Three key mega trends in marketing presented during the keynote at the USSA annual meeting at the Fort Lauderdale International Boat Show.

1. STARMARK presents
MEGA
TRENDS
in marketing

2. TREND #1
BRAND
BRIDGING

4. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

8. TREND #2
CROSSING BORDERS:
MOBILE
& SOCIAL MEDIA

9. Mobile Usage
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10. Find your audience
‣ Facebook launched “Lookalike Audiences” over a
year ago
‣ Showing growth and success for many advertisers
‣ Still relatively inexpensive yet insightful in finding
new audiences
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

11. Target them precisely...
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

12. Drive them to your site
One “responsive” design can fit all:
‣ Better performance
‣ Less costs to maintain
‣ More consistent experience
‣ Better for SEO
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

13. Ensure Your Plan is Strategic
A strategic approach to yielding the most out of your social media efforts.
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

14. TREND #3
SUSTAINABILITY
&
CORPORATE
RESPONSIBILITY

15. Millennials
Bring an entirely new perspective
on being a consumer:
‣ Millennials are used to
flexibility, openness and
instantly connecting with
people regardless of their
location.
‣ Demand same core values of
their employers and brands
they shop that they have.
‣ If they’re not satisfied, they’ll
move on quickly.
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

16. Wearable Technology
What will marketers be able to do with it?
‣ Apps & Notifications
‣ Productivity
‣ Data Collection
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

17. eTips.Starmark.com
Weekly eTip Newsletters
‣ Distributed via email, Facebook, Twitter and SMS
‣ Based on Cutting Edge Current Trends
‣ Co-Authored In-house By Experts Within Discipline
‣ Nationally Syndicated Content
Actionable Webinars
‣ Deeper Dive on Popular eTip Topics
‣ Expert walkthru with Q&A
Starmark Social Playbook
‣ Strategic Social Marketing Plan
‣ Proactive Approach to Managing your Social Marketing
‣ Updated daily!
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

18. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

19. BIG
IDEAS

20. BIG
IDEAS

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etips.starmark.com
or text ETIPS to 55155