Presentation of Amal Dokhan at Startup Istanbul 2016, 6-10 October, Istanbul, Turkey

2. Journey Mapping for
Startups
Customer Journey mapping, Jobs to be done,
By @amaldokhan
King Abdullah University of Science and Technology

3. The
Startup
Oath
I
am
an
Entrepreneur
I
keep
my
word.
And
I
will
keep
my
word.
SO
SAY
WE
ALL.
I
am
a
troublemaker
problem
seeker
a
solu=on
creator!
I
apologize
when
I
make
mistakes
but
I
am
not
afraid
to
make
more
and
beDer
mistakes
I
don’t
ask
FOR
permissionS
I
Get
things
done
Judge
me
I
don’t
care
I
may
become
rich
&
famous
but
I
promise
I
will
always
remember
That
the
journey
is
the
reward
I
will
never
walk
this
journey
alone
I
will
con=nue
being
demanding
as
long
as
I
live
I
will
never
build
anything
that
nobody
wants
I
will
always
put
customers
first
I
will
fail
and
fail
again
un=l
I
succeed.

8. "Don't make the mistake of trying to
understand your startup's customers
through assumptions"

9. Design Thinking
For Strategic Innovation

13. What Is Customer Journey
Mapping?
A customer journey map tells the story
of the customer’s experience: from initial
contact, through the process of
engagement and into a long-term
relationship.
" A customer journey map documents
every step of the relationship between
startups and users and allows you to
continually capture the gaps "

14. WHY Customer Journey Mapping
• Identify and evaluate all Touch Points
of Customer Interaction
• Get feed back from your team
• Communicate with the Customers to
know their perspective
• Make Smart Use of the Data Collected

15. You need a continuous need
finding methodology

19. Jobs To be Done
From
the
toolkit
of
Innova6on

20. Red Tomato PIZZA

23. VIP FRIDGE MAGNET

24. User Journey Map
Map the experiences over time. Plot the highs and lows