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7 Tips to Create
ldigh-Quality Content
fiou lnstagram in
STATUS�REW
IfyouwanttogrowyourbusinessonInstagram,thenitbecomesimmensely
importantforyoutocreatehigh-qualityandbestcontentforInstagramthat
succeedsinengagingwithyourfollowers.However,itiseasiersaidthan
donebecausemostofthebusinessesorbrandsfailtofigureouthowto
createhigh-qualityInstagramcontent.Mostlypeoplestrugglewiththese
questionthatwewouldbeansweringinthisblog.
WhytouseInstagramforbusiness?
IfyouconsiderInstagram,itgathers50
timesmoreengagementperfollowerthan
Facebook,and120timesmore
engagementperfollowerthanTwitter,it
standstoreasonwhybigbusinessesand
brandsarejumpingonthevisual
bandwagon.
HowtoplanyourInstagramcontentstrategy?
BeforeyoustartpublishingcontentonInstagram,itisimportanttoask
thesetwoimportantquestionstoyourself:
Whoisyouraudienceandwhattypeofcontenttheyexpectfromyour
brand?Answeringthesequestionssuccessfullywouldassistyouincreating
goodcontentforInstagram.
1.Determine
thebest
performing
content
Instagramisallaboutvisualinspirationbutimageisanumbrellatermthat
needstobenarroweddownwhenitcomestoInstagram.Shareimagesthat
enhanceyourvisualpresenceandbringtolightyourbrandutility.
Maintainanarrativepatternthroughyourimagessuchthatitbecomesyour
signatureoveraperiodoftime.
2.Command
attentionwitha
bigideaanda
theme
WhenusingInstagramforbusiness,yourendgoalistopersuadeyour
audiencetodosomeaction.Useacommonthemethatbindsthediverse
imagesonyourprofile.
Here’showKitkat,afamouschocolatebrand,buildsitscommunityon
Instagram.Fewofitspostsaresodeliciousthatit’dliterallymakeyoucringe
forabreak.
AndsurprisinglAndsurprisingly,attheendofthedaythatiswhatwewant;toalterbehavior
ofouraudiencebyinducingaction.
Thisisoneofthewaysofgradually
developingalikelihoodforyourproduct,
forbuildingyourbrandinthemindofyour
audience.Oncetheyarecommittedtoyour
ideas,theywouldunconsciouslyreciprocate
theirgratitudeintherealworldbychoosing
yourbrandoverothers.yourbrandoverothers.
3.Learntheart
ofhashtags
HashtagisessentiallythewayoftaggingyourpicturesonInstagramand
therebyconnectingittothepoolofotherphotosalreadyexistingunder
thatTag.
Itismuchlikedistributingyourimageamongstdifferentuserbase,beyond
youraudienceonInstagram.ItisanexcellentwaytouseInstagramfor
Businessandengagewithyourtargetaudience.
AstudybyMaxAstudybyMaxWoolfrevealsthatphotoswithmorehashtagshavehigher
likes.
5-11hashtagsinasinglepostis
consideredanidealnumber.
4.Run
promotion
campaignsand
contest
OnewayforBusinessestogainmoreaudienceonInstagramistorun
promotionalcampaignswithHashtagsorphotocontestsaskingyour
audiencetoshareimagesrelevanttoyourbrand.
Sharpiedoesthatreallywell.Theycreateacampaignaroundoneofthe
popularHashtag#Iloveyoutoconnectwithaudiencebeyondtheirown
followers.
WithgreatvisualsandprolongeduseofthisHashtag,theywereableto
fetchbetterengagement,morecommentsandfavorites.
Hostingsuchcontests,inspireyour
audiencetoparticipateandconnect
withyourbrand.Thisalsointroduces
yourbrandinthecommunitiesofyour
followers.
5.Focusonuser
generated
content
UGCstandsforUserGeneratedContent.Itisoneofthemosteffective
waystogeneratebuzzaboutyourbrandonInstagramandothersocial
mediaplatforms.Insimplewords,UserGeneratedContentiswhenusersof
aparticularbrandshareitscontentwithorwithoutencouragementfrom
thebrandthemselves.
Thisstrategyworksefficientlyforbig&wellestablishedbrands,however,if
youarestillstrugglingtoestablishyourbrandonline,thenuserswouldnot
createcontentaboutyouwithoutanyincentiveorencouragement.Thus,
youshouldrunacontestorpromotionaleventwhereuserswouldget
somethinginreturnforcreating&sharingcontentforyourbrand.
ForExample:Onlinefurniturestore
WayfairrunsafunUGCcampaign
allowinguserstoshowcasetheproducts
thattheypurchasedfromWayfairusing
thehashtag#WayfairAtHome.
6.Maintain
postingtime
andfrequency
IfyouareusingInstagramforBusiness,itisimportanttopostconsistently.
Sendingoutpostsattimeswhenyouraudienceismostactivecanhelpyour
businessconnectbetter.BurritoPrincipleofContentPublishing,givenby
DarianRodriguezHeyman,founderofNonprofitBootCampsaysthebest
timetopostonsocialmediaisduringtheirdowntime,whentheyaremost
likelytobeactiveonsocialmedia.
7.Consider
Instagramasa
sourceofmicro
blogging
Movingintheworldofquickfixesandreadymadecontent,Instagramis
pickingtrendasanavenuetomicrobloggingwhereyoucanpouryour
productstoryinnotmorethan2,200characters.Thiscondensedformof
bloggingisagreatwaytodisplayyourproductalongwithavisualelement.
Tolearnmoreorstartafree14-daytrial
visit:https://statusbrew.com

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Create High-Quality Content On Instagram To Engage Followers