficiency. Innovation and flexibility must coexist
with efficiency and reliability
In most firms there is a gap between the capacity to think
and the capacity to act....
It's a matter of People, Processes and...
..Technologies

20. GRAZIE!
Email: stefanomizio@gmail.com -stefano.mizio@spindox.it -smizio@anovae.com
Twitter: :SMIZIO
Linkedin: http://it.linkedin.com/pub/stefano-mizio/7/205/518
Myblog:http://stefanomizio.blogspot.com/
...Coming soon.. my own startup on LBS