3. The trailer starts with a shot of 3
helicopters flying above a jungle
landscape. This opening suggests that the
film will involve violence, war and action.
4. A number of striking words
flash across the screen to
continue with the
connotations of a serious war
film. The word ‘heroes’ in
particular suggests that the
film will involve bravery and a
deep and engaging storyline
that plays on the audiences
emotions.
5. The trailer then takes an interesting turn when the word ‘actors’
comes onto the screen with arrows pointing at all 3 people on
screen. This makes the trailer very interesting and gets the
audiences attention through confusion.
6. The trailer then takes another twist and turns into what is
obviously a comedy trailer. A number of controversial and witty
sequences are shown which are taken directly from the film
itself.
7. The trailer then finishes with a bright and
vibrant title presenting the name of the film.
8. Overall I think the trailer does an
excellent job of drawing the audience
CONCLUSION
in and giving the film as much appeal
as possible. The start is very serious
and gradual which I think goes very
well with the rest of the trailer; once
the trailer takes a comedic turn it
builds on what the trailer has already
done and uses funny parts from the
film to engage and entertain the
audience. As I have seen the finished
film I can say that I feel the trailer is a
good representation of the film and
leaves no ambiguity about the
meaning and subject of the film.
10. This trailer starts out with a clip from its
prequel. It is obvious from the outset that
this trailer plans to play on shock and
suspense to captivate the audience.
11. The trailer keep the same shot with an increasingly eerie noise
becoming louder as the shot stares the audience in the face.
Then the statement ‘In 2009 You Demanded It’ comes onto the
screen, this needs the audience to have seen ‘Paranormal
Activity 1’.
12. A number of shots then
appear and the time is
displayed in the bottom
corner, suggesting that these
shots were shot on amateur
equipment. As the shots are
obviously of a home and in
elevated positions, it is clear
to see that the shots were
taken on home security
cameras.
13. Then, continuing with the trend, plays on suspense when
‘Nothing Can Prepare You’ and ‘For What’s Next’, which makes
the audience anxious about what is about to happen, coupled
with the constant blue filter put over the shots, the trailer uses
emotion to grab attention.
14. A sudden, sharp sounds then plays as a dark figure is seen
standing in the bedroom where a baby and dog were seen
sleeping. Because the baby can no longer be seen and now
that a degree of confusion and ambiguity is now implemented
into the trailer, the audience become increasingly worried and
scared.
15. The title of the film then shows up. The title
flickers on and off. This again creates
suspense for the audience who are given
the impression that something else is
about to happen.
16. Overall, the trailer does a very good
job of creating suspense. The
CONCLUSION
producers obviously wanted the
audience to be on the edge of their
seats when watching this trailer and
they do a good job of doing so without
giving too much of the film away. I
have seen the finished film and I would
say that the trailer isn’t a great
representation of the film as the film
takes a lot longer to get into full swing
and is a lot more intense and plays
with the audiences emotions a lot
more than the trailer does.
18. The trailer starts out by slowly
zooming into California, whilst
a narrator who sounds
sophisticated says ‘Planet
Earth, home to over 6 billion
people’, at this point, it
appears that the film has a
serious meaning.
19. The trailer then shows a shot of a groom at
a wedding who is pounced on by what
seems to be a zombie bride.
20. The trailer then plays on the comedic factor, using a series of
shots of zombies in different areas of society trying to get to
normal people. The trailer at this point is very confusing and
the general subject of the film is very vague.
21. The trailer uses slow motion to add to the comedic appeal. A
man bearing a sign saying ‘The End Is Near’ is seen being
chased by zombies. By this point it is clear to see that there is
a zombie apocalypse in this film.
22. The trailer finally uses words
as a number of words flash
onto the screen, ‘Our Land’ ‘Is
Their Land’ This is again very
vague and offers little to fully
explaining what is actually
happening in the film.
Although little is given away
in the words, the images once
again tell the story of a
zombie invasion.
23. Before showing the title of the film, a number of quick images
and shots are shown of what appears to be four main
characters. What seems to be a theme park is shown regularly
so this offers a bit of a hint at part of the story line.
24. On the whole, I feel that this trailer is
not very well made. Once again I have
CONCLUSION
seen this film and I think that
compared to the final film this trailer
misses the point on numerous
occasions. The trailer never shows
any signs of romance which is one of
the biggest factors in this film. The
finished film is about survival, comedy
and romance; three things that are
rarely used in the trailer. As well as the
trailer the finished film is also vague
and takes quite a while to be open
enough to understand.
