ISSOTL 2013: A Book By Any Other Name Would Read As Well? How E-Books Transform Reading, Writing and Publisihing Practices
1.
2.
3. • Founded in 1931
• Mission: Practical
scholarship
• Audience: Public officials in
North Carolina
• Approx. 50 publications
annually
• Diverse types (books,
manual, reports, bulletins,
online content)
• In-House Publication, IT,
Marketing, Library and
Online-Bookstore
• 2012: ‘E-Books Group’ for
strategic direction
1 of 26 ISSOTL 2013
4. E-Books Group
• Members represent
application development,
instructional design,
publications and library.
• Accumulate research and
expertise
• Pool information and
facilitate cross-division
collaboration
• Define interfaces between
publications and IT
• Explore new services and
effective workflows through
pilots
Katrina
Hunt
Leslie
Watkins
Dan
Soileau
Alex Hess
Georgia
Allen
Sandy
Hall
Stefanie
Panke
Raleigh, NC, October 2nd t to 5th 2013 2 of 26
5. • ‘The typical electronic reader could
conceivably hold the entire sum of
textbooks and readings for the
entirety of one’s academic experience’
(Horizon Report, 2010)
• ‘What makes electronic books a
potentially transformative
technology is the new kinds of
reading experiences that they
make possible’ (Horizon Report, 2011)
• ‘As e-book technologies evolve, they
will offer new ways of interacting with
massively shared, adaptive and
dynamic books’ (Innovative
Pedagogy Report, 2012)
• Digital literacies / digital scholarship:
Culture shift towards online
research and open publishing
(Innovative Pedagogy Report, 2013)
Technology Trend Reports, 2010-2013 3 of 26
6. Three Drivers for the
Popularity of E-Books:
1. Functionality of apps and e-
readers
2. Legacy of hypertext
3. Promise of mobile learning
4 of 26 Surface Tablet: E-Reader App
7. • Scope (library in your pocket)
• Full-text search
• Hyperlinks
• Navigation
• Table of Contents
• Digital Indices
• Glossary
• Bookmarks, highlighting and
annotation
• Ability to share notes
/highlights via email and
social media
• Multimedia elements and
interactive features (quizzes)
iBook screenshot with glossary 5 of 26
Functionality of apps and e-
readers
8. Myth 1: Reader Empowerment
Image Source: Wikipedia
6 of 26
The Legacy of Hypertext -
Myth
‘While books are read
from front to back, in
the sequence dictated
by the author, hypertext
empowers readers to
create their own path’.
‘Since both hypertext
and our cognitive
architecture
Are structured in a non-
sequential, networked
way, it is easier to learn
with hypertext.’
Myth 2: Cognitive Equivalence
9. • Both print and online media offer
examples of non-linear as well
as highly sequential structures
(‘ergodic literature’, Aarseth, 1997).
• Hypertext navigation and
orientation create cognitive
load, but may lead to more
complex understanding
(‘cognitive flexibility’, Spiro et
al., 1995)
• Digital text allows to
create, annotate, sample, curate
and share personal knowledge
collections (‘Memex’, Bush, 1945;
Xanadu, Nelson 1960)
• Digital publishing changes, and
potentially democratizes access
to information and publishing tools
(Landow, 2006)
Image Sources: Storyspace (Eastgate,com), Memex (Lange, 2005/2006) 7 of 26
The Legacy of Hypertext -
Facts
10. The promise of mobile
learning
• Mobile devices allow access
anytime, anywhere
• Learning becomes seamlessly
integrated in everyday
activities
• Multitasking
• Ubiquitous connectivity
Image Sources: Wikipedia, Wired, Google, Amazon 8 of 26
‘Learning to go’ on smaller
and smaller devices
‘If we put it
on a smaller
device, it’ll
be even more
fun’.
‘If we put it
on a mobile
device, it’ll
be fun’.
11. While TVs are getting
bigger and bigger….
2 of 21
‘If we put it
on a smaller
device, it’ll
be even more
fun’.
‘Learning to go’ on smaller
and smaller devices
‘If we put it
on a mobile
device, it’ll
be fun’.
