1. S T A N S H I R O K I Y
Research and Analysis – Advert

2. Beyoncé- 4

3. Analysis
 By looking at Beyoncé’s advert for the new album, it looks very casual, soft,
straightforward and uncompleted as there is no track list, feedback from
the music industry ( MTV, Mixmag etc.) and most importantly there is no
date when the album would be released. However, as Beyoncé is a well
established and successful artist on the worldwide scale, there is no need to
include all of the typical aspects as other artists do. There are millions and
millions of fans that follow the ‘pop star’ on the daily basis, the release
could be found through the internet or music magazines. The proportion of
image and text, makes Beyoncé seem powerful strong as well as very
beautiful. The location that had been used, also makes the artist to been in
the centre of attention due to the contrast of color between her Beyoncé’s
clothing and the white background. The positioning of her body and little
clothing, would certainly bring male gaze and create a ‘buzz’ for the new
album both for male and female sexes. The font if the artists and the name
of the album is bold and short, which is certainly. This advert is probably a
teaser, before the actual date comes out, which certainly could be seen as a
powerful advertisement that would create positive word of mouth.

4. Summary
 Whole purpose of the summary is to pick up some
interesting ideas that could also be used in my
advert, for which I have used Erick Morillo’s track
‘Live your life’
 Proportion of text and image- makes the artist seem
powerful
 Font colour and size
 Costume- must be appropriate to the genre of the
track

5. Jay Z- The Blueprint 3

6.  In comparison to Beyoncé's advert, this is more
traditional approach for the audience to gain awareness
of when the artists new album would be coming out. At
the bottom of the advert, it includes artists name and the
album name in the biggest font , and at the bottom of the
page- tracks that feature other artists as well as the
release date. Instead of a close up of an artists, there is a
pile of instruments, by making an assumption that the
album would cover wide range sub-genres within rap and
rnb. Even though the general layout is simple however,
three red stripes in the centres make the product
interesting, due to the colour scheme.

7. Summary
 It is not necessary to have an image of the artists on
the advert
 Even most simple advert could attract wide range of
audience
 However this technique would not be used in my
case because Erick Morillo is not as well established
as Jay- Z, and most probably a mid-close up would
be used as a background image.