1. Growth Hacking
Bartek Kiszala @kiszal
piątek, 25 stycznia 13

2. Facts about Base CRM
piątek, 25 stycznia 13

3. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
piątek, 25 stycznia 13

4. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
piątek, 25 stycznia 13

5. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
piątek, 25 stycznia 13

6. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
piątek, 25 stycznia 13

7. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
• Delivery model - SaaS
piątek, 25 stycznia 13

8. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
• Delivery model - SaaS
• Business model - Freemium
piątek, 25 stycznia 13

9. What is growth hacking?
piątek, 25 stycznia 13

10. What is growth hacking?
Achieving growth by engineering and
writing code.
piątek, 25 stycznia 13

11. Why growth hacking is
important for a startup?
piątek, 25 stycznia 13

12. Why growth hacking is
important for a startup?
It allows growing your company without
spending $$ on marketing and sales.
piątek, 25 stycznia 13

13. Base CRM Growth
piątek, 25 stycznia 13

14. Base CRM Growth
piątek, 25 stycznia 13

15. Base CRM Growth
piątek, 25 stycznia 13

16. What is the magic behind
growth?
piątek, 25 stycznia 13

17. Sorry...
piątek, 25 stycznia 13

18. 5 steps for Growth Hacking
piątek, 25 stycznia 13

19. 5 steps for Growth Hacking
1. Set goals for growth
piątek, 25 stycznia 13

20. 5 steps for Growth Hacking
1. Set goals for growth
2. Decide on activity to achieve goal and
set hypothesis regarding the activity
piątek, 25 stycznia 13

21. 5 steps for Growth Hacking
1. Set goals for growth
2. Decide on activity to achieve goal and
set hypothesis regarding the activity
3. Run the experiment and gather data
piątek, 25 stycznia 13

22. 5 steps for Growth Hacking
1. Set goals for growth
2. Decide on activity to achieve goal and
set hypothesis regarding the activity
3. Run the experiment and gather data
4. Analyze results and verify hypothesis
piątek, 25 stycznia 13

23. 5 steps for Growth Hacking
1. Set goals for growth
2. Decide on activity to achieve goal and
set hypothesis regarding the activity
3. Run the experiment and gather data
4. Analyze results and verify hypothesis
5. Repeat steps 2-4
piątek, 25 stycznia 13

24. Growth goals at Base
piątek, 25 stycznia 13

25. Growth goals at Base
• Bring more people to the system -
distribution & acquisition
piątek, 25 stycznia 13

26. Growth goals at Base
• Bring more people to the system -
distribution & acquisition
• Deliver product value ASAP - engaging
customers, keeping them active
piątek, 25 stycznia 13

27. Growth goals at Base
• Bring more people to the system -
distribution & acquisition
• Deliver product value ASAP - engaging
customers, keeping them active
• Increase premium conversion by
delivering more value
piątek, 25 stycznia 13

28. Experiment that worked
piątek, 25 stycznia 13

29. piątek, 25 stycznia 13

30. Experiment that failed
piątek, 25 stycznia 13

31. piątek, 25 stycznia 13

32. Growth hacking mindset and
culture
piątek, 25 stycznia 13

33. piątek, 25 stycznia 13

34. You might as well not change it at
all if you're not going to measure
the impact of that change
Marc Pincus founder of Zynga
piątek, 25 stycznia 13

35. Questions?
piątek, 25 stycznia 13