Startup Turkey 2016 - Ross Kingsland

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The Secret Behind Growth Hacking

Ross
Kingsland
Inception Growth

The Secret Behind
Growth Hacking
Ross Kingsland,
CEO and Founder of Inception Growth
StartUp Turkey, Feb 2016
@RossKingsland1 InceptionGrowth.net

What Is Growth Hacking?
@RossKingsland1 InceptionGrowth.net

We hope growth is this easy….
@RossKingsland1 InceptionGrowth.net

…in reality it is more like this
@RossKingsland1 InceptionGrowth.net

SSShhhhh……
The Growth Hacking Secret
• Growth Hacking Strategy
• Growth Hacking Psychology (rarely is this
discussed)
@RossKingsland1 InceptionGrowth.net

InceptionGrowth.net@RossKingsland1

Your True Guide
@RossKingsland1 InceptionGrowth.net
John Egan, Growth Engineer

Growth Hacking Customer
Psychology
• “If you don’t
know people you
don’t know
business”
@RossKingsland1 InceptionGrowth.net

Emotion Drives Everything We Do

What is a science Growth
Hacking experiment?
• Start with a hypothesis
• Develop an experiment to test hypothesis
• Set the starting conditions
• Measure the results
• Analyses the results (avoiding confirmation bias)
@RossKingsland1 InceptionGrowth.net

How To Hack A Hypothesis
@RossKingsland1 InceptionGrowth.net

The Only 2 Forces That Drive
Everyone’s Decision Making
@RossKingsland1 InceptionGrowth.net

Pain
Pleasure
@RossKingsland1 InceptionGrowth.net

Science Is Not Luck
@RossKingsland1 InceptionGrowth.net

Core Principles of Influence
• Social Proof
• Authority
• Scarcity
• Consistency &
Commitment
• Liking
• Reciprocity
@RossKingsland1 InceptionGrowth.net

Social Proof
@RossKingsland1 InceptionGrowth.net

Social Proof
@RossKingsland1 InceptionGrowth.net

Authority
@RossKingsland1 InceptionGrowth.net

Authority
@RossKingsland1 InceptionGrowth.net

Scarcity (or fomo)
@RossKingsland1 InceptionGrowth.net

Scarcity (or fomo)
@RossKingsland1 InceptionGrowth.net

To Stand Out, You Have To
Be Outstanding
InceptionGrowth.net@RossKingsland1

Commitment & Consistency
InceptionGrowth.net@RossKingsland1

Commitment & Consistency
InceptionGrowth.net@RossKingsland1

Commitment & Consistency
InceptionGrowth.net@RossKingsland1

Liking
@RossKingsland1 InceptionGrowth.net

Liking
@RossKingsland1 InceptionGrowth.net

Reciprocity
InceptionGrowth.net@RossKingsland1

@RossKingsland1 InceptionGrowth.net

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75539-Cyber Security Challenges PPT.pptx

75539-Cyber Security Challenges PPT.pptx

Startup Turkey 2016 - Ross Kingsland

1. Ross Kingsland Inception Growth

2. The Secret Behind Growth Hacking Ross Kingsland, CEO and Founder of Inception Growth StartUp Turkey, Feb 2016 @RossKingsland1 InceptionGrowth.net

3.

4. What Is Growth Hacking? @RossKingsland1 InceptionGrowth.net

5. We hope growth is this easy…. @RossKingsland1 InceptionGrowth.net

6. …in reality it is more like this @RossKingsland1 InceptionGrowth.net

7. SSShhhhh…… The Growth Hacking Secret • Growth Hacking Strategy • Growth Hacking Psychology (rarely is this discussed) @RossKingsland1 InceptionGrowth.net

8. InceptionGrowth.net@RossKingsland1

9. Your True Guide @RossKingsland1 InceptionGrowth.net John Egan, Growth Engineer

10. Growth Hacking Customer Psychology • “If you don’t know people you don’t know business” @RossKingsland1 InceptionGrowth.net

11. Emotion Drives Everything We Do

12. What is a science Growth Hacking experiment? • Start with a hypothesis • Develop an experiment to test hypothesis • Set the starting conditions • Measure the results • Analyses the results (avoiding confirmation bias) @RossKingsland1 InceptionGrowth.net

13. How To Hack A Hypothesis @RossKingsland1 InceptionGrowth.net

14. The Only 2 Forces That Drive Everyone’s Decision Making @RossKingsland1 InceptionGrowth.net

15. Pain Pleasure @RossKingsland1 InceptionGrowth.net

16. Science Is Not Luck @RossKingsland1 InceptionGrowth.net

17. Core Principles of Influence • Social Proof • Authority • Scarcity • Consistency & Commitment • Liking • Reciprocity @RossKingsland1 InceptionGrowth.net

18. Social Proof @RossKingsland1 InceptionGrowth.net

19. Social Proof @RossKingsland1 InceptionGrowth.net

20. Authority @RossKingsland1 InceptionGrowth.net

21. Authority @RossKingsland1 InceptionGrowth.net

22. Scarcity (or fomo) @RossKingsland1 InceptionGrowth.net

23. Scarcity (or fomo) @RossKingsland1 InceptionGrowth.net

24. To Stand Out, You Have To Be Outstanding InceptionGrowth.net@RossKingsland1

25. Commitment & Consistency InceptionGrowth.net@RossKingsland1

26. Commitment & Consistency InceptionGrowth.net@RossKingsland1

27. Commitment & Consistency InceptionGrowth.net@RossKingsland1

28. Liking @RossKingsland1 InceptionGrowth.net

29. Liking @RossKingsland1 InceptionGrowth.net

30. Reciprocity InceptionGrowth.net@RossKingsland1

31. @RossKingsland1 InceptionGrowth.net