8 of 26Image Sources: Wikipedia, Wired, Google, Amazon
12. In a narrow definition, e-books are
documents specifically designed
for mobile e-readers. These
readers can be either devices (e.g.,
Kindle, Nook, Sony Reader, Kobo E-
Reader) or applications (e.g.,
iBooks, FB Reader, Google Play)
that allow for display on iPads,
tablets and smartphones.
In a broader sense, e-books can
comprise a variety of digital
documents such as websites,
hypermedia learning objects (e.g.,
SCORM packages), online
periodicals, e-journals, Web-based
catalogues, PDF repositories and
mobile applications.
2 of 21 2 of 21
1971 First e-
books in ‘Project
Gutenberg’
1992 First E-
Reader (Sony
Data Discman)
9 of 26Images: Project Gutenberg, Sony Data Discman
13. NC Crimes
• Published print and online
• Manuscript layout in
Adobe InDesign
• Additional tagging of
elements in InDesign
• Export as XML
• Import via python script
into Drupal 6 CMS
• For sale via annual
subscription in
School’s online
bookstore
2 of 21 2 of 21
SCRIPT
Production Workflow NC Crimes10 of 26
14. Local Government in NC
• Published online only
• Manuscript in MS Word
• 8 chapters, 150 pages, 200+
images
• Open Access Publication
• Web version created with
Xerte (Open Source E-
Learning Authoring Tool)
• iPad and PDF version created
with iBooks author
• Download / access at:
tinyurl.com/qgrrt2p
2 of 21 2 of 21
11 of 26Ibooks, Xerte Flash Player
15. Recruitment and
Selection Law for Local
Government Officials
• Published for print and e-
readers: Kindle version
(*.mobi), iPad, Nook, etc.
(*.epub)
• Manuscript layout in Adobe
InDesign
• Direct export to formats mobi
and epub
• Indesign Kindle Plugin
• Additional editing in Sigil and
Calibre
• Testing on multiple devices
• For sale in iTunes, Amazon
and School’s online store
2 of 21
E-Book and Print edition12 of 26
16. NC Superior Court Judges’
Benchbook
• Published online only
• Regular updates (approx.
twice per month)
• Content: 200+ sections in MS
Word / PDF
• TOC as menu structure
• Embedded PDF viewer
• Breadcrumb
trail, keywords, download, syn
opsis
• Full text and expert search
• Display/ access via website
• Implementation in Drupal
7, leveraging taxonomies
benchbook.sog.unc.edu
13 of 26Navigation Menu, Embedded PDF Viewer
17. Music By Ear
• Implemented in iBooks
author
• Learning to play the fiddle
• Interactive lessons
• Multimedia content
• Quizzes
• Rubrics
• Connected to online
community / blog
• Re-usable page templates
• For sale in iTunes store
• Free sample available:
tinyurl.com/ns52yhc
New
forms of
writing
14 of 26Multimedia content and quiz, iBooks Author
18. Textbook L3T
• Textbook on ‘Learning
and Teaching with
Technology’
• Open content
• Published as print on
demand (personalized
version) and online (PDF)
• Edited volume with 100+
contributors
(authors, reviewers, copye
diting, layout)
• Developed with Open
Journal Systems (OJS)
• 1st edition 2011, 2nd edition
2013
• http://l3t.eu
New forms of
editing, peer
review and
production
L3T, E-Book15 of 26
20. • iTunes Store: E-Book Sales Account
• Price-cap at $39.99
• Cut: 30%
• Application and review process
• Tax ID and banking information
• Necessary software: iTunes Producer
• Amazon Store: Kindle Direct
Publishing Program
• Cut is 30% for books between
$2.99 and $9.99 and 65% for
books outside this price range
• No application and review process
• Tax ID and banking information
• Recommended software: Kindle
Previewer, InDesign Kindle plugin
Amazon StoreiTunes Store
21. • Tools for …
• Authoring, layout and
editing,
• Preview and proofing,
• Distribution and
delivery.
