Social Selling System
•Als PPTX, PDF herunterladen•
0 gefällt mir•873 views
What is social selling and why is it important today? What goes into designing and executing an effective social selling strategy.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Ähnlich wie Social Selling System
Ähnlich wie Social Selling System (20)
Mehr von Stan Robinson, Jr.
Mehr von Stan Robinson, Jr. (8)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Social Selling System
- 1. SHR Marketing, LLC Stan Robinson, Jr. stan@shrmarketing.com www.linkedin.com/in/stanrobinson
- 2. Social selling involves integrating the strategic use of social media into your sales process. It consists of using social channels to identify, connect with, engage and close prospects as well as collecting business intelligence about your market that helps you sell more effectively.
- 3. Rise of social media Buyers are in control Reputation Management Business Intelligence
- 4. Showcase Your Personal Brand Be Found Find Resources Market to Your Audience
- 5. Customer Profile Value Proposition Your Social Profiles Social Selling Strategy Social Media Platform Selection Social Selling Tactics Metrics & Fine Tuning
- 6. What defines your ideal customer? Demographics Psychographics Decision makers
- 7. Who Do You Help? How Do You Help Them? What results can they expect? Why Should They Choose You?
- 8. Missing element Collaborate with marketing Overlay sales process with social media
- 9. First Impression Get Found in Searches Strategy Keywords Message Consistency across platforms
- 10. LinkedIn. Where is your audience? Focus on one at a time.
- 11. Using social media to increase your productivity throughout the sales/buying cycle.
- 12. Inbound and Outbound LinkedIn Twitter Blog
- 13. Follow and connect with prospects, customers, partners Watch lists Plan regular engagement
- 14. Social proof Still need good sales skills Closing
- 15. Post sale follow-up Testimonials Referrals
- 16. Stay in touch Introduce new offerings Continue providing valuable content
- 17. Know what to measure before starting Nothing is perfect initially Use tracking
- 18. Social media has changed buyer behavior Integrate social media in sales process Measure results and make adjustments
- 19. Contact information: Stan Robinson, Jr. Phone: 908-463-3485 Email: stan@shrmarketing.com LinkedIn: www.linkedin.com/in/stanrobinson Twitter: @stanrobinson www.shrmarketing.com
Hinweis der Redaktion
- Organizational profile and individual profile Company industry, size Individual title, function
- Establish how social media will be incorporated into sales process – Systematize process, drives remaining elements
- Consistent company branding elements across sales team. Room for individual personality. Strategy – establish relationships, positioning as resource, pointing to corporate resources
- LinkedIn – de facto standard for professional connections online, credibility, get found, connect with prospects, business intelligence Facebook – purpose in social selling, audience will be there, but what is mindset Twitter – growing, connections, business intelligence
- Outbound – traditionally contacting prospects via calls, emails, direct mail and advertising Inbound – provide free information and resources, build relationship with prospects through education, they will consider you when ready to buy Sales professionals need to incorporate marketer’s mindset
- Social proof can be used as part of sales presentation Sales professional still needs solid sales skills Social media may facilitate close by answering many questions in advance, e.g., blog
- With customer’s permission can mention new purchase in social channels Twitter is an option for rapid customer feedback Another channel to request testimonials and referrals, based on customer preference
- LinkedIn, Twitter and Facebook are a way to stay in touch with your audience as a group without being pushy. LinkedIn and Twitter good for individual touchs as well
- How Do You Know if it is Working? Set up metrics from the beginning Leads Conversions Link shorteners like bit.y and tools like Hootsuite enable you to see how posts are performing