Presented at the Colorado Cannabis Summit in May 2014, this presentation focuses on how companies can hire, onboard and engage employees.

1. “The single greatest challenge I had was
trying to attract the best-of-breed thinkers
because there's so much social stigma”
– Tripp Keber (Dixie Elixirs)
Fast Company, May 2014
RED THREAD CREATIVE GROUP
CREATIVE MARKETING & PEOPLE
GROW: Hiring & Onboarding in 5 Minutes

2. 4 STEPS TO HIRING AND RETAINING
G Generate clear HR and recruiting objectives.
R Recruit the right people.
O Onboard for long-term success.
W Win over your team.
RED THREAD CREATIVE GROUP
CREATIVE MARKETING & PEOPLE

3. GENERATE
What does your organization really need?
Write a one-page job description for every hire you
need to make.
Identify a reporting structure for every position.
RED THREAD CREATIVE GROUP
CREATIVE MARKETING & PEOPLE

4. RECRUIT
Create a consistent interview process. Probe for cultural fit.
 Have every candidate meet with all key employees (managers).
 Test for key skills.
 Background checks and references.
Surprise! Have candidate engage with your team and respond to
unexpected.
RED THREAD CREATIVE GROUP
CREATIVE MARKETING & PEOPLE

5. ONBOARD
Review organizational values on day one.
Discuss policies and procedures several times during the
first two weeks.
Communicate performance expectations and the
reporting structure for the entire organization.
Establish a 30-60-90 day check-in
RED THREAD CREATIVE GROUP
CREATIVE MARKETING & PEOPLE

6. WIN
Make sure training doesn't stop at onboarding.
Be transparent about all organizational changes.
Create loyalty through constant and constructive
feedback.
Use creative tools and methods to build your team that
maps to your company culture.
RED THREAD CREATIVE GROUP
CREATIVE MARKETING & PEOPLE