• Processes to define…
• Efficient workflows
• Curation of the
manuscript
• Integrity of the edition
• Innovative features
18 of 26Sample Workflow E-Book
22. iBooks Author
• Mac OS only
• Freeware
• Output format *.ibooks
• Platform: iPad
• WYSIWYG Editor
• Layout Templates
• Drag& Drop interactivity through
‘widgets’
• Built-in glossary/index
• PDF-Export
Sigil
• Mac, Windows
• Open Source
• Output format *.epub
• Multiplatform
(iPad, Android, Nook, etc.)
19 of 26Screenshots: iBooks Author, Sigil
23. Xerte/ XOT
• Open Source
• XOT: Server-installation
required
• Output: Flash, HTML5,
SCORM (XOT)
• Xerte Desktop (Windows only):
Flash and SCORM output
• Built-in glossary and TOC
• 75+ page templates for
interactive content
• Accessibility-oriented interface:
user can switch fonts, size, color
scheme
• Responsive layout
• Getting started:
www.xerte.org.uk
Xerte Editor/ Player, XOT20 of 26
24. Open Journal Systems
• Open Source
• Server-installation required
• PDF/HTML
• Offers workflow for
submission, review, copyediti
ng, layout, proofing
• PDF and HTML version are
produced manually
• Getting started: Public
Knowledge Project (PKP):
pkp.sfu.ca/ojs/
• Hosting: libraryhost.com/
Open Journal Systems, trial with LibraryHost21 of 26
25. Pew Internet Reading
Habits Survey (2012)
• 21% of American adults
report that they have read an
e-book in the past year.
• 29% of Americans age 18 and
older own at least one
specialized device for e-book
reading – either a tablet or
an e-book reader.
• Respondents prefer e-books
to printed books when they
want speedy access and
portability.
22 of 26iBook App, iPod touch
26. Sales Report Data
• Kindle e-books surpassed
the combined sales of
paperback and hardcover
copies in the Amazon
online bookstore in 2011.
• E-books represent 18% of
overall publishing revenues
(AAP, 2012)
• E-Book surpass hardcover
sales in first quarter of
2012 and paperback sales
in first half of 2013 (AAP)
Amazon Advertisement23 of 26
27. Assumptions
• Customers will access e-book
mainly via Amazon and
iTunes
• E-Book sales will be approx.
1/3 of print sales
• Kindle as a major platform
Reality Check
• E-Book sales generally low
• All sales through School-
wide online bookstore
• Most sales as epub
24 of 26ISSOTL 2013
28. • Sales constraints, cuts and
restrictions for
iTunes, Amazon, etc.
• Customers access publications
via School’s online bookstore
• No technical problems /
complaints with e-books
• No ‘e-book frenzy’ among our
client group
• Currently: Reviewing Adobe
Digital Publishing Suite for
mobile apps / iTunes
Newsstand
• On the horizon: Augmented
Reality publications
Craig Kapp, Augmented Reality (AACE 2012) 2 of 21
25 of 26
29. 2 of 21
Thank you!available for Download
at panke.web.unc.edu
26 of 26ISSOTL 2013
Hinweis der Redaktion
It is a pleasure to be here today and talk about the digital publishing. Let’s have a look at the topics I want to cover. First of all, I will tell you a little bit about my work context the University of North Carolina at Chapel Hill.Afterwards, the structure of my presentation will roughly follow our e-book learning curve at the School.One of the first questions we were asking as an educational institution and learning organization was 'Why should we care ?' I will briefly highlight why I see e-books as an important educational technology._The next issue we struggled with was to get a clear and, more important,_shared_understanding of what we meant when we talked about e-books. Here, I will provide a working definition and some examples that illustrate the potential breadth of the term.To get a sense of e-books, it is useful to explore the spaces, stores and devices where you can find them.Obviously, we looked at tools, processes and procedures for how to produce e-books.Last but not least, we have been trying to get a sense what our target group, adult learners, will embrace.The final section of my presentation will present some lessons learned.
I work as instructional analyst at UNC School of Government.
