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AUGUST 2017
IntelligenceInsightsINNOVATION
Top Trends for 2018 Marketing
WHY
TRENDS
MAKE THE
CUT
Does It Have
Marketing
Potential?
Does It Have
Immediacy?
Does It
Promote
Efficiency?
INTELLIGENCE
INSIGHTS
INNOVATION
How did we do?
Beacons
Digital Coupons
Virtual Reality
Short Videos
Personal Approach to PR
On Demand Television
AppleTV
Marketing Dashboards
Internet of Things
Agile Methodology
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
VIRTUAL REALITY
Virtual Reality
200
Video forVR of a Starmarker using our Oculus Rig
Thought
Starters
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
CORD CUTTING
Cord Cutting
222
16
Thought
Starters
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
VOICEASSISTANTS
Voice Assistants
246
Alexa, ask
Starmark why
you’re trending
Well, as great as I
am for small talk at
parties, what’s
really important is
the way I’m
changing how
people search, buy,
and experience
their surroundings.
Thought
Starters
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
AUGMENTED REALITY
Augmented Reality
250
Thought
Starters
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDINGCOMMUNITY BUILDING
Community Building
The 

Lab
Thought
Starters
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
GENERATION Z
Gen Z
They do not want to be
tracked and are drawn to
incognito media
25%
Left Facebook
in 2014
They communicate with
symbols, emojis provide
context and subtext
want to be an entrepreneur
rather than an employee
61%
43%
52%
use YouTube and other social
sites as a research tool
they average five screens
multiple times per day
5SCREENS
They live stream and co-
create as a preferred way
to communicate.
Thought
Starters
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
SHARING ECONOMY
Sharing
Economy
Thought
Starters
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
SUBSCRIPTIONSERVICES
Subscription
Services
Thought
Starters
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
DRONE VIDEOS
Drone
Videos
Thought
Starters
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETINGOBJECTIVE MARKETING
Objective
Marketing
User Testing
User Testing Data Collection
User Testing Data Collection User Feedback
User Testing Data Collection User Feedback Analytics
User Testing Data Collection User Feedback Analytics Business Intelligence
Executive Summary
Thought
Starters
DISCUSSION
VIRTUAL REALITY
CORD CUTTING
VOICEASSISTANTS
AUGMENTED REALITY
COMMUNITY BUILDING
GENERATION Z
SHARING ECONOMY
SUBSCRIPTIONSERVICES
DRONE VIDEOS
OBJECTIVE MARKETING
eTip Trends to Remember for 2018 Marketing!

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eTip Trends to Remember for 2018 Marketing!