Growth Hacking is a stupid term. You should simply be smart about growing your business. And that means being metric-driven, iterative and experimental. While the concept of Lean Startup has become commonly accepted in product development, marketing is still catching up. Subversive marketers Greg Isenberg (5by) and Dmitri Leonov (Sanebox) will lead this session, in which you'll learn which growth metrics to focus on in your business and how to drive them.

1. Growth hacking is stupid

2. • Acquisition
• Activation
• Retention
• Referral
• Revenue

3. • It depends
• It can/should change
• Separate dashboard for a key driver
• Key jobs of a CEO/Founder
–Choosing metrics to focus on
–Allocating resources
–Setting the culture (of metrics driven
growth)

4. • Acquisition hacks
– Serve different pages to different traffic
– Ad formats
– Email marketing
– Blogger outreach
• Activation hacks
– 7 friends in 10 days
• Retention hacks
– Email, push notifications
• Referral hacks
– Qualifying users before sharing
– Easier to get an engaged user to do more
• Revenue hacks
– Frame, anchor pricing