Slides of the IoTers Week of the Startup Scaleup Acceleration Program.

1. The many faces of the
Internet of Things
Kick-off Workshop
Madrid, 21 October 2015

2. 2
“We are now feeling the first tremors of the most profound
technological disruption in the history of humanity:
networked, embedded intelligence in the most ordinary
physical objects of the manufactured world—even objects
implanted in the human body itself.
Ultimately, this phenomenon will change civilization more
than electrification, the telephone, the train, the automobile,
the airplane, and the Web all put together.”
Harbor Research Perspectives
(Smart Systems Newsletters)

3. 3

4. 4
IoT Ecosystem
[source: TechCrunch]

5. 5
The Internet of Things is much more than things.
The starting point for Internet of Things applications are the things themselves.
But things are only the first tier of the Internet of Things.
Forbes (Gil Press quoting Jim Heppelmann, President and CEO of PTC) : “The Internet
Of Things' Best-Kept Secret”
“Creating, operating, and servicing smart, connected products is what the
Internet of Things is all about,”
Products are created today very differently than in the past, with the help of
a whole new technology stack:
® part of the product is hardware …
® and part of it is software …
® and part of the software is in the product and part of it is in the cloud …
® and the cloud has a whole new computing architecture.

6. 6
http://postscapes.com/what-exactly-is-the-
internet-of-things-infographic

10. Stefan Ferber (Boch IoT Blog): An IoT business ecosystem is like a coral reef. There is an abundance
of species, symbiosis, and co-evolution … [] any approach which sees every start-up creating “its” own
platform instead of joining existing ecosystems, might limit our joint efforts for the IoT

11. This implies new opportunities and challenges in both business and technology
Business Arena
Business
models
Rely On
Integration of
services
Integration of
devices and data
- Compatible
semantics
- Data Management
- Analytics
- Security & Privacy
Rely On
Rely On
New business models
become possible.
New insights arise
that give competitive
advance.
Retail & Logistics (RFID,
eBeacon, automatic
payment, traceability, etc.)
Industry 4.0 (Smart Factory.
Mobile Workers,
Automation, etc.)
Mobility, Transportation,
Cars,, … (events and data
integration and processing, ,
integration with back-end
systems, etc.)
…
Technological Arena
New Technical Challenges
Scalability
• Most IoT projects starts small.
• Big Data starts with little data
Interoperability-
Composability
…
BIG DATA
development
platforms
Vertical
Solutions
Domains and
ecosystems
Opportunities grow …, but also
problems grow
- Device identification
- Analytic are required
- Privacy & Security issues
- Get the right data at the right time.
- Get the right service at the right
time.
- Testability and debugging.
- Accountability.
As Data and Services grow (BIG
DATA, BIG CODE)
As the number of devices
and applications grows
Application value ¯
Data value ­
One Object
One Application
Many devices from
Different vendors
Multiple Objects
Multiple Applications
Many Apps developed
With different platforms
Can be integrated in