----- Meeting Notes (9/25/13 12:27) -----Needed s a slode about the pilot
E-books as an emerging educational technology have certainly evolved in recent years from being on the horizon to right in front of us. Several influential trend reports have highlighted the importance and transformative potential of reading 'e'.
Why are we _talking about e-books? What is so exciting about this format? Why did nobody state 'PDFs will revolutionize education? I believe that there are three distinct, but interconnected reasons forthis, that I categorize as 'the 'functiality of the e-book', 'the legacy of hypertext', and 'the promise ofmobile learning'.
'Depending on the functionality of the reader, e-books allow for interactivity such as searching, bookmarking, annotating, indexing o connecting to external resources for instance dictionaries or encyclopedias. Depending on the infrastructure you choose, they may align well with scholarly search and citation tools, offer interactive experiences and display compelling multimedia content.
This catalog of features connects e-books to the whole discourse universe of digital humanities, in particular hypertext theory and the narrative potential of multimedia. In other words, the momentum of e-books is to a certain extent a re-run of the excitement around the concept of hypertext that we saw in the late 1990ies.
in the long run "the result has alwaysbeen to democratize information and power
The very first electronic versions of books were those digitized by Project Gutenberg in the 1970s. Originally,the interface for reading electronic books was a computer screen. In the late 1990s, special devices for reading electronic books, known as e-readers or simply readers, began to appear on the market. In a narrow definition, e-books are documents specifically designed for mobile "e-readers". These readers can be either specific devices such as Kindle, Nook, Sony Reader, Kobo E-Reader, or specific applications ("apps") that allow for display on iPads, Android and Surface tablets and smartphones. _such as Adobe Digital Editions, iBooks, FB Reader. In addition, browser plug-ins such as Firefox E-Pub Plugin allow to open e-book formats in a standard Web environment.Many current digital publishing projects operate with a broader view of e-books as "volumes accessible online and on mobile devices". This opens the world of e-books up to all sorts of digital content and assets, such as websites, learning objects, e-journals and mobile apps.I will briefly walk you through examples for most of these options. I will share mostly our own projects at the School of Government, for which I have intricate knowledge about development or maintenance, but I will also show some selected outside examples and can provide you with contact information if you would like further information.
Gordon Whitaker’s book “Local Government in North Carolina” was first published in 1993. Just like the previous edition from 2009, the new 2012 edition is an “online only” project. For the 2012 edition, Gordon wanted to explore new ways of presenting his content that go beyond putting a PDF online. We explored different options and decided to use Xerte, an open source authoring tool, in this pilot project. To provide content specifically for the iPad, we also looked at ibooks author, the latest addition to the e-books universe from Apple. Gordon’s MS Word manuscript is stored on SOG Public / LGNC. We created a website that provides links to different content options and additional information about the book: Local Government in North Carolina.
In this collaborative project, ITD and publications developed an e-book in multiple formats that accompanied the release of the print edition of Recruitment and Selection Law for Local Government Employers by Diane Juffras. This prototype allows us to develop the workflow and business process – from the implementation to data storage, to SOG bookstore and alternative shopping option (Amazon, iTunes). The goal was to have a comprehensive pilot for these types of electronic publication.
Specialized content management systems for e-journals (e.g., Open Journal Systems) can be adopted as a functional solution for generating and publishing edited volumes in a Web environment.
Since e-books and online publications mean different things to different people, each project starts with an assessment of goals, constraints and needs. This allows us to decide if we talk about e-books in a narrow sense (formats like e-pub, mobi or ibooks) or in a broader sense (SCORM learning object, Web sites, e-journals, mobile app). Questions include:Should this book be read on e-reader devices such as Nook, Kindle, iPad? Which ones?Should this book pre primarily accessed online through a Web Browser?How important are multimedia elements and hyperlinks (cross references)?Does the book contain special text elements like a glossary?Is the content available for free (open access) or for purchase?
----- Meeting Notes (9/25/13 12:27) -----We the SOGWhy did we start e-books group and what did we hope to learn?How can we approach a new technology in a non-reactive way.The Advisory Group Tom, Susan, Todd, Brad Volk, Katrina What are e-bookThe pilot