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MY JOURNEY – Riikka Lindström
Agenda today:
ACT0 - background
ACT1 – baby steps
ACT2 – going serious 
ACT3 – growth!
ACT0
KITTILÄ, Lapland 1976- 1996
KEMI 1996- 1998



LEARN!
ROVANIEMI 1998- 2000



LEARN!
MILANO 2000- 2001




LEARN!
  NETWORKING
MILANO 2000- 2001
MEXICO




ICE BREAKER
MOTHERHOOD
BACHELOR
DON JOHNSON BIG BAND/ ON THE ROAD
Jyväskylä 2005-2006
LEARN!
USABILITY RESEARCH
DESIGN-/BRANDSTRATEGY




                         WWW.MAGISSO.COM
CHALLENGE1

BUSINESSWOMAN,
 
 
 
 
 
 
 
ME?
 2007
Baby Steps..




               ACT1
3. YEAR, Turku 2008-2009




                            LEARN!
Master in industrial design 2008, University of Lapland




           MASTER THESIS
CHALLENGE2




              2008
               Economic downturn
Going serious..




                  ACT2
STRATEGY1, 2009
STEP 1
STEP 2
www.kaltio.com/


STEP 3
Empathic
Design research
     2011
The method?




BEP, BAT
REQUIREMENTS




NEEDS




HIDDEN NEEDS
Ideation
1 CONTEXT                            2 DUST & NOISE
 -Environment                            -requirements
-Customer/User
   Experience
  -Dust & Noise       3 Creating
    Scenarios     CUSTOMER VALUE
                    -Value analysis
                      -Potentials
                        -Vision
                   -Innovation Focus
Research,
Design strategy,
  Innovation
  2010-2011
LEARN!
9.12.2011 Aalto Professional Diploma in
Creative Business.

9.1.2012 International Design Business
management certificate, IDBM pro
Tallinn 2011




                NETWORKING
SHANGHAI 2011




                 NETWORKING
CHALLENGE3




              2011
               Economic downturn
ACT3
        Growth!
2013
        INTERNATIONALIZATION

                                            CUSTOMER 1

                                            CUSTOMER 2
    COMPETITOR 2                            CUSTOMER 3
                                            SPONSORSHIP
                   COMPETITOR 3
                                              INNOVATIVE
                             COMPETITOR 4

         COMPETITOR 1




STRATEGY2, 2011
Radical service innovation..




       MARKETING
       CASE


                                STEP1
ROADMAP 2011-2015


                                    2015
                             2013




                      2011




2010
                                    STEP2
STEP3
BUSINESSWOMAN,
 
 
 
 
 
 
 
ME?
MY JOURNEY AS AN 
 ENTREPRENEUR

                                             2012
                STRATEGY2
                     2011

        STRATEGY1
                2009
                          growth!

                             going serious.. 
                      2008



2006       baby steps
MY JOURNEY AS AN 
ENTREPRENEUR..




               LEARN!
MY JOURNEY AS AN 
ENTREPRENEUR..




                     PLAN!
MY JOURNEY AS AN 
ENTREPRENEUR..




            NETWORK!
MY JOURNEY AS AN 
ENTREPRENEUR..




             THINK BIG!
MY JOURNEY AS AN 
ENTREPRENEUR..




               DREAM!
DREAM!
Dreams 2011..



DREAM!
DREAM!
STORY TO BE CONTINUED…

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Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia