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Concierge MVPLearning from early adopters at Food on the Table<br />Manuel Rosso<br />
Food on the Table helps families eat better and save money at the grocery store.<br />
We combine your family’s food preferences with sales at your local grocery store to create a meal plan and organized groce...
Why Concierge MVP?<br />If you can't get them to adopt your idea with high-touch, face-to-face service, they sure as hell ...
Finding the first 20 users<br />Leveraged relationships built in early discovery.<br />Identified mavens.  Asked them to r...
Learn First, Code Last<br />1st Interaction<br />Face to face, Out of the office.<br />Learned how they solved the problem...
Get over your vision and think simple<br />Abandoning the complexity of the large vision allowed us to focus on what reall...
What we learned<br />Don’t try to learn it all at once, break it into small steps.  (store selection, recipe selection, et...
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Manuel rosso concierge_mvp_-_lean_startup_sxsw

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Presentation by Manuel Rosso at SXSW 2011 #leanstartup track

Veröffentlicht in: Business

Manuel rosso concierge_mvp_-_lean_startup_sxsw

  1. Concierge MVPLearning from early adopters at Food on the Table<br />Manuel Rosso<br />
  2. Food on the Table helps families eat better and save money at the grocery store.<br />
  3. We combine your family’s food preferences with sales at your local grocery store to create a meal plan and organized grocery list<br />How it Works<br />Select your favorite grocery store<br />Select what your family enjoys eating<br />Build a meal plan based on your preferred ingredients that are on sale at your favorite store<br />Go shopping with a super organized grocery list<br />Prepare our chef curated recipes in no more than 45 minutes<br />
  4. Why Concierge MVP?<br />If you can't get them to adopt your idea with high-touch, face-to-face service, they sure as hell are not going to buy into your cold web page.<br />At the SLLC I told the story of user #1 <br />This is the story of users #2 to #20.<br />
  5. Finding the first 20 users<br />Leveraged relationships built in early discovery.<br />Identified mavens. Asked them to recommend candidates.<br />Reached out to our own networks.<br />Defined general user profile but kept it flexible.<br />Do you feed your family? Do you want help? You are in!<br />Not in a position to deny interested prospects.<br />Our hypothesis was very likely wrong.<br />Approached candidates with an open mind<br />Learned about their problem and how they solved it.<br />Introduced our solution after knowing we could help them.<br />
  6. Learn First, Code Last<br />1st Interaction<br />Face to face, Out of the office.<br />Learned how they solved the problem on their own.<br />Verbally positioned our solution as it would look like on the web but rapidly iterated based on reaction.<br />2nd Interaction<br />Phone conversation.<br />Emulated the web experience through questions but clarified when necessary.<br />Delivered recipes and grocery list through email.<br />Further Interactions<br />Attempted to make it as autonomous as possible.<br />Focused on the experience, not code.<br />Used Google Apps as proxy for “dynamic” web pages.<br />
  7. Get over your vision and think simple<br />Abandoning the complexity of the large vision allowed us to focus on what really mattered… <br />…How are we going to solve their problem!<br />
  8. What we learned<br />Don’t try to learn it all at once, break it into small steps. (store selection, recipe selection, etc…)<br />Move on to the next step when you can anticipate what your early adopters are going to say before they say it.<br />Automate when you are spending most of your time doing repetitive tasks that slow down your learning.<br />If your currency is learning, only code when it will make learning cheaper.<br />

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