Pinterest is a social media platform that allows users to create and share collections of images, videos, and other visual content on pinboards. Users can browse pinboards created by others for inspiration, and "re-pin" or "like" images to their own boards. The platform aims to connect people through things they find interesting. Pinterest launched in 2009 and grew rapidly, reaching over 12 million users. Most Pinterest users are women between the ages of 25-44 who use the site to organize ideas, find inspiration, and get creative. The document discusses how technical communicators can take advantage of features like email notifications, contests, and analytics to engage audiences.

1. Pinterest for the Technical
Communicator
Karen Flam
karenflam@yahoo.com
@karenflam
http://www.linkedin.com/in/kflam

2. • What is Pinterest?
• How to use it
• WHY??? (WIIFM?)
• Specific applications for Technical
Communicators
• New Features

3. What is ?
• Pinterest is a pinboard-style social photo
sharing website that allows users to create
and manage theme-based image collections
such as events, interests, hobbies, and
more.
• Users can browse other pinboards for
inspiration, 're-pin' images to their own
collections or 'like' photos.

4. What is ? (Continued)
• Pinterest's mission is to "connect
everyone in the world through the
'things' they find interesting ".
• Founded in 2009 by Ben
Silbermann (of West Des
Moines, Iowa), Paul Sciarra, and
Evan Sharp.

5. What is ? (Continued)
• Pinterest became the fastest site in
history to break through the 10 million
unique visitor mark.
• With an initial Closed-Beta population
of 5,000 users in 2010, Pinterest now
has over 12 million users.

6. Who uses ?
According to Google Ad Planner:
•Pinterest's user base is made up
of 80% women.
•Over half of those using
Pinterest fall into the 25-44 age
range (30% 25-34 / 25% 35-44).

7. Why ?
• Organize
• Re-purpose
• Add Creativity

8. Email Notifications - Immediate

9. Email Notifications - Weekly

10. DEMO
http://www.pinterest.com

11. Contests
From Awesome to Annoying in just 30 days

12. Whole Foods Cookie Swap –

13. Of special “pInterest”
http://pinalytics.co.uk/
• Analytics
• Copyright Infringement
• Phishing Scams

14. Unique Uses
Wall Street Journal

15. Unique Uses - Peugeot

16. Thank you for your attention!
Karen Flam
karenflam@yahoo.com
@karenflam
http://www.linkedin.com/in/kflam