Web Writing with the User in Mind

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Presentation for the NISO Humanities Roundtable, September 23, 2020. We design systems so that students and scholars can discover and access content, yet how do we know we are meeting their needs and expectations? How do we know if our language and taxonomies are enhancing or hindering discovery? In this presentation, you will learn techniques for putting yourself in the mind of your users. You’ll learn what we should do more and what we should do less to better optimize the user experience.

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User experience (UX) is a multidisciplinary venture that encompasses research, design, content, architecture, engineering, and systems. At the University of Arizona, an informal community of practice emerged in 2017 called “UX@UA” to support cross-departmental learning and sharing of resources. This community now includes over 400 students, faculty, and staff who are studying, teaching, and doing UX. Members of the UX@UA leadership team are from the Libraries, Department of English, Eller College of Management, and Digital Learning. In addition to monthly meetup events for sharing knowledge and networking, the group is supporting campus initiatives such as lightweight user testing through a “Tiny Cafe,” a shared participant pool, a drop-in UX consulting hour, a toolkit of reusable templates, and a UX/UI testing zone in the library. In this talk, you will learn how we are building capacity, breaking down silos, and fostering user-centered thinking and practices campus-wide. Presentation for CNI Spring meeting, 2020.

Fostering a UX Culture Across Campus

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Workshop delivered in January, 2020, for the staff of the Copley Library at the University of San Diego. Student success is critical to the mission of the university, but the needs and expectations of our students are evolving rapidly. As a library, how might we empower all students to be successful in 2020 and beyond? Using a design thinking framework, we will spend the afternoon tackling this question together by: - building understanding through empathy exercises and personas - generating ideas through ideation and affinity mapping - visualizing solutions through prototyping

Advancing Student Success: A Design Thinking Workshop

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Presentation by Rebecca Blakiston, America Darling Curl, and Lara Miller at the University of Arizona IT Summit 2019. October 29 in Tucson, AZ. Website content is often hidden behind cumbersome menus. How can we better label, organize, and design navigation so users can find what they need? Learn two information architecture techniques for a better user experience: card sorts for creating categories, and tree testing for identifying navigation paths.

Creating User-Centered Website Navigation

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Keynote presentation at the Web Content for Everyone Symposium: Usability, Accessibility, and Content Creation. Held at Ferris State University in Big Rapids, Michigan, May 15, 2019. Our university websites are the primary way we deliver information to students, faculty, and staff. So it’s critical that people of all backgrounds and abilities are able to find, access, and understand our web content. In this presentation, you’ll learn the key principles to creating content that is useful, usable, and accessible to all. We will discuss techniques including plain language, heading structure, content prioritization, meaningful links, alternative text, and more. Attendees will: * Recognize why plain language is important to inclusive design * Be able to create content accessible to screen readers * Understand how to write content grounded in principles of universal design

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Keynote presentation for the Michigan Academic Library Association Annual Conference. #mialaac19 Academic libraries are essential contributors to the higher education mission, supporting student success, faculty research productivity, and community engagement. And as the role of the academic library evolves, we are given countless opportunities to provide value through ever-transforming spaces, technology, collections, programs, and services that meet the needs and expectations of our students and faculty. Even with resource constraints, our options are unlimited, and our potential is huge. In this presentation, we’ll discuss ways the modern academic library is positioned to provide unique and significant value to our campus communities. Applying a user experience framework, let’s challenge ourselves to ask: how might we assess, iterate on, and build upon our value by focusing in on what really matters the most?

A Human-Centered Strategy for Advancing Library Value

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Presentation by Rebecca Blakiston and Ann Shivers-McNair at edUi in Charlottesville, VA, October 2018. In higher education, forms are everywhere. Students use them to register for classes, staff use them to get technical help, and faculty use them to request classroom spaces and technology. But too often, we don’t give these forms the care and nurturing they deserve. In this session, attendees will learn how to empathize with users in order to design and write forms that are better for the people who have to use them. Attendees will learn how to ensure their forms are inclusive, approachable, and human-centered. We will cover a range of considerations from format, plain language, and structure to details like confirmation messages, button placement, and field labels. By the end of this session, attendees will be able to create forms that have users saying, “that’s nice!” and not, “this sucks!”

Do No Harm: Making Better Forms for People

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Presentation by Rebecca Blakiston and Gardie Lueders at the AzLA 2018 Annual Conference in Mesa, AZ. Libraries provide a lot of valuable services to graduate students, but how can we make these services more useful and impactful? Learn how the University of Arizona Libraries is studying the graduate student experience to better serve this user group. We will discuss how we gathered data through experience mapping, user interviews, and environmental scanning. We'll also discuss how the user experience (UX) team collaborated with research and learning librarians and the marketing manager to uncover insights and generate solutions.

Understanding the Graduate Student Experience

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Design thinking puts users at the forefront. It encourages us to practice empathy, observe our surroundings, question assumptions, and identify big problems. It then asks us to prototype and iterate on solutions. Inspired by the power of these concepts, University of Arizona Libraries initiated a library-wide design thinking project. This inclusive, collaborative effort guided strategic initiatives and put user experience in the minds of library employees at all levels. Presentation at Designing for Digital 2018 in Austin, Texas.

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Presentation for edUi in Charlottesville, VA, 10/24/16. Auditing content, analyzing processes, creating governance structures, developing workflows, writing standards and style guides, organizing trainings… naysayers will argue that content strategy can be expensive, time-consuming, and a royal waste of time. We disagree. In this talk, we’ll share some quick and dirty content strategy methods you can use to get your efforts moving without going broke or losing your mind. We’ll also share how we advocated for content strategy at our institution, convincing the naysayers that it’s worth the investment and that the long-term impacts will benefit us all. What you’ll learn: - Cheap, quick methods to improve your web content - Practical strategies for getting buy-in from naysayers - Tried and true ways to set a foundation for long-term content strategy initiatives

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Learn how a band of fearless library professionals are ripping the guts out of their website using content strategy. When we started this project in early 2014, the University of Arizona Libraries website was a monster—5,000 unwieldy web pages of outdated, irrelevant, and unfriendly content. After sorting through all of the squishy entrails captured in our content audit, we left the lab to learn about our users and stakeholders—their needs, expectations, and priorities. With data in hand, we decided what content to kill and bury, what could be resurrected, and how to focus our content efforts going forward. We are now working with a dozen content managers to revamp the web pages they hold dear and make our content more human. To keep the beast at bay, we are creating a system of workflows, standards, and accountability and giving our managers the training and tools they need to be successful. Presented by Rebecca Blakiston and Shoshana Mayden at edUi 2014 in Richmond, Virginia, September 30th.

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