How to market yourself, college students

1. Marketing Yourself
Academic Success Center: Peer Academic Coach, Tutors, and Supplemental Instruction Leaders
By Career Services: Moody Hall 134, (512)448-8530,
think.stedwards.edu/careerservices

2. How Are You Perceived?
• On the internet and social media?
NOTE: Before you meet an employer in person, your name has been searched online
• In resumes, C.V.’s and cover letters?
• At a job interview?
• In networking situations, such as Job Fairs?

3. Your
Online
Image

4. Start By Googling Your
Name
• What hits do you get?
• Are they you or someone else?
• Are they at the top of the list or hidden below?
• Look up: “Ten Tips to the Top of Google Search
Engine”

5. Create a Professional
Social Media Image
• Everyone should have a LinkedIn account
• Professionalize your image on:
-Facebook
-Twitter
-YouTube
-Pinterest
-Blogs
-etc.

6. Your
Image
on
Paper

7. Resumes
• Education/Degree
• GPA and academic honors
• Internships and career targeted experience
• Community service
• Leadership
• Part-time jobs
• Academic coursework/projects

8. C.V. (Curriculum Vitae)
• Similar to resume, but emphasis on:
♦ Academics
♦ Research
♦ Professional seminars
♦ Publications and articles
♦ Professional affiliations
♦ Presentations
• Used to apply to graduate, professional schools,
and to apply for prestigious fellowships

9. Cover Letter
• Heading same as on resume
• Date & Inside address with name, title, address
• Greeting
• Body: why applying, why this company,
special achievements, special projects
• Closing: closing sales “pitch” and “thank you”
• Writing skills are being evaluated
• Opportunity to be conversational and display
your writing skills

10. Your
Image
In Person

11. Job Fairs
• Coming soon: April 11, 2013, 1-4pm, RCC
• Practice firm, confident handshake; Smile!
• Professional attire
• Networking opportunity
• Elevator speech: your key selling points,
what you have to offer them (60-90sec.)
• You must be able to state specific career goals
• Follow-up and thank you’s are very important

12. Networking
• Mix and mingles
• Dining events
• Happy hour events
• Professional association meetings
• Conferences
• Sample elevator speech (60-90sec.):
“I'm a financial advisor with 3 years of experience. I enjoy meeting
people and explaining how I can help them organize their personal
finances -- saving money, saving taxes and achieving financial
security.”

13. Interviews
• Practice, practice, practice
• Use interview stream.com
• Three important questions:
-Tell me about yourself
-What do you know about our company?
-Why should we hire you?

14. Marketing Yourself:
Academic Success
Center

15. Required Skills/Traits
• Not just about your job “duties”
• Make a list of tasks using action verbs
• Make a list of accomplishments
• What special traits are required?
• Traits of everyone working in ASC:
initiative, leadership, organized, time manager, stress manager,
follows written/oral instructions, applies areas of expertise in
practical manner, advisor/counselor, motivator, teaching ability,
communication skills, problem-solver….and many more

16. Resume Entries – SI
Leader• Facilitate highly organized study group sessions
• Plan and develop study group content
• Provide supplemental instruction to college
students
• Collaborate with faculty on effective strategies
• Market program to students
• Monitor attendance and distribute surveys
• Maintain high level of professionalism and serve
as leadership role models

17. Resume Entries – PAC
• Mentor first generation migrant students
• Facilitate students’ academic success and
transition to college
• Schedule and prepare mentee meetings
• Model effective learning behaviors to mentees
• Maintain program documentation and records
• Monitor absences and concerns and make
appropriate referrals

18. Resume Entries – Peer
Tutor• Tutor college level academics in areas of
expertise
• Communicate complex material in clear and
understandable manner
• Maintain strict confidentiality of all student
information
• Provide effective studying and test-taking
strategies
• Develop individualized content and skill-
development tutoring to meet specific needs

19. A true professional is
aware of his/her
professional image
“24/7”