A 60-minute webinar, where we talk about everything you need to know about Facebook Advertising. You’ll learn about: - Why is it important to advertise on Facebook - 7 ways in which you can promote your business - New trends for advertising on Facebook Watch the complete webinar here - https://youtu.be/bKIEp8up1uM

1. How Facebook Ads Work

2. Join us on Twitter using #BrewTalk

4. Agenda
● Why is it important to be Marketing Facebook in this age
● Tweaks for creating effective Facebook ads
● 7 ad options for marketing on Facebook’s platform
● New trends arising for marketing on Facebook

5. ● Daily active users – DAUs were 1.45 billion on average for March 2018
● Monthly active users – MAUs were 2.20 billion as of March 31, 2018
● Mobile advertising revenue – Represented approximately 91% of
advertising revenue for the first quarter of 2018,

6. It Is Wise To Run Themed Cycles
Days
Wednesday insights, Saturday fun story, Monday
statistics, etc.
Frequency
1 post a day
Best days
Thursday & Friday
Best hour:
1:00 pm – most likes
3:00 pm – most shares
Themed Cycles

7. Choosing The Right Objective

8. Payment Options
Daily Budget vs Lifetime Budget

9. Layout

10. A/B Split Testing

11. 7 different ways of marketing on Facebook

12. Facebook Business Page
Free Marketing Tool

13. Facebook Classic Ads
● Demographic Targeting
● Set Budget
● A/B Testing

14. Facebook Contests
Running Facebook
contests, sweepstakes,
or promotions is
another Facebook
marketing tactic that
can increase fans and
brand awareness.

15. Facebook Promoted Posts
Popular for
increasing reach
for a specific post

16. Sponsored Stories
Sponsored Stories seek to
capitalize on the “word of
mouth” marketing concept.

17. Facebook Open Graph
Facebook Open Graph lets businesses label a
user’s action with their app.

18. Facebook Exchange(FBX)
Facebook Exchange
lets advertisers take
advantage of ad
retargeting

19. New Trends in Facebook Marketing
1. Shopping in Instagram Stories
1. Augmented Reality Ads
1. Facebook Stories Ads
1. Playable Ads
1. Facebook Page Recommendations
1. Redesigned Pages on Mobile
7. Video Metrics Updates
8. Self-Serve Brand Lift in Test
and Learn
9. Video Creation Kit
10. Value-Based Lookalike
Audiences
11. Value Optimization with
Minimum ROAS Bidding

20. Social Media Marketing Platform For You