14. So here are
a few
things
worth
thinking
about.!
5thfinger!
15. 1. Mobile users are interested in
mobile advertising.!
56% of teens!
37% of adults!
Harris Interactive, 2008!
www.flickr.com/photo/_yupa_/2857165042!
5thfinger!
24. 4. Just because its mobile…!
doesn’t mean it’s viral.!
5thfinger!
25. The power of mobile marketing rests in the marketing.!
Mobile is just the channel.!
5thfinger!
26. 4. Designing for
the mobile web
is similar to the
PC, but not the
same.!
5thfinger!
27. The ability to be
anywhere and
access the
internet adds
some new
considerations. !
5thfinger!
28. Like Context. !
Where are they?!
What are they doing?!
How are they getting to the site (web-to-mobile, OOH call-to-action)?!
5thfinger!
29. 5. Content is still king, but not “king sized.”!
Is the content short and crisp?!
Is it relevant given the context?!
Does it add value that other devices/media doesn’t?!
5thfinger!
