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Ross Kingsland
Founder and CEO
Inception Growth
@RossKingsland1
InceptionGrowth.net
Hacking Growth Hacking
1. Why Growth Hacking?
2. Growth Hacking Framework
@RossKingsland1
My Single Biggest Mistake
“I would rather be right, than rich”
@RossKingsland1
A New Hope
1. Have no assumptions
2. Test everything
3. Growth is a mindset
4. Must have Product / Market
Fit
@RossKingsland1
The Truth
@RossKingsland1
Who Do We Work With?
• Business Owners
• Founders
• CEOs
• Partners
• Boards
• Directors
Common Factor:
Everyone we work with wants a
significantstep change in their business growth
@RossKingsland1
@RossKingsland1
@RossKingsland1
In Other Words…
Accelerated Growth
Accelerated Growth
Current Growth
Check one two
three
Growth Is A Science
@RossKingsland1
Why Growth Hacking?
@RossKingsland1
Old school
traditional
marketing model
Lean Marketing
@RossKingsland1
The Growth Hacking Framework
@RossKingsland1
5 Strategies You Can Use Today
@RossKingsland1
1. Acquisition
@RossKingsland1
1. Acquisition
@RossKingsland1
Examples:
• SEO
• Viral Marketing
• Strategic Partnerships
• PR
• Unconventional PR
• Search Engine Marketing
• Social and Display Ads
• Offline Ads
• Email Marketing
• Blogs
• Content Marketing
• Target Market Blogs
• Business Development
• Sales
• Affiliate Programs
• Existing Platforms
• Trade Shows
• Offline Events
• Speaking Engagements
• Social Media
1. Acquisition
• Original advertising strategy: Billboards and Radio
Ads
• Get creative
• “PS: I Love You. Get Your Free E-Mail At Hotmail”
• Why it works: Unexpected, Emotional, Secret,
Exclusive, Novel
@RossKingsland1
2. Activation
@RossKingsland1
2. Activation
@RossKingsland1
The problem with activation
Lack Of Trust
2. Activation
@RossKingsland1
Results In Advance
Lack Of Trust
Step 1 Step 2 Step 4 Step 5Step 3
2. Activation
@RossKingsland1
Results In Advance
Lack Of Trust
Step 1 Step 2 Step 4 Step 5Step 3
TRUST IN YOU
3. Retention
@RossKingsland1
3. Retention
@RossKingsland1
• Reduce churn
• Executive team set a goal of acquiring 200
million users in 12 months
• 7 friends in 10 days
• Focus on reducing “Friction”
4. Referral
@RossKingsland1
4. Referral
@RossKingsland1
4. Referral
• Make it easy to share
• Make it fun to share
• Appeal to their core desires
• “Simple does not mean easy”
@RossKingsland1
5. Revenue
@RossKingsland1
5. Revenue
@RossKingsland1
5. Revenue
@RossKingsland1
• MRR = Monthly Recurring Revenue
5. Revenue
@RossKingsland1
Split test all revenue streams
For example:
• Freemium vs $1 trial
• Universal increase across all services
• $1 trial for $x service for X months
• Phone numbers for “increase security”
• “Black” / “Cyber” what ever day you want
Hacking Growth Hacking
@RossKingsland1
Resources For You
www.InceptionGrowth.net/growthhacking
@RossKingsland1
ross@inceptionbusinesssolutions.